Content Best Practice

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9 Best Practices for Content

1. Short and sweet. 50 characters or less drives

28% more engagement.

2. Include links. Status updates with links get

45% more engagement.

3. “Best of” and “Top 10” lists are in. They

will increase amplification by about 40%.

4. Ask questions. Want 50% more comments?

Then ask a question. Get it?

5. Video content will get 100% more

engagement

6. Humour, images and an understanding

of the market – a winner

7. Share photos of your people, candidates

and clients

8. Leading with statistics can help drive up

clicks

9. Infographics are always a favourite for

sharing

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Measure how your amplifications increases.

Aim for engagement to be between 1 - 1.5%. Watch how your followers increase.

Roughly 33% of your impressions should come

from non-followers through amplification.

Post regularly. Unless you are posting

several updates a week you won’t reach all of your

audience.

Share good quality content. Feel proud of what

you are doing on LinkedIn.

What Good Looks Like

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“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

The Importance of a

Good Headline

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0% 20% 40% 60% 80% 100%

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Updates That Work

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Updates That Work

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Updates That Work

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Updates That Work

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The percentage

engagement per post.

Glossary

9

Shows if the

update has been

targeted or

sent out to all

followers.

Impressions: How many

people have seen your message.

This will be:

in their news feed because

they are a follower,

because one of their

connections has Liked,

Shared, Commented on

the your update,

because they have visited

your Company Page

Interactions:

the number of social

actions performed.

This will include Likes,

Comments and

Shares.