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Copyright 2010 Print/Mail Consulta nts Content Marketing for Document Industry Vendors Mike Porter Print/Mail Consultants [email protected]
| Date post: | 05-Dec-2014 |
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Copyright 2010 Print/Mail Consultants
Content Marketingfor
Document Industry Vendors
Mike PorterPrint/Mail Consultants
Copyright 2010 Print/Mail Consultants
What exactly IS Content Marketing?
(and why should you care?)
Copyright 2010 Print/Mail Consultants
Content marketing is the practice of using what you know about your target customer’s issues and challenges to provide them with information they find to be of value.
Copyright 2010 Print/Mail Consultants
What Problems Can Content Marketing Solve?
Copyright 2010 Print/Mail Consultants
High cost of sales lead development
Inability to compete with larger rivals
Insufficient market exposure
Small advertising budgets
Copyright 2010 Print/Mail Consultants
Some Popular Forms of Branded Content
Magazine articlesNewslettersBlogsCustomer case studiesWhite papersSocial networkingQuizzes & surveys
Copyright 2010 Print/Mail Consultants
Content Marketing helps you become:
Recognized as an expert/thought leader
Established as a trusted source of information & advice
Validated as a legitimate provider of goods or services
Copyright 2010 Print/Mail Consultants
Why is that important?
Cuts through advertising clutter
Allows smaller companies to compete
Improves search engine page ranking
Helps you attract desirable employees and partners
Copyright 2010 Print/Mail Consultants
More reasons:
Gets you on the short list of solutions providers more often
Makes it easy for customers to buy from you
Copyright 2010 Print/Mail Consultants
Just writing articles?
That sounds pretty easy!
No one doubts your ability to generate valuable content on topics of interest to your industry.
But be sure to address two major obstacles most companies face…
Copyright 2010 Print/Mail Consultants
Talent
Do you have the ability to clearly communicate your thoughts in writing?
Are you good with punctuation, grammar, and word usage? Can you be concise? Can you maintain a customer’s point of view?
Copyright 2010 Print/Mail Consultants
TimeCan you commit to churning out interesting and informative content on a consistent basis? Do you have the bandwidth to constantly manage content over multiple channels?
Copyright 2010 Print/Mail Consultants
B2B buyers do extensive research on their own, before they ever consider talking with a sales representative.
If prospects are not already familiar with your products, and you don’t show up in their keyword search results, youmay never even know they werein the market - until it’s too late!
Copyright 2010 Print/Mail Consultants
The key is to get started soon. If your competition gets a head start, even if the effort is not very good, it is very difficult to catch up.
Copyright 2010 Print/Mail Consultants
Keys to a Successful Content Marketing Strategy
Develop a plan – at least 6 months of activity
Clearly understand the challenges faced by your prospects
Become known as a trusted source of information
Establish a persona or a consistent image
Use communication channels frequented by prospects
Consistently publish and always meet your deadlines
Copyright 2010 Print/Mail Consultants
For more details, visit the Writing Services page at:
www.printmailconsultants.com
to download the free report – Content Marketing
forDocument Industry Vendors
