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Epic Content Marketing Resolutio ns @JoePulizzi
| Date post: | 21-Oct-2014 |
| Category: |
Business |
| View: | 1,098 times |
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Epic Content MarketingResolutions
@JoePulizzi
@JoePulizzi
Today
• A bit of history…• A bit of research…• Tangible Steps to Take with Your
Content Marketing for 2014
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@JoePulizzi
The ONE Key to a Successful
Presentation?
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@JoePulizzi
4Image courtesy of Pooky Poetry
@JoePulizzi
The Original Content Marketing Program?
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@JoePulizzi
@JoePulizzi
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@JoePulizzi
HOMEWORK
The Most Famous Content Marketing
Strategy In the World!
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@JoePulizzi
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@JoePulizzi
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@JoePulizzi
Show Me the Research!
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@JoePulizzi
http://bitly.com/cm-research
@JoePulizzi
Just 42% believe their content marketing is effective
@JoePulizzi
http://bitly.com/cm-research
@JoePulizzi
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http://bitly.com/cmstrategy
@JoePulizzi
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@JoePulizzi
Fill a Need &Find Your Why
Resolution #1
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@JoePulizzi
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@JoePulizzi
Enabling Women to Have More Quality Time with
Their Families
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@JoePulizzi
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@JoePulizzi
Enabling Teen Girls to Be More Confident with
Their Bodies
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@JoePulizzi
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@JoePulizzi
Helping Men Become Better Men
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@JoePulizzi
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@JoePulizzi
Help Engineers Answer the Most Challenging
Industrial Solder Questions
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@JoePulizzi
Search Engine Optimization
LeadGeneration
Social Media
INDIUM CONTENT
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@JoePulizzi
Create a Content Marketing Mission
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Resolution #2
@JoePulizzi
Why?
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@JoePulizzi
Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
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@JoePulizzi
Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
1. Core Target Audience2. What Will Be Delivered3. The Outcome for the
Audience32
@JoePulizzi
Publicly Answer Your Customers Questions
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Resolution #3
@JoePulizzi
Marcus SheridanCEO, River Pools & Spas
@JoePulizzi
2007
• $4.5 million in Sales• $250,000 advertising spend
@JoePulizzi
2007• $4.5 million in Sales• $250,000 advertising spend
• Sold more fiberglass swimming pools than any other pool retailer in North America.
• $40,000 in advertising spend• Won 15% more bids• Cut sales cycle in half.
2011
@JoePulizzi
@JoePulizzi
75,000 visits per month
@JoePulizzi
Yep, David vs. Goliath is Real
@JoePulizzi
@JoePulizzi
@JoePulizzi
Subscribers:Build It or Buy It
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Resolution #4
@JoePulizzi
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@JoePulizzi
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@JoePulizzi
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@JoePulizzi
What’s the difference between those who
subscribe to my content and those that don’t?
@JoePulizzi
Image courtesy sendgrid.com
@JoePulizzi
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@JoePulizzi
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@JoePulizzi
HOMEWORK:
Active Community of Subscribers in Your Niche
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@JoePulizzi
Image courtesy of thefutureorganization.com
@JoePulizzi
Building Audience with Influencers
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@JoePulizzi
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@JoePulizzi
The Social Media4-1-1 Plan
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@JoePulizzi
4 - 1 - 1
Sales
Content Marketing
InfluencerSharing
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@JoePulizzi
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@JoePulizzi
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@JoePulizzi
http://bitly.com/cmnative
@JoePulizzi
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@JoePulizzi
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@JoePulizzi
80%
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@JoePulizzi
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@JoePulizzi
ROI64
@JoePulizzi
Return on Objective
• Is the content driving sales?• Is the content saving costs?• Is the content making our
customers happier, thus helping with retention?
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@JoePulizzi
2014 Resolutions1. Watch Content 20202. Create a Content Marketing Mission Statement3. Create a Subscription Strategy4. Leverage SlideShare5. Start Partnering with Influencers6. Use Social Media 4-1-17. Know the Business Objective8. Consider Buying a Small Media Company9. Answer Your Customers’ Questions Publicly10. Tell a Different Story!
