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HOW TO GROW YOUR FIRST 10,000 CUSTOMERS WITH AWESOME CONTENT Christa Sabathaly
| Date post: | 20-Jan-2017 |
| Category: |
Marketing |
| Upload: | growth-hacking-asia |
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HOW TO GROW YOUR FIRST 10,000 CUSTOMERS WITH AWESOME CONTENT
Christa Sabathaly
WHY YOU ARE HERE?
➤ You’re probably starting your own start-up ➤ You want to check whether you have a good content strategy
on your e-commerce site ➤ You want to step up your content game to bring more traffic to
the site
WHY AM I HERE?
➤ I specialised in demand creation.
TODAY’S AGENDA
➤ What the heck is content marketing, anyway?
➤ Step-by-step guide in creating awesome content
➤ Content marketing secret sauce to growth hacking.
WHAT IS CONTENT
MARKETING?
GENERATION OF REMOTE CONTROL
“Content marketing is the art of communicating with your customers and prospects without selling. It is non- interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
TYPES OF CONTENT MARKETING
DOES CONTENT MARKETING CREATES ORGANIC TRAFFIC?
AND, CONTENT MARKETING IS ALSO THE FOUNDATION OF ALL
YOUR PAID ADVERTISING.
STEP BY STEP GUIDE TO CREATING
AWESOME CONTENT
EXERCISE - 1
➤ Imagine a brand. It can be your brand, or any random brand
➤ Create a tweet (140 characters) to promote your brand
➤ You have 1 minute to do this
COMMON MISTAKE IN CREATING CONTENT
GOOD CONTENT BUILD YOUR “IDEAL AFTER”
GOOD CONTENT BUILD YOUR “IDEAL AFTER”
AWESOME EXAMPLE OF COMMUNICATING “IDEAL AFTER”
ONCE YOU’VE IDENTIFIED YOUR IDEAL AFTER, YOU CAN CREATE SOV
EXERCISE - 2
➤ Build your “ideal after” in 1 paragraph for an “About Us” section in your website, stating your SOV.
➤ Create an instagram post to promote your launch, and please provide a description or imaginatively draw on what kind of picture you want to put in your instagram.
➤ You have 5 minutes to do this.
➤ This exercise comes with a prize for the first winner!
GROWTH HACKING YOUR CONTENT TO
10,000 WEBSITE TRAFFIC
THE SECRET….
➤ The secret to growth hacking is : THERE IS NO SECRET SAUCE.
➤ Growth hacking is a scientific approach to marketing, therefore you need to test and validate your content strategy via measurement tools.
MEASUREMENT CAT CASE STUDIES
INSTAGRAMUnionMetrics.com
WINNER ANNOUNCEMENT
WRAP UP
➤ Content marketing’s job is to create traffic by communicating the ideal after
➤ To start writing on your social media, try elaborating your Statement of Value
➤ Grow your first 10,000 traffic by validating your content strategy with measurement tools
Q&A
OTHER RESOURCES
➤ Copywriting : https://blog.kissmetrics.com/75-copywriting-resources/ ➤ Instagram Metrics Insights : https://blog.bufferapp.com/instagram-stats-
instagram-tips ➤ Content Cheatsheets : https://www.pinterest.com/michaelschmitz/
content-marketing-infographics/
➤ Great Reads ➤ Zero to One by Peter Thiel ➤ Growth Hacker Marketing
by Ryan Holiday
➤ Blogs to bookmark or subscribe ➤ contently.com ➤ contentmarketinginstitute.com
THANK YOU AND LET’S STAY CATNNECTED!
➤ @sabathaly
➤ www.sabathaly.co
