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EVALUATING YOUR CONTENTSALES & MARKETING FOR SALES

1 2 3 4

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2

ROI

MARKETING

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3

Taking InventoryCONTENT

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4

Analyze Content, Messaging for perceived value-adjust as needed

Look to Page View times, based on Content

Value for clues

Was there a problem with content, UI at

website?

Engagement &Content Analysis

Determine if Engagement correlates

to ConversionsENGAGE3

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5

Analyze Content, Messaging for perceived value-adjust as needed

Look to Page View times, based on Content

Value for clues

Look to your Downloads & Captures if Content

based messaging

Engagement & Content Analysis Post Level

Low Page views indicate issues with

target audience

ENGAGE

3

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6

Brand Monitoring

Community Profiles

Sales

User Social Profiles

Content

Engagement

LoyalistsHi

gh V

alue

Conversion of Social Campaigns are realized when User Experience is high

Brand obtains their “Voice” among Audience and content is accepted

Research begins the foundation of Why you should be in Social

Medi

um V

alue

Low

Valu

e

sales process value chain

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Demand GenerationESCALATING CONTENT VALUE

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PAIN SOLUTIONCustomer Pains Clear Goals

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Demand GenerationESCALATING CONTENT VALUE

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10

IT’S NOTABOUT MARKETING

IT’S ALLABOUT REVENUE

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0%

7.500%

15.000%

22.500%

30.000%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0%

8%

15%

23%

30%

Correlation of Sales To Mentions

Category Title

Mentions % ChangeSales % Change

11

Refine message, content and offer to test

audience

Trend indicates a correlation

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12

THANK YOU{Honored}

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