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Department of Media and Communication

EXTENDED PROJECT PORTFOLIO

Academic Year 2016/2017

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Billy SimmonsYear 1 – Studying semiology

and portraying messages and meaning for branding in logos

Unit 8 – Extended Project

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CONTENTS

CONTENTS.........................................................................................................................................2

LIST OF FIGURES.............................................................................................................................5

LIST OF TABLES...............................................................................................................................5

DEFINITION OF TERMS...................................................................................................................5

Unit 8 - Project Proposal.......................................................................................................................6

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Project Action Plan and Timetable.......................................................................................................9

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CHAPTER 1...........................................................................................................................................11

Introduction........................................................................................................................................11

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The Background of my Project........................................................................................................11

Who am I?...................................................................................................................................12

What did I learn on my course?..................................................................................................12

What is my project about?.............................................................................................................12

Why my project is important?........................................................................................................13

CHAPTER 2...........................................................................................................................................14

Literature/Resources Review.............................................................................................................14

........................................................................................14

Introduction....................................................................................................................................14

Media sources, literature search and evaluation...........................................................................14

Requirements for my creative media production project..............................................................15

CONCLUSION - Who/what was my inspiration? /Contextualisation of my study.....................15

CHAPTER 3...........................................................................................................................................16

Research Design and Strategies..........................................................................................................16

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AC 1.1

AC 1.1 2.1

AC 1.1 2.1

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.......................................................................................16

Introduction....................................................................................................................................16

Research Questions........................................................................................................................18

Research Design Evolution..............................................................................................................19

CHAPTER 4...........................................................................................................................................22

Writing and presenting my research findings....................................................................................22

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Findings/Data analysis....................................................................................................................22

Conclusion - How did the research help me with my project? (Interpret Research).....................22

CHAPTER 5...........................................................................................................................................24

My Project...........................................................................................................................................24

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Introduction....................................................................................................................................24

Pre-Production................................................................................................................................24

Production.......................................................................................................................................24

Post-production..............................................................................................................................25

CHAPTER 6...........................................................................................................................................26

MY EXTENDED PROJECT - FINAL PRODUCT........................................................................................26

.................................................................................................26

CHAPTER 7...........................................................................................................................................27

Project Evaluation...............................................................................................................................27

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APPENDICES........................................................................................................................................28

Extended project in creative media production Learning Outcomes and Assessment.................28

1. Understand the requirements of a creative media production project...................................28

2. Be able to use research methods to inform ideas for creative media production...................28

3. Be able to use skills, knowledge and understanding in the completion of a creative media project.........................................................................................................................................28

4. Be able to evaluate a creative media project...........................................................................28

REFERENCES........................................................................................................................................29

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AC 2.1 2.2

AC 3.1

AC 3.1

AC 4.1

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LIST OF FIGURES

Figure 1- What is research...................................................................................................................15Figure 2- How to ask good questions...................................................................................................16Figure 3 - My exercise 1.......................................................................................................................16

LIST OF TABLES

Table 1 - Project Proposal......................................................................................................................6Table 2 - Project Action Plan and Timetable..........................................................................................9Table 3- My research Plan...................................................................................................................11

DEFINITION OF TERMS

EP – Extended ProjectUAL – University of the Arts London

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Unit 8 - Project Proposal

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Name Billy Simmons

Pathway UAL Digital Design and Animation: Level 3

Project Title Studying semiology and portraying messages and meanings and branding in logos

Section 1: Rationale (Approx. 100 words)Throughout the duration of my course, I have gained skills and techniques in a range of applications. My favourite area in media is graphical design and more explicitly logo and brand identity design. This is the area I want to work in the media industry, by doing freelance work for companies or individuals. I am fascinated with using logos as brand identity, for example; how logos define what type of business it is from hairdressers to shipping companies and the use of colour to convey a particular emotion/feeling. This is why I want to do this as my final major project.Section 2: Project Concept (approx. 200 words)

For my project I intend to study brand identity through the use of logos as well as discovering the many ways to create a recognisable logo, I would do this by creating a few logos each based on different types of businesses I would be showing my knowledge that I gained through my research by creating some logos which I plan to be easily recognisable what type of business the logo is created by using colour theory, typography, shapes.

The target audience for my final major project will be for a company that will be creating board games as well as the consumer of their product. With the target audience in mind, I will conduct research of the demographic and psychometrics of the consumers and will use this info to create my end product which will be a logo for that company that fits the needs of the company and their consumers.

I will be taking the role of researching techniques and methods as well as creating the logos.

Some of the technical requirements I would need applications like; Photoshop, Illustrator, After Effect to create logos and branding.Section 3: Evaluation (approx. 150 words)

After my work is finished I would present it to people to see if my logos were effective in presenting the right messages. After I am given this information I will make a plan for my evaluations with questions to ask myself about how my processes and research was, on what went well and what could be improved. In my evaluation, I would also describe many of the processes or research I used to help create my final product.

I will comment on how I thought the entire FMP turned out if it either was successful or not. After that, I will take a more in-depth look into my project.

When addressing what I could have improved I could recollect on what I did throughout the entire FMP and see the issues I had, how they were caused and resolved.

Proposed Research Sources and Bibliography (Harvard Format)(Future plc, Unknown)

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Project Action Plan and Timetable

This section provides you with an opportunity to outline your planning and organisation over a period of weeks and the activities you will need to carry out to complete your project in the agreed time frame. The more time and thought you give to planning your project the more successful it is likely to be. It is important that you consider how you will balance ambition, time and realism in the realisation of the project. You should also include what you are going to do, how you will do it and by when. Remember to include: time spent sourcing materials and other resources to conduct research, seek feedback from tutors and peers, and identify when you will carry out independent study.Back of the Learner’s Progress Tracker Book, is an academic calendar. Please refer for dates.Project Action Plan and Timetable

Week Date WeekBeginning

Activity / What you are intending to do - including independent study

Resources / What you will need to do it - including access to workshops

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Table 1 - Project Action Plan and Timetable

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CHAPTER 1

Introduction

Write an introduction to the Chapter - This opening section’s main function is simply to get the reader into the chapter somewhat gradually rather than jumping directly into the first section.

It can be as brief as one paragraph; it can be as long as three or more pages. If you prefer a briefer introduction, then begin with a paragraph something like this:

This project is for creating and studying logo and graphics design. The brief for my work is that I was approached by the board game producer called Endless Games, they currently create board games based off tv shows as well as producing a few classic board games like chess and backgammon. Endless Games are looking to get a rebrand because they are planning to change from making board games on tv shows to create modern recreations of old/classic board games, they are doing this so they can reach a broader audience so they can get more sales. They want me to create a new logo for their company representative of their new business model, they also want a new logo because the current one they have is out of date and is not up to par to other company logos.

The Background of my Project

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This section is intended to provide a context for your project. It answers this question: “What special factors were at work that might have influenced the conceptualisation and execution of your project?”

Here you can take some of your previous writings and blog posts to address some of following questions. You can use any medium (Videos, photos, audio, sketches, etc.)

Answer the following questions using your Project Proposal to help you, but this is an opportunity to develop your rationale in more detail.

What is it that makes me do my project? (refer to your Who am I Task and your previous work over this academic year)

My personal experiences that influence my choices (idea for the project, my role in the project, how it relates to my future career)

What is the basic premise of my project? (what is the idea for the project) What do I seek to achieve and how it relates to my target audience?

Who am I?

Scan in the mind maps produced previously in the academic year. Include a short introduction and reflect on the task and how it has helped you.

What did I learn on my course?

Scan in the timeline you created where you depicted skills and knowledge you have acquired during your course.

For the first week we were tasked to create an info graphic of our last year spent in college and what we have done and learned throughout my year. This will serve to show how I have progressed and learnt.

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I used Photoshop to create this infographic, I felt like I did a good job creating this graphic since all the information is laid out in a neat way and it’s easy to read.

I managed to put in a lot of my journey into the infographics, but it has a lack of more specific details of what I did in each project.

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What is my project about?

Explain the subject matter for your project, and why it is important. When defining your interest and or topic and or theme, define it regarding some observable event. Also add your role in the project

For example:-

“Today more and more teenagers are completing their education without real prospect to

find a job which will pay bills and offer a decent start in life. Facing the challenge of not being

employed and having to pay the bills, Maria a 23-year-old veterinary nurse has decided to

look for alternative ways of earning money. The film I have created for my FMP is a story

about Maria’s struggle to earn money to pay the rent and not be evicted from her home by

the landlord who gave her 24 hours’ notice to find the money. Faced with the deadline and

not heaving job or someone to borrow the money, Maria in desperation turns to crime. She

decided to rob the local shop.

My role in this project is writer/producer and film director.”

Why my project is important?

Describe this in general sense as a statement of why you wanted to do the project. For example, as a desire to improve something or a desire to understand something, to entertain, inform, educate, to develop skills and knowledge in given media

industry context, etc.

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CHAPTER 2

Literature/Resources Review

Introduction Include the introduction from your blog post for your Literature/Resources (2.1) here. The introduction should be relatively brief, simply providing an overview of the chapter

For example

“A large body of resources (films, web pages, literature, magazine articles, etc.) on the short film, roles of writer, producer and film director, the topic of unemployment and youth crime, professional skills and practices provide a basis for my Extended Project and final short film.

This chapter will present a review of different literature and resources I have consulted for this project and how it influenced my further research, study and development of the final idea for the project. The chapter will start with my Practitioners Report looking at two prominent film directors. It also looks at the magazines and web sources relating to unemployment and youth crime. The chapter concludes with ideas and key conclusion of all resources used in this chapter. “

Here is some guidance for completion of this chapter. This is important, as it will:

Tell the reader what you have learnt from previous work/literature/resources and how you position yourself in relation to previous work in chosen discipline/theme/topic/interest, within which your project is located.

Provide evidence that you are well informed.

Examine and explore existing media products, practices and ideas in the spirit of creativity and imagination (What makes different media product distinct from one another?). Identify different media projects and other research sources related to your media project. Record and analyse findings. (You can use any media format to record your findings). Answer questions (What? Why? /How? /Look for specific problems and issues (theoretical and practical)/how media product communicates with the audiences/background of the artist and the project).

Media sources, literature search and evaluation

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You should have already answered these questions in your Literature Review (blog post 2.1). So use that work to enable you to answer these questions.

Examine and explore existing media products, practices and ideas in spirit of creativity and imagination

Answer these questions What? Why? How? Look for specific problems and issues (theoretical and practice)

how media product communicates with the audiences/background of the artist and the project

What makes one media product different from another?

Requirements for my creative media production project

This is work you have already produced for Understanding the Requirements of a Creative Media Production Project (1.1) In this section, you should present your findings of the media industry and jobs related to your media project.

Demonstrate the requirements of media industry – organizational structures, roles and processes

Detailed job analysis – core skills and abilities required for my project Detail the equipment, technology, relevant to the project and chosen media Health and Safety – risk assessment Detailed Analysis of Target Audiences Legal and ethical requirements Detail the Design/Style/Form/Genre/Aesthetics of your project Detail the Skills/Techniques needed for your project

CONCLUSION - Who/what was my inspiration? /Contextualisation of my study

Answer the following questions

What are similar media products and how is my work related to them? (position yourself in relation to similar media products)

How similar media products influence my project? How they shaped my project? (Thought and action)?

What did I learn from similar media products? (compare similar media products, how it influenced my perspective and ideas for the project)

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Identify requirements for your media project

CHAPTER 3

Research Design and Strategies

Introduction

This chapter is ‘How-to’ section of your Extended Project. In this chapter you have to introduce and explain the design of your research and experimentation activities and how your information/data was collected.

Examples of the activities you may have conducted are:-

Experiments, exercises, workshops, interviews, focus groups, photography, observations, museums, galleries, drawing, filming, visual and audio surveys, character profiles, location surveys etc.

Content research, production research, people, locations, events, other materials i.e. props, costumes, scenery etc.

The introduction should be relatively brief, simply providing an overview of the chapter.

For example

“This chapter explains research design for my Extended Project. It starts with research questions and follows by the description of the research design and research methods used in my project.”

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Figure 1- What is Research

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https://www.youtube.com/watch?v=EEuul8hBip8

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Research QuestionsStart with stating the intent of your Extended Project.

What are the key aims and objectives of your project?

Outline the key characteristics of your project.

Write about your questions? You have to base your research design on questions and interests.

Ask yourself: “What do I want to find out?” Write to the reader clear research questions, what you wanted to find out?

Figure 2- How to ask good questions

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https://www.youtube.com/watch?v=PkcHstP6Ht0

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Figure 3 - My exercise 1

Research Design Evolution

In this chapter, you will expand on what you wrote in your project proposal. Write about what you researched and how you collected your information/data (research activities). Remember, in this chapter, you will only write what you have researched and what research activities you used. In the next chapter, you will write about your findings, analysis and conclusions (2.2). In the following chapter, you will write about your findings and analysis using the same themes (see below) for the sub-titles.

Detailed below are possible methods you are could use for your research. This will be the research activities you have conducted. The secondary research about your subject will be in your Literature Review. (Chapter 2)

This is anything done by you, and it could be such as:-o Online questionnaire – you could ask your Facebook friends to comment on your project

idea and give you some additional ideas how you can make it better.o Get the feedback from your lecturers and peers and reflect on it in relation to your

journey.o You can contact companies, council, artist depending on what is your project about to

get their opinion on your project idea. o You can use your phone or tablet to research, take photos of possible locations and

places that you can use in your project. o Practical activities such as creating models, drawings, recording, filming, working in

Photoshop.

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You could use the following research themes as separate sub-headings

• Target audience

Ask yourself questions: Who? What? Where?

o Who is your target audience? Who are you aiming your product at?o What type of audience is it? Investigate the target demographic and record the

type of media or entertainment they consume. o Where can you find this out? You can use, ‘YouGov Profiles’ site to find out

about your target audience demographic. (secondary)o You can set up interviews or record a ‘Vox Pops’ (primary) to find information

about your audience.

• Skills and techniques

o Come up with the plan of what skills and techniques you will need to research to produce an effective, original and to near professional standard project.

o For example, you can watch tutorials or read about how to achieve specific skills and techniques that you will need for your project (secondary)

o Experiment with range of skills yourself (primary)

• Production research

Explain what and how: o People needed for the production/availability (how: emails, Facebook, Skype

conversation, etc.) o Research production roles that you will need to carry out and how to do it

successfully (how: the internet, media books, etc.) o Production schedule (how: create your own) o Budget (How: secondary internet, primary ask yourself) o Recce research/location needed (how: take images, contact individuals for

permission, etc.) o Health and safety research ( How: take images, check locations yourself, ask for

permission) o Visual ideas (storyboard optional) (How: take images, create sketches, get

inspired by other people ideas, etc.) o Props (how: make a list, ask to borrow, make it, buy it, use what you have)o Production (techniques, hardware, workflow) ( how: research what you need /

how: try it yourself) o Post -production (Edit, colour correction, VFX, etc. ( how: read, watch how other

people/professionals do it, try it yourself)

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List all research activities

What activities did you conduct to answer your questions and collect the data? Write about information/ data you collected; your choice of data presentation and how you structured your information/data analysis.

The research activities should be identified such as:

Observations (observational drawings; using photography, video and audio to collect data)

Documents analysis (written, but also video and audio documents) Workshops Interviews Focus groups Surveys (visual, audio, etc.) Experiments Tests and measurements

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CHAPTER 4

Writing and presenting my research findings

In this chapter, you will summarise the collected information/data and the statistical treatment, and/or mechanics, of analysis. You should start this paragraph by briefly restating the topic/theme of your project (take it from Chapter 1).

Explain the object of each question, research activity, point out results, and present those results in a chosen form of summarised information/data. Select method of presenting data carefully.

In a quantitative study, the results usually begin with a description of the sample (e.g., sample size, description of participants who were excluded and why, handling of missing data). Next, descriptive statistics (e.g., frequencies/percentages for categorical variables, means, standard deviations, and ranges for continuously measured variables) are presented.

In a qualitative study, the results often include many quotes from participants who were interviewed. Here you should also present your non-textual elements such as photos, videos, audio files, maps, tables, charts, mind maps, SWOT (strengths, weaknesses, opportunities and threats) analysis, etc.

Findings/Data analysis

What strategies did you use to analyse your data?

To create the data for my research a made a couple of surveys on survey monkey. I created 2 different surveys, one based on logos and the other based on logo design. I asked some main question that were in both of them, like the age and gender of the people taking the survey.

I also went around my class with four different logo designs relevant to my project and asked them which one they preferred.

What did you find out?

From my research by showing my class the multiple concept logos I gathered the majority of people voted for the 3rd design I made which will be shown below.

Conclusion - How did the research help me with my project? (Interpret Research)

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AC 2.1 2.2

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What did you learn from your research and how it informed your project?

Present explain and contextualize findings

Background and context of the work (refer to work produced in Chapter 1)o What is it that makes me do my project?o My personal experiences that influence my choices (idea for the project, my role

in the project, how it relates to my future possible career)o What is the basic premise of my project?o What do I seek to achieve and how it relates to my target audiences?

Use Findings to contextualize my Project (Present and Discuss Findings) (refer to work produced in Chapter 2)o What are similar media products and how my work relates to them (position

yourself in relation to similar media products)o How do similar media products include my project?o How they shaped my project? (thought and action)o What did I learn from similar media products? (compare similar media products,

how did they influence your perspective and ideas for the project – talk about both script and techniques)

Organise and express your idea (Pre-Production Portfolio) (three ideas from week 2)o Originate a range of ideas – list all ideas you had and explain how you chose the

final idea o Analyse each idea for viability - use focus groups and lecturer to supporto Map and analyse your Ideas (Mind mapping, SWOT analysis - strengths,

weaknesses, opportunities and threats).

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CHAPTER 5

My Project

Introduction In this chapter you should present the level of self-direction, personal initiative and commitment necessary to progress ideas and find solutions, and the practical, theoretical and technical comprehension, appreciation, knowledge and proficiency necessary to achieve identified goals. The ability to plan and organise work within a given timeframe and the efficient production of outcomes both individually and collaboratively.

Pre-Production

Produce Pre-Production Portfolio, which will formally define your project (location survey; risk assessment; treatment; script; budget; schedule, character bibles, design documents etc depending on your project.)

Identify your role - directing (managing the team) crew, actors, games designer, concept artist, foley artist, sound design, model maker, camera, yourself etc depending on your project

Collaborating and working as a team – do not worry if you are working on your own!

Dealing with production problems (delays, equipment breakdowns, changes in schedule, etc)

Use of visual, audio and interactive media skills to complete your media project Pitch your proposal to the production board (video recording of your production

board presentation) Analyse your target audience. Investigate the target demographic and record the

type of media or entertainment they consume

Production Management techniques, (notes of team meetings, or daily diary reflections if

working on your own, production and post-production schedules; call sheets, etc.) Team and individual performance monitoring (weekly check against schedule) Development – Demonstrate development (photos from the shoot, screenshots

from computers). Keep daily production and post-production diary and reflect on your production

process. Feedback from Lecturers and Peers and Social Media

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Post-production Describe post-production of your project. Assess your production and post-production process. Describe, and critically

analyse any production problems and the solution you experienced. Prepare material for edit and further manipulation QA Testing Critique of visual art User Testing Render Presentation and Publication (walk-throughs, voice over, portfolio) Use and clearing of copyright protected material (music and licensing) Preparing credits if applicable Editing (manipulating) Fine tuning special effects, mixing, colour correction, rendering, compressing, etc

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CHAPTER 6

MY EXTENDED PROJECT - FINAL PRODUCT

Here present your finished practical project

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CHAPTER 7

Project Evaluation

Critically evaluating your final media project against the agreed requirements and parameters.

Answer the following questions:

Introduce the project in your own words What was the purpose of the project?

o What did you hope to learn? How much reference material did you find?

o Do you think you could have done more? If so, explain what you think you could have done

How did you develop your ideas? List five strengths and five weaknesses in your final design Was there a theme for the design ideas?

o Can you describe it? o Can you reference any influences here? - art movements, designers,

media companies/campaigns, etc. What experiments and exploration did you do?

o How did it affect your development? Find a similar type of design publication - place it next to your own - what

comparisons/difference can you identify? What were the key areas of development in this project? - use your daily

reflections to help you with this Which technical skills, processes, methods and techniques did you use? Review your proposal - what changed, what developments did you make, did

you manage to complete everything you set out to achieve? What did the client/lecturer think of your original concept/idea?

o How did that make you feel? What could you do to adapt the work produced to improve and develop it? Is the final work appropriate for the needs of the project?

o Does it sufficiently answer your brief? (Project Proposal) Reflect on your pitch to the board; how did you feel about it before? #

o Did the pitch go better or worse than you expected?

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o What was the feedback from the client/lecturer about your pitch?o What do you think you could improve next time when doing a pitch?

Did the project as a whole, go better or worse than you expected? What was the feedback from the client/lecturer on the project as a whole? What do you think you could improve about the project as a whole, if you did

it again?

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APPENDICES

Extended project in creative media production Learning Outcomes and Assessment

1. Understand the requirements of a creative media production project.1.1 Analyse the requirements of a creative media production project.

2. Be able to use research methods to inform ideas for creative media production.

2.1 Review a range of research sources to support a creative media production project. 2.2 Interpret research to develop ideas and effectively communicate to an audience

3. Be able to use skills, knowledge and understanding in the completion of a creative media project.

3.1 Apply practical skills, knowledge and understanding to complete a creative media project within an agreed timeframe.

4. Be able to evaluate a creative media project.4.1 Critically evaluate a creative media project against the agreed requirements and

parameters.

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REFERENCES

Make sure you use Harvard referencing. The bibliography should be continuously updated as the project progresses.

Anon., 2017. BBC News. [Online] Available at: http://www.bbc.co.uk/

Smith, c., 2017. Fun with Flags. 5 ed. canterbury: media.

Anon., 2017. BBC News. [Online] Available at: http://www.bbc.co.uk/

modley, a., 2017. fun with face. 5 ed. canter: zoran .

Smith, c., 2017. Fun with Flags. 5 ed. canterbury: media.

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