CONVENTIONS OF A DIGIPAKBy Eleanor Robson

What is a Digipak?• A digipak is a patented style of optical disc packaging for CD’s and DVD’s, typically made from cardboard with an internal plastic holder for one or more discs.• They are often used for special editions of artists albums• Digipak’s consist of a gatefold outer binding, with one or

more plastic trays which are capable of holding the CD/DVD

Front of a Digipak• The front of a digipak usually grabs the consumers attention by

having a large picture or a bold design usually linking to the artist/band

• The name of the album is usually on the front as well as the name of the artist/band

• My example is Rihanna’s ‘Talk ThatTalk’, she has a picture of herself, the title of the album placed at thebottom and also her logo in the topleft corner.

Logo/name of artist

Album title

Picture of artist

Inside a Digipak• Inside a digipak you will usually find the plastic holder for the CD.

Nowadays, behind the plastic folder you may find album artwork or pictures of the artist.

• Sometimes on the actual CD additional information can be found about the album such as personal messages or song/artist information.

• Inside of the digipak may be a pull outsmall booklet to tell you information about the songs also

CDAdditional info

Pull out booklet

Album artwork

Back Of a Digipak• The typical conventions of the back of a digipak usually

are; a track list of the albums songs, album artwork, barcode, record label, artist/band name, album title and extra information.

Picture of artist

Barcode

Name of artist

Track list

Additional info

Record label