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Convergence in Media
Media ConvergenceNews
Television
Computer WWW
Social
Mobile
Defining Media Convergence
‘coming together of different equipment and tools for producing and distributing news’ (Grant and Wilkinson, 2009)
‘flow of content across multiple media platforms’ Jenkins (2006:3)
‘blending of the media, telecommunications and computer industries’
News
• News sites have fully embraced the possibilities of the internet
• Almost every form of digital media is used to tell the latest story
Television
Changes in the way media is
ConsumptionProduction
TV shows have become trans-media franchises
Audiences have become much more active participants in modern media culture
World Wide Web
The World Wide Web was invented by Tim Burners-Lee in 1989
Modern society is totally dependent upon it
Has revolutionised the way we interact
Social Media
Facebook.com is the most visited site on the internet, followed by youtube.com
They allow people to share stories and videos
Mobile Internet
All forms of media can by accessed from mobile phones and tablets
Can be accessed anytime, anywhere
What am I talking about?
Mobile Technology
Computer Technology
Television Technology
Mobile Technology
• 1870’s, Elisha Gray and Alexander Graham both created the telephone.
• Before the creation of this invention people were communicating via telegraph.
• In the late 1990’s the mobilephone was created.
• In the late 2000’s Smart phone is Introduced
• 2010 is the era of Notes, Tabs, iPads
Computer Technology
• 1930’s Computer technology had started its journey in the new digital world.
• In 1981 a company called Apollo Computer revealed its first computer work station called the DN100.
• 1982 Commodore 64, it came with 64KB of RAM.
• Macs• Laptops• Palms, Tabs, PDAs
Television Technology
• Black and white• Colour• Surround Sound• Flats Screen• Widescreen• HD• 3D• Smart TV
Mobile Phones/ Laptops / Television
ApplicationsInternet Access
StorageHard Drive
Microsoft Office
FasterStronger
Bigger hard drive spaceStill evolving
HD3D
Smart TV What next?
Together
Mobile technology
Computer technology
Television technology
Technology today
PRINT TO DIGITAL
IN A SAFE AND END USER FRIENDLY ENVIRONMENT
Traditional Book, Magazine and Newspaper Publishers have spent years upon years building their empires.
Many of them had become so stuck in their ways that they refused to see the new wave coming – the Internet.
ePublishing, six years ago, was a myth that had come and failed.
But the future waits for no one…
Traditional Publishers
Apple iPad sales May hits 5.5 million, Analyst Says June 2010
Kindle Books Outselling hardcover books “Tipping Point” reached. Amazon Says……. July 2010
E-book content sales will top $500 million in the U.S.
Happenings….
Revolution in Media
Suddenly everything changed: iPad, Kindle, Nook, Sony Reader and many more eReaders are here and even more on the way!
What Did the Publishers Fear
Losing their contentLosing their loyaltyLosing their marketLosing their profits
Books Dying …….
Enabling the New Publishers
19
DRM
PermissionsUser authorizationProtect contentRecord usage
Contentmanagement
Import contentManage contentFull text search
1
User groups / individualsLogin / passwordIP addresses / IP range(s)Identify computer (single sign on)Control concurrent usage
Security
Authentication
2
E-Commerce
CustomersPermissionsProduct catalogOnline store
3
Distribution
Web applicationsMobiles devicesCD / DVDRSS channelsSEO
4
Monitoring
Event logPurchasesDashboardReports
5
Publishers – Content Owners
Sell Directly to the End User
Legal – Medical – Text Books – Magazines – Newspapers – Book – Journals – Data – etc.
The NEW Sales Paradigm Shift
Old Approach: Review inventory to see what sells.
New Approach: Know each customer – what does s/he like to read? Offer specific discounts as rewards. Send sample chapters. Sell subscriptions or volume sales. Send books for certain amount of time as teaser or real sale.
Conclusion
Media Convergence in the Future
Opportunities and Challenges
Opportunities
Industry •Enable low-cost form of media•Improve the quality of media•Democratize the media
Society•Encourage audience•Enhance the way people experience
media•Enable audience to become media
producers
Challenges
•Media literacy•Information overload
•Audiences are aggressively pursued by media companies
Publisher’s Become Happy again