1. CASE STUDY CONVERS

2. CASE STUDY CONVERS20th Floor, Heron Tower, London EC2NS e c t o r : -F i n a n c eS i z e : - 1 3 , 0 0 0 s q f tProgramme:- 10 weeksProleConvers Sport Ini a ve (CSI) is a business specically createdto maximize an immediate and signicant opportunity. Thebusiness will acquire strategic stakes in a number of exis ngand newly established sports, media and entertainment (SME)businesses, which have either unique sports entertainmentformats and/or valuable intellectual property capable of furthercommercializa on.CSI believes that there is a signicant gap in the current globalsports and entertainment market to adapt and in some casestransform exis ng mass market sports to create new and exci ngformats that are sport based but entertainment driven to be muchmore appealing to a wider viewing audience.CSI has strategic shareholders who are specialists in their ownbusiness area and as one group are uniquely placed to deliverbusiness strategy.Our Solu onTaking 13,000 square feet on the 20th oor of the LandmarkHeron Tower in Bishopsgate, we were challenged with crea nga an innova ve, contemporary space to house four dierentbusinesses in one, mirroring the state of the art design languageof the building. We also had a to nd a way to get a highperformance supercar into the recep on! We think the resultsspeak for themselves and so does the client!