LON OTREMBA, CEO of BIDTELLECT
CONVERTING CUSTOMERSTHROUGH CONTENT
Paid Content is Now King
1
2
3
4
5
6
7
Native Ads Meet Advanced Ad Tech
What They ARE• Living, breathing,
content• Deeply relevant• Personal• Engaging
Bidtellect Ecosystem:• Access over 2 Trillion impressions• Process Over 1.5 billion native auctions daily• Millions of Websites and mobile apps• Some of the biggest brands in the world• The Native ecosystem is growing exponentially, creating smarter, more engaging ads
everyday
Where They GO• Targeting• Contextual
Relevance• Brand Safety
What Happens when they get THERE• Assembled in Real Time• Look and Feel Like Content• Performance Optimized and
Sophisticated Algorithms
1. ESTABLISH CLEAR GOALS (Cost Efficiency, Engagement, Conversions, Video Starts, Traffic)
2. FOLLOW SPECSMake sure you have all the content pieces – headline, image and content.
3. ALWAYS INCLUDE TRACKABLE LINKS4. EDUCATE, ENTERTAIN AND BRING
VALUE5. GRAB ATTENTION WITH APPEALING
AND EMOTIONAL IMAGES6. DYNAMIC PRICING/BIDDING
Here’s what we’ve learned, and what you should know:
The Future of Content Marketing
1Shift to Native away from Display
2Content Discovery Becomes What Native Really Means
3Engagement Metrics Drive KPIs
4FTC will Focus on Monitoring – Not Enforcing
5Scale, Scale, Scale
6If Paid Content is King, Then Paid Content Distribution is KING KONG
LON OTREMBA, CEO of BIDTELLECT
THANK YOU!