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Proper product differentiation at convenie

Adequate pricing at convenience stores

Humble employee behavior/attitude

Quick service and courtesy at convenience

Availability of goods at late hours too

High focus on customer retention

Free home delivery available

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LOCATION

CBD- Belapur (Navi Mumbai)This area is one of the fastest developing region in Navi M

terms of new residential and commercial construction pro

Advantages

Residential as well as industrial area.

No malls in nearby location.

Land rate is less as compared to Mumbai

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To be the largest retail convenience

chain in India by 2015 with atleast 1

all across the country.

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Xpress's primary objective is to creat

and revolutionary distribution outlet

offer reduced prices of goods for its and provide greater services with a

quality.

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10%

55%

20%

15%

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Product Items Customers Commonly Associated with Conv

ProductProduct

CategoryCategory

% of Customers

Identifying this

With Convenience

Stores

Range in %Range in %

IdentifyinIdentifyin

Between Between

ConvenienConvenien

Bread 63 59 84

Milk 61 58 73

Beverages 36 36 43

Cigarettes & tobacco 17 16 18

Snack Foods 16 16 18

Newspapers & Magazines 10 8 - 10

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ATM

Ice Cream Parlour

Instant food

Canned Food Cold n Hot Beverages

Alcoholic Beverages

Household goods, Body Care Produc

Magazines n Newspapers

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Business structure

Trading name

Trading laws

Terms of trading Employing staff

Trademarks, copyright & patents

Insurance issues

Tax

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2

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The company is a joint venture start-

company between the 6 partners wi

contribution.

60% is being invested by the partnerloan taken from the Bank. And the re

20% Finance is from financial institu

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Land and Building 2 cror

Infrastructure 55 lak

Interiors 29 lak

Stock 15 lak

Staffing 1 lakh Miscellaneous Expenses 5 lakh

Advertising Expenses 5 lakh

Total Estimated Cost ~ 3.1 Cr

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0

0.5

1

1.5

2

2.5

3

3.5

Expenses Assets Investment

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Factory Wholesaler Distributor Retailer Cus

Replenishment

order

Replenishment

order

Replenishment

order

Customer

order

Production

Delay

Wholesaler

Inventory

Shipping

DelayShipping

Delay

Distributor

InventoryRetailer

Inventory

Item With

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Inventory is managed through an automated inventory m

system. The following are the advantages:

Streamlining the inventory process

Simplify store inventory data collection

Accurate bar code scanning improves efficiency

Sales and shift information is downloaded to handheld un

Prevents errors associated with manual data entry

Improves productivity and accuracy in ordering, receiving

physical inventory.

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Open store, disarm alarm

Cash count, turn on necessary machin

machine, etc. Do books from previous day, check

inventory, order as necessary

Handle sales

Close out cash and balance Close store, arm alarm

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Great convenience, while still provid

exceptional quality

Location will be easily accessible

We will offer food different & betterfrom that of a common supermarket

selection

Most goods will be provided by loca

establishments

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STRENGTHS

Premium quality products at adequate pric

Location easily accessible to people

Different and modern set-up

Automated inventory management

WEAKNESSES

Limited space availability

Absence of a warehouse

Lack of expertise

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OPPORTUNITIES

Setting up stores in new urban cities n town

Mergers, joint ventures & strategic alliance

A market vacated by an ineffective compet

THREATS

Existing supermarkets and stores

Regular purchasing behavior of people

New innovative ideas introduced by our co

Taxation is increased on our products n serv

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Focus on Prompt Service

Flexible hours to incorporate both poff-peak customers

First in area to combine a convenienstore with a nostalgic setting

Proximity to residential area, officescolleges

Unique and high-quality goods at reprices

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