Cooperation with academic programmes covering standardization

WSC Academic Day 2011Hangzhou (China), 29 June 2011

Daniele GerundinoStrategic Adviser to the ISO Secretary-General

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Contents ISO

ISO and Academia

WSC cooperation

ISO Awards

ISO-Roland Berger Methodology – Economic Benefits of Standards

UNIGE-ISO Master

Repository of education materials

picture

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The ISO System

Vision&

Strategy

Customer

Financial

Learning Growth

InternalProcess

162 national members5 000 people

98% of world GNI97% of world population

203 active TCs3 274 technical

bodies100 000 experts

Central Secretariatin Geneva

154 FTE staff

Updated on 7 June 2011

Over 600 organizations in

liaison

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ISO and Academia Standards - Vehicle for sharing

knowledge, technology and good practices

Role of standards recognized in education programmes covering a broad variety of technical fields

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ISO and Education

Standards support: − Trade in products and services− Good business practices − Innovation− Sustainable development

Role increasingly recognized by academia – this trend of utmost importance

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Academia contribution to Standardization Teaching what is and what can

be achieved through standardization

Participating in development of standards

Developing research and studies on standards-related matters

Using Standards to improve the efficiency of academic institutions

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The World Standards Cooperation (WSC)

• Multi-discipline and cross-sector

• For electrotechnology

• For telecommunications

The 3 leading international standardization organizations, all based in Geneva :

Collaborate to meet the challenges of converging technologies

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Cooperation with Academia

With IEC and ITU, ISO recognizes the essential contribution from academia and has developed initiatives to:

− Demonstrate its appreciation of academia’s work

− Encourage and support broader engagement of academia on standards-related matters

− Promote cooperation at various levels

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First WSC Academic Week organized on 5-9 July 2010 More than 100 participants from over 30 countries Input on company and institutional needs to be met by education about

standardization Review of the plurality of education programmes available in the

various world regions Exchange of experiences about education materials and tools; and

initiatives undertaken in various countries Indications on how to share information and best practices more

effectively and further develop cooperation between NSBs and academia

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The ISO Award

Introduced in 2006

Aims to raise awareness of the importance of standardization worldwide

Open to institutions of higher education that have developed and implemented successful educational programmes in standardization

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The ISO Award Certificate of appreciation and

a cash prize of 15’000 Swiss Francs

Co-sponsored by ISO and the Japanese Industrial Standards Committee (JISC), the ISO member for Japan

Selection committee : eminent personalities from academia, business and the media

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The ISO Award

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2011 ??

ISO – Roland Berger methodology to assess the economic benefits of standards

Measure the impact of standards on an organization

Provide clear criteria to assess the value of using standards

Provide guidance when developing further studies to assess the benefits of using standards within an industry sector

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Core concept – Benefits of standards can be identified along the entire organization value chain and its external interfaces

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Easier cooperation with other companies on common basis

Facilitated inter-action with public stakeholders, regarding compliance (e.g., safety, health, environment)

Value Chain

Access to global procurement markets

Access to global customers (B2B, B2C and B2B2C)

> Lower transaction cost

> Consistent quality

> Transparency> Economies of

scale

> Simplified service> Broader markets> Broader customer

base> Lower pressure on

price> Lower transaction

costsInbound logistics

Produ- ction

Marke-ting

Service

Other supporting functionsResearch and DevelopmentProcurement

Outbound logistics

Standards impact on the organization’s value drivers

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FESTO Brazil: Standards EBIT impact of the selected business functions

Business Function EBIT impactProcurement 2.221.800 BRL

Engineering 202.050 BRL

Production 330.000 BRL

Total 2.753.850 BRL

This corresponds to 1.84% of the company turnover (ca. 150 million BRL)

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Dissemination and Implementation

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Projects run by ISO members in various countries

Target interested companies

Conducted in cooperation with academic institutions (internships of students from Masters’ and PhD programmes)

With coordination and support from ISO/CS

Programme 2010

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Four initiatives covered in 2010, targeting countries in these regions:

‒Eastern and Southern Africa

‒East and South-East Asia

‒South America

‒Europe/North America

11 Case studies completed so far, 2 to be finalized

Programme 2011

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Four initiatives underway in 2011, targeting countries in these regions :

‒Middle-East

‒Western and Central Africa

‒South Asia

‒Additional cases from industrialized countries

Objective: development of 10 to 15 additonal case studies

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An interdisciplinary programme which involves three disciplines: sociology, management and economics – a partnership between the Univesity of Geneva, ISO and SNV

The programme focuses on sustainable development and on the notion that sustainable development processes need the active involvement of all the actors likely to contribute to or to be affected by them

This includes the participatory processes involving public and private actors situated at various levels (“social regulation”) and the standard‐setting practices that provide essential voluntary agreements, supporting the dissemination of knowledge, best practices and monitoring tools

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A plurality of partners are to be involved in the programme – internatinonal organizations, SDOs, experts from industry and governments participating in standards work

All the materials developed by ISO will be available to ISO members and interesterd academic institutions

Repository of education materials Further to indications from the Academic Week 2011, ISO

is working to build an international repository of education materials

Of course ISO is keen to cooperate with all the interested parties (from NSBs and academia) with a view to share what is already available and to better orient future efforts.

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www.iso.org