Copyright. 2005-2006. CIVICTechnologies, Inc. All Rights Reserved. BusinessDecision Empower small...

Copyright. 2005-2006. CIVICTechnologies, Inc. All Rights Reserved.

BusinessDecision

Empower small business at your library www.businessdecision.info

Toll free: (888) 606-7600


Small and mid-size businesses remain one of the most underserved of library segments

Seniors

Children

Families

Adult career

development

General adult

population

LiteracyForeign

language collectio

ns

Teens/ Young Adults

Small and mid-size

businesses


But local businesses provide…

Tremendous value to our communities:

Jobs

Services

And they look to the library,

as THE trusted intermediary

for reliable information.

Political

input

Economic

stability

Tax base


What do local business patrons want…

• Add more customers

• Cross and up sell existing customers

• Identify new store locations

• Evaluate competitors

• Focus direct mail

• Target media buys

Too name a few…

They want to KNOW

where the information

resources are that can

help them do these

things.

They want to GROW


But libraries have a limited offering…

Investment databases

• D&B• Standard & Poor• Mergent• Morningstar• Others

B-2-B databases

• D&B• ReferenceUSA• Others

“Just data” databases

• StatsUSA• EDD• BLS• Others


Workforce Investment

Boards (WIB)

And other government resources…

…provide regulatory assistance, tax incentives, loan guarantees, employee sourcing and training, counseling, and encouragement…

Small Business

Administration

(SBA)

City or County

Economic DevelopmentSmall

BusinessDevelopmen

tCouncil (SBDC)


But they do NOT provide the consumer market and

market segmentation data local businesses need to

GROW…


That’s why we developed BusinessDecision…

…a subscription database, reporting, and mapping service

…that combines extensive consumer household, market segmentation, and demographic data with GIS mapping technology


…will have an instrumental role in the economic vitality, development,

and sustainability of your community.

With BusinessDecision, your library…


The next time your

city manager

or

county administrative officer

asks

what you’ve been doing lately for small business,

you

won’t let her finish the question.


But what’s in it for your business patrons?

And, tell them you’ll be putting them on the

same footing as Fortune 4,000 companies –

which use the same data, reports, and maps

as in BusinessDecision.

Tell them you’re going to give them a tool to

help them find their next 1,000 customers.


…your business patrons will have exactly the information they need to:

Grow their business

Across any range of industries

Regardless of their size

Anywhere in their MSA


Because your business patrons will be getting the

data they need so fast they’ll have more time to

apply it.

• Apply the data

• Interpret the results

• Develop an action plan

• Leverage their own data

• Undertake a competitive analysis

• Best utilize the media

No, because we provide specialized support patrons need to:

Will that put more pressure on your reference staff?


What are the key questions you need to have answered?

Will it benefit your patrons?

Will it add strategic value to your city or county?

Is the value it contributes worth the price?


Our customer list is growing…

• Glendora, CA

• Contra Costa County

• Ventura County, CA

• St. Charles County, MO

• Burlington County, NJ

• Greensboro, NC

• MCLS

• Pasadena

• Los Angeles Public

• Forsyth County, GA

• Beverly Hills, CA


Features

• Private “My Accounts” page

• Unlimited reports and maps

• Unlimited simultaneous users

• Remote access

• Easy to learn and use

• Get started fast

• Add your own data

• Easy to set up

• Unlimited tech support

• Staff web training included

• 15 month first year subscription


Data

• Data and hosted solution provided by ESRI Business Information Solutions

• 30-year history of excellence in market intelligence

Features• Tapestry

segmentation

• Current year population estimates

• Running five year forecasts

• National consumer spending potential index

• Diversity Index

• Annual data updates


Versions: Pro and Basic

The only difference are the reports provided:

BasicProReports and Maps:

CBSA or county

CBSA or county

Geographic Coverage (note 1)

$4,000$11,000>250,001 population

$2,500$7,50025,001 to 250,000 population

$1,500$4,500<25,000 population

Price

4,00011,000>250,001 population

2,5007,50025,001 to 250,000 population

1,5004,500<25,000 population

Report Ceiling (note 2)

1 year1 yearSubscription Period

Y esGraphic Profile

Y esHousing Profile

Y esMarket Profile Report

Y esTapestry Area Profile

Y esThematic Maps

Y esY esStandard Site Map

Y esY esRetail Expenditures

Y esY esCensus 2000 Summary Profile

Y esY esDemographic and Income Profile

BasicProReports and Maps:

CBSA or county

CBSA or county

Geographic Coverage (note 1)

$4,000$11,000>250,001 population

$2,500$7,50025,001 to 250,000 population

$1,500$4,500<25,000 population

Price

4,00011,000>250,001 population

2,5007,50025,001 to 250,000 population

1,5004,500<25,000 population

Report Ceiling (note 2)

1 year1 yearSubscription Period

Y esGraphic Profile

Y esHousing Profile

Y esMarket Profile Report

Y esTapestry Area Profile

Y esThematic Maps

Y esY esStandard Site Map

Y esY esRetail Expenditures

Y esY esCensus 2000 Summary Profile

Y esY esDemographic and Income Profile


Subscription

• Annual automatically renewed

• Geography limited to the MSA the library is in

• List pricing tiered to population by version

Tier Basic Pro

Small <25,000 people $1,500 $4,500

Medium 25,000 to 250,000 people $2,500 $7,500

Large > 250,000 people $4,000 $11,000


Cost recovery

• Additional maps and reports can be purchased by the end-user with a credit card independently of the library

• We can return a portion of that to your library as a cost recovery fee


Informing local business

We help you inform your constituents with:

• A model press release

• Customize flyer


Is BusinessDecision right for your library?

What are the key questions you need to have answered?

Will it benefit your patrons?YES.

Will it add strategic value to your city or county?YES.

Is the value it contributes worth the price?YES.

Its time to subscribe.


For more information…

Marc Futterman, president/ceo

Toll free: (888) 606-7600

[email protected]

www.businessdecision.info

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