Copyright © 2011, Terry Hudson

Copyright © 2011, Terry Hudson

Invention Logos Ethos Pathos

Arrangement Style Delivery Memoria

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Argument and Persuasion (p. 7) Argument – uses evidence and reason to get

agreement (conviction) Persuasion – moves others from conviction to

action (action) Or, we “we may want to reserve the term

persuasion” for changing opinions through both reason and other techniques (conviction and action)

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Inform Convince Persuade Explore Make Decisions Meditate Pray

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Past – Forensic Future – Deliberative Present - Epideictic (Ceremonial)

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Fact - Did something happen? Definition - What is its nature? Evaluation & Causality- What is its quality? Proposal - What actions should be taken?

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Pathos – emotional Ethos – writer’s authority and character Logos - logical

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Message (Logical)

Audience/Readers (Emotional)

Speaker/Writer (Ethical)

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Emotion to build bridges

Emotion to sustain an argument

Humor

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Authority – intelligence

Trustworthiness

Good will

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Inartistic – hard facts and evidence

Statistics

Surveys and Polls

Testimony

Examples (Not listed by text)

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Artistic – reason and common sense Deductive

Syllogism and Enthymeme

Toulmin argument

Structures Analogies (similies and metaphors) Precedent

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