Microsoft Mobile Solutions Partner Program

Description: Developed a master database of Microsoft partners that deploy Windows Mobile devices. These go-to mobility partners were then connected to businesses looking to deploy mobility and wireless carriers.

Responsibilities: Successfully recruited Information Technology professional partners of Microsoft into the Mobility Solutions Provider Program. This included developing relationships with partners and assisting them in meeting qualifications for the program.

Microsoft Mobility Partner Events

Descriptions: Worked with members of the International Association of Microsoft Certified Partners to promote mobility amongst other partners and customers.

Responsibilities: Coordinated with International Association of Microsoft Certified Partners to host Mobility Partner Events.

Microsoft Mobility Event Management

Description: Market Windows Mobile devices and the mEvent conference program to businesses around the United States.

Responsibilities: Mobility expert at Microsoft events. Coordinated and distributed Windows Mobile devices to participants and taught them to use the mEvent conference program as well as troubleshoot.

Windows Mobile Legal Marketing Initiative

Description: Develop marketing materials including presentation decks, micro sites, and reference sheets for mobile operators and value added resellers to sell to the legal Vertical.

Responsibilities: Developed marketing collateral for mobile operators and resellers to sell to the legal vertical. This included researching applications pertinent to attorneys.

Sony Ericsson/Brightpoint Print Campaign

Descriptions: Sony Ericsson and Brightpoint partnered to target wireless resellers on new mobile devices.

Responsibilities: Analyzed media and coordinated timeline for targeting mobile resellers. Analyzed publication calendars and looked at budget to determine the most appropriate buy for the target.

Pinnacle Marketing Group Website Copywriting

Description: Update Pinnacle Marketing Groups website.

Responsibilities: Sent out RFP and screened website developers for Pinnacle Marketing Groups website update. Wrote copy for the website biographies and work samples.

Novatel New Business Pitch

Description: New client pitch presentation development.

Responsibilities: Researched and developed initial branding presentation deck for perspective clients. This included looking at their current activity and relationships and studying the habits of the market place.

Microsoft/Palm/4Smartphone Hosted Exchange Campaign

Description: Market Hosted Exchange offer from Palm, Microsoft and 4Smartphone.net to small and growing businesses.

Responsibilities: Analyzed and bought media for the Hosted Exchange Marketing Campaign. Worked with Entrepreneur.com, Inc.com and BizJournals.com to target small and growing businesses with online banner ads, newsletters and e-mail blasts.

Bag Borrow or Steal Online Campaign

Description: Market Bag Borrow or Steal online using search engine marketing and display advertising.

Responsibilities: Reported, analyzed and optimized online search and display campaign for Bag Borrow or Steal. This included but was not limited to A/B copy testing, daily and weekly reporting, creative optimization, and keyword bidding.

Redfin Online Campaign

Description: Develop regionally targeted online marketing campaign for homebuyers.

Responsibilities: Account managed and developed presentation for new client pitch. Worked with designer and client on producing online display ads. Worked with publications on reporting and optimizing creative campaign.

Jackson Auto Group Video-on-Demand

Description: Create innovative interactive marketing tactic for Jackson Auto Group.

Responsibilities: Bought media, coordinated video production and wrote copy for Jackson Auto Groups Video-no-Demand segments. This included the organization of over 35 separate 2-minute segments. The segments provided a direct call-to-action from the television commercials and allowed for customers to shop for cars in the comfort of their home without the pressure of a salesperson.

Award: 2006 Mixx Awards VOD and Interactive Television Award.

National Kidney Foundation Events

Description: Promote awareness of kidney disease to the general public.

Responsibilities: Organized, developed and facilitated events for patients with kidney disease and their families. Organized, developed and facilitated educational events and kidney screenings for the public.