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Methodology• Email to Cornbury Festival Database
– Offer to win 10 Passes for 2013 for completing the on-line questionnaire
– 17500 recipients– 1065 responses
• Responses checked for cheats– ‘Speeders’, ‘flatliners’ & ‘Jokers’ removed– 1058 Valid responses– Prize recipient to be chosen– Details will be checked against ticket purchase
Sample
2%2%
5%
75%
15%1%
12-1718-2425-3435-5455-6465-7475+
Gender
43%
57%
FemaleMale
A B C1 C2 D E
36% 35%
13%6%
1%9%
Socioeconomic Group
<£10,000£10,001-20,000£20,001-40,000£40,001-60,000£60,001-80,000
£80,001-100,000£100,001-125,000
£125,001-£150,000£150,001+
Prefer not to say
2%5%
17%19%
14%10%
6%3%
4%18%
Household Income
Tickets & Travel
Friday
Saturday
Sunday
Campervan
Camping
Childrens tickets
Disabled/Assistant
Glamping
Steward/Worker
VIP
Weekend
9%
20%
12%
12%
51%
20%
1%
2%
2%
7%
60%
84%
12%1%1%1%
Car CampervanFestival Bus/Train Other pub transMotorbike WalkedTaxi Other
Media
Banbury Cake
Daily Telegraph
Guardian
Independent
Metro
Oxford Mail
Sun on Sunday
Sunday Mail
Sunday Star
Sunday Times
Mirror
Times
2%0%
10%3%
17%3%
10%16%
5%8%
5%6%
2%2%
9%2%
0%1%
23%3%3%
6%18%
2%
NewspapersClassic Rock
CosmopolitanCotswold Life
Country LifeGlamour
Good housekeepingHello!
John Lewis Postcode advertiser
MojoOxfordshire Life
QRadio Times
redSAGA
Sainsburys MagazineShortlist
Take a BreakThe Week
WomanOther
Dont read them
3%2%
4%4%
3%4%4%
6%4%
3%3%3%
5%5%
1%6%
1%2%
4%1%
24%51%
Magazines
Radio 1
Radio 2
6 Music:
Radio Oxford
Radio 4
Other BBC Local
Jack FM:
Heart FM
Absolute Radio
Mix 96
Planet Rock
Other
Don’t/ Rarely
25%
61%
12%
5%
31%
5%
10%
23%
14%
2%
6%
10%
6%
Radio
Awareness
Word of mouth
Newspaper/Magazine Advert
Poster/Banner
A band or Artists website
Newspaper/Magazine Article
efestivals com
Radio Advert
Radio Show Item
BBC
virtuafestivals com
ticketfectory com
TV Show Article
viagogo
seatwave
Other
50%
10%
8%
5%
4%
3%
2%
1%
1%
1%
1%
0%
0%
0%
12%
First awareCornbury /SA email
Word of mouthRepeat Visitor
OtherPaper/Mag Ad
Band/ Artists websitePoster/Banner
facebook/twitter/etcPaper/Mag Article
Radio Advertefestivals com
ticketfectory comRadio Show Item
BBCTV Show Article
virtuafestivals comviagogo
seatwave
30%20%20%
11%4%4%
3%3%
2%1%1%1%
0%0%0%0%0%0%
Most influence on decision
Importance – All respondents
Overall atmosphereLine-upToilets
Location/settingFood
Ticket PriceTravel/Traffic/Parking
RecommendationBars
Camping/van FacilitiesRange of StagesShopping/Stalls
Random EntertainmentComedy
MerchandiseDisabled Facilities
VIP Facilities
8.9
8.5
7.8
7.7
7.6
7.5
6.9
6.9
6.7
6.5
6.0
5.5
4.7
3.8
3.6
2.8
2.7
Importance
Importance by ticket type in V2 report
Main Reason – All respondents
Cornbury atmosphere
Overall Line-up
Friends were going
One specific artist/act
Close by
Childrens facilities/activities
Range of stages/music
Nice setting
Ticket Deals
The VIP facilities
Other
36%
25%
13%
8%
4%
3%
2%
1%
1%
0%
6%
Atmosphere more important than line up
Satisfaction: Site – All respondents
Ease of getting to entrance
Maps/signage
Ease: getting to arena from entrance
Ease of getting around the arena
Traffic Management
Parking facilities
Visibility/space viewing stages
Sound Quality/Volume
Range of stages
Range/acts:Main Stage
Range/ acts: 2nd Stage
Range/ act: 3rd Stage
Range of acts: comedy
Shopping/range of stalls
8.9
8.1
8.3
8.8
8.5
8.3
8.3
8.4
8.4
8.3
8.5
7.9
6.2
7.4
Ease: getting to arena from entrance
Satisfaction by ticket type in V2 report
Satisfaction: Services – All respondents
Availability/speed of queuing for toi-lets:
Cleanliness of Toilets:
Location of Toilets
Speed of service at Bar
Location of bars
Pricing of bars
Range of drinks available at Bar
Quality of food
Range of food outlet
7.3
7.1
7.3
8.0
8.1
6.4
6.8
8.4
8.5
Range of drinks could be improved
Preferred Drink – Men V Women
Real Ale
Lager
Cider
Coffee/Tea
Wine
Water
Other soft drink
Pimms
Other (please specify)
Champagne/Sparkling wine
Spirit+mixer
Energy drink
44%
15%
14%
9%
5%
4%
3%
2%
2%
1%
1%
0%
9%
9%
17%
14%
16%
5%
5%
14%
2%
3%
4%
0%
Wine, Pimms and Cider appeal to females
Data cut by low satisfaction with drink range in V2 report
Cornbury Likes - All respondentsMusic/bands/acts
AtmosphereFriendlyRelaxed
FunSafe
FoodFamily Friendly
LocationVariety
Scenic SettingEntertaining
ChilledFriends
Well OrganisedEnjoyable
PeopleEasy
CleanHappiness
Newton FaulknerSmalish Size
46%42%
23%16%
14%12%12%
8%8%
6%5%
4%4%
3%3%3%2%2%2%2%2%2%
Whilst Acts is the most mentioned single item, Atmosphere related items are mentioned more than x2 often
Cornbury Dislikes - All respondentsWeather
MudToilets
NothingShowers
Priceswet
Drink Rangecold
Expensive'Chairs
Ticket PriceQueues
No PimmsSound Quality
WindNoise
Charlotte ChurchFood
ComedyFun Fair
Hill (from the car park)
29%15%
12%9%
5%4%4%4%
3%3%
3%3%2%2%2%2%2%2%2%2%2%2%
Revisit/Recommend
1 - I would never rec-om-
mend it
2
3
4
5
6
7
8
9
10 - I'd definitely recom-mend it
0.0%
0.0%
0.0%
1.0%
1.0%
1.0%
5.0%
16.0%
23.0%
52.0%
1 - I would never rec-om-
mend it
2
3
4
5
6
7
8
9
10 - I'd definitely recom-mend it
0.0%
0.0%
0.0%
0.0%
1.0%
2.0%
5.0%
13.0%
16.0%
61.0%
Avg: 9.2Avg: 9.1
Revisit? Recommend
Brand Partners: Awareness Series1 8%
40%31%
21%
23%48%
21%8%
17%37%
29%16%
11%57%
23%9%
2%28%
35%35%
16%53%
22%9%
17%55%
23%5%
15%55%
22%7%
13%50%
26%11%
Alpro Soya
BYRON
Wychwood Brewery
Pizza Express
Caffe NERO
Joules Clothing
Hummingbird Bakery
ECOVER
Higgidy Pies
I didn't notice
I noticed but it didn't improve my enjoyment of the event
I noticed them and they contributed to the festival experience in some way
I loved the fact that they were there and it had a positive effect on the Festivaldidn’t Notice