Coronaon Social MediaOct 01 2015 - Dec 31 2015

Cover Image Courtesy of Corona Twitter

Corona: Social Media Report

This report looks at how

Coronaperformed on social media between

October 1st – December 31st, 2015

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Analysis of

CoronaFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS COUNTRY DEMOGRAPHICS

8,011,226 Worldwide Mostly Older, Male and Attached.

Corona

Engagement Score Total Fan Posts

4 73

Total Posts General Sentiment

21 Neutral

Total Likes

1,362

Total Comments

41

Total Shares

129

BRAND POSTS FAN POSTS

Brand Overview

0K

1,000K

2,000K

3,000K

4,000K

5,000K

6,000K

7,000K

8,000K

9,000K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

8,011,226

Community Analysis

Corona fans are mostly Older, Male and Attached.

Fan Demographics

54%

46%

male female

0% 10% 20% 30% 40% 50%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0

1

1

2

2

3

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

FindYourBeach 19

Good waves 2

great crowd 2

BottlesEyeView 2

calm 1

Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25

0 1 2 3 4 5

Photos

Plain Text

Links

Videos

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8

0 2 4 6 8 10

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

Corona 36

Cerveza 6

Corona y 4

los Vicious Music 3

Tequila 3

User Posts

0

1

2

3

4

5

6

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Campaign Intel

0 5 10 15 20 25

0 2 4 6 8 10 12

#PostsFromParadise

#BottlesEyeView

#FindYourBeach

Number of Posts

Engagement Score

Engagement Score Number of Posts

This is the performance of a selection of BMW campaigns that have been tagged and tracked

by Unmetric and are not restricted to the time period analyzed

Analysis of

Corona Twitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

12,380 1,270 11.43% Worldwide

corona ww@corona

Engagement Score

599

Total Proactive Tweets

15

Favorites Total

346

Total Mention

4,368

Total Retweets

203

Most Engaging

#FindYourBeach

Most Recent

#PostsFromParadise

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

10K

11K

11K

12K

12K

13K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Follower Growth

Total Followers

12,380

New Followers

1,270

1K

1K

1K

1K

1K

1K

1K

1K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Followee Growth

Total Followees

1,057

Engagement

0

250

500

750

1,000

corona ww had an average engagement score of 599 and a highest of 940.

The sun sets, the surf starts.

#FindYourBeach

http://t.co/3tpUPf4I7i

03-Oct-15, Sat 03:31PM

ENGMT. FAV. REPLIES RETWEETS

940 50 1 43

Top Engaging Tweets

Stare into the sea more often.

#FindYourBeach

https://t.co/cX2pj1HlOd

Soak it in. #FindYourBeach

http://t.co/2uuRkqjSTH

23-Nov-15, Mon 11:13AM

ENGMT. FAV. REPLIES RETWEETS

789 38 3 23

18-Oct-15, Sun 12:30PM

ENGMT. FAV. REPLIES RETWEETS

741 27 0 21

NO IMAGE NO IMAGE NO IMAGE

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 2 4 6 8 10 12 14 16

0 100 200 300 400 500 600 700

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 2 4 6 8 10 12 14 16

0 100 200 300 400 500 600 700 800

#findyourbeach*

#vegas*

#coronacapital15*

#cajun*

#angus*

#bayou*

#coronafootballsweeps*

#mesacaunasonrisa*

#corona*

#coronasinfronteras*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

50

100

150

200

250

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

findyourbeach vegas coronacapital15 cajun angus

Spread of Hashtags by day

Total number of Retweets : 203

-10

0

10

20

30

40

50

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 4,368

-20

0

20

40

60

80

100

120

140

160

180

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

CNNMoney 1,201,727 1

Agenzia ANSA 652,879 1

El Financiero 559,800 1

Corona México 487,171 2

Nikhil Chinapa 478,728 1

TOP 5 INFLUENCERS

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