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Corporate Community Investment: How Technology is Improving Social Impact

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Corporate Community Investment: How Technology is Improving Social Impact With Meriko Kubota. Corporations have a vital role to play in society as contributors to the economy and to the social well-being of their team members and communities they serve. Non-profit organizations with constrained organizational capacity lag in adoption of new technologies and may miss opportunities in utilizing technology as part of community-based programs and projects. Increasing societal expectations of corporations have supported an evolution from Corporate Social Responsibility to triple bottom lines and corporate community investment. Now, with greater movement towards the practice of shared value, there are social innovation examples globally and across Canada. This presentation will further explore opportunities to develop new models for corporate community investment to directly utilize technology for greater social impact. Speaker Bio Meriko Kubota (@MerikoK) works with Telus (@telus) in the Community Affairs department. Experienced professional in managing projects, establishing strategic partnerships and business opportunities, and conducting community engagement in Vancouver and internationally. Skilled at facilitation and building relationships of value and respect with leaders and stakeholders. Innovative thinker who excels at providing solutions and delivering on metrics and targets to demonstrate ROI. Collaborative leader who encourages diversity of thought and thrives on building supportive team members.
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Pre-load videos Michelle’s Story Video link: http://youtu.be/0aBWuSIlLdw To be played at Slide 12 Connecting First Nations Communities: Remote Patient Monitoring Video Link: http://youtu.be/RjA1nPvH40Q To be played at Slide 15
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Page 1: Corporate Community Investment: How Technology is Improving Social Impact

Pre-load videos

Michelle’s Story Video link: http://youtu.be/0aBWuSIlLdwTo be played at Slide 12 Connecting First Nations Communities: Remote Patient Monitoring Video Link: http://youtu.be/RjA1nPvH40QTo be played at Slide 15

Page 2: Corporate Community Investment: How Technology is Improving Social Impact

Corporate Community Investment:How Technology is Improving Social Impact

Meriko KubotaSenior Community Investment ManagerCommunity Affairs, TELUS

Page 3: Corporate Community Investment: How Technology is Improving Social Impact

CSR Impact on the Business

2011 2012 2013

Likelihood to Recommend 66% 72% (+6%) 72%

Cause MarketingSales Uplift 35% 50% 39%

Acts Responsibly in SocietyMakes a difference in my community

46.5%39.9%

50.5% (+4%)44.4% (+4.5%)

60.1% (+9.6%)45.5% (+1.1%)

Influences my decision to stay 17% 35% (+18%) 51% (+16%)

DJSI score 86% 90% 100%

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Page 4: Corporate Community Investment: How Technology is Improving Social Impact

TELUS Community Investment TeamNovember 29, 2012

Consumer Trends

• A growing sense that corporations are uniquely positioned to make real impacts on social issues

• 91% want to hear what companies are doing…but…70% are confused by the messages we are using

• 91% are likely to switch brands to one associated with a good cause, given comparable price and quality

• 31% believe businesses should change the way they operate to align with greater social and environmental needs

• 38% chose economic development as the best place to create change, 19% chose environment, 11% human rights, poverty and hunger

Page 5: Corporate Community Investment: How Technology is Improving Social Impact

TELUS Community Investment TeamNovember 29, 2012

Consumer Trends

• A growing sense that corporations are uniquely positioned to make real impacts on social issues

• 91% want to hear what companies are doing…but…70% are confused by the messages we are using

• 91% are likely to switch brands to one associated with a good cause, given comparable price and quality

• 31% believe businesses should change the way they operate to align with greater social and environmental needs

• 38% chose economic development as the best place to create change, 19% chose environment, 11% human rights, poverty and hunger

Page 6: Corporate Community Investment: How Technology is Improving Social Impact

Giving by Our Peers

6

$17 M $16 M $10 M

Page 7: Corporate Community Investment: How Technology is Improving Social Impact

TELUS giving in 2013 and since 2000

7

$46 M $350 M Contribution by TELUS &

our team members to charities since 2000

2013 Contribution

Page 8: Corporate Community Investment: How Technology is Improving Social Impact

Community Investment Strategy

8

Community Grants / Boards

Community & Cause Marketing

Charitable Partnerships

Employee & Retiree Giving & Volunteering Programs

Humanitarian Relief

Youth Giving Programs

1 2 3 4 5 6

Technology Youth

We give where we live to help drive better social outcomes in our local communities across Canada.

Sport & EducationHealth & Wellbeing in the Environment Arts & Culture

Page 9: Corporate Community Investment: How Technology is Improving Social Impact

We365 – A Social Platform for Social Good

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Over 25,000 youth signed up in the first month of launch!

Page 10: Corporate Community Investment: How Technology is Improving Social Impact

Partnerships for Health

10

Juvenile Diabetes Research Foundation

60 Minutes Kids’ Club

$7M since 2008Applied research utilizing technology & Electronic Health Records

Join us on Sun June 8th!

$500K from 2011-2015Helping K-Gr6 make healthy choices every day

Page 11: Corporate Community Investment: How Technology is Improving Social Impact

TELUS Community Boards11

Victoria $350K

Vancouver$800K

*Calgary $600K*

Edmonton $500K

Toronto $700K

Ottawa $400K

Montreal $600K

Rimouski $250K

Atlantic Canada $500K

Quebec City $350K

Okanagan$300K

Nini Baird

Mel Cooper

Nancy Greene Raine

Ken King

Doug Goss

Rod Phillips

Jim Orban (Acting)

Claude Benoit

Camille Leblanc

Marc Coulombe

General Rick Hillier

Roberto GutierrezGuatemala $100K

Carlos Quintanilla SchmidtEl Salvador $100K

Rosanna Tuason-Fores Philippines $100K

Page 12: Corporate Community Investment: How Technology is Improving Social Impact

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2013 Community Board AchievementsVictoria CanAssist

$20K through the University of Victoria

Developed 2 Apps to increase independence for

youth with disabilities

Ottawa Children’s Treatment Centre

$50K over three years

Technology allows youth with disabilities to

communicate

Children’s Hearing & Speech Centre of BC

$105K over 7 years

Helping deaf children how to hear, speak and sing!

Page 13: Corporate Community Investment: How Technology is Improving Social Impact

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2013 Humanitarian ReliefSouthern Alberta

flooding$2M in support, free

calling, disaster recovery, comfort kits, volunteer support, relief concert

Train disaster at Lac- Megantic, Quebec

Free texting & calling, Red Cross, text to donate,

comfort kits, emergency fibre optic network

Typhoon Haiyan, Philippines

Free LD calling, Red Cross, text 2 donate, comfort

kits, food delivery, free TV, $100K contribution from Philippines Comm Board

Page 14: Corporate Community Investment: How Technology is Improving Social Impact

Give Where We Live Campaign

How would you #Givewherewelive? Widespread celebrity support Over 40 million Twitter

impressions! Viral video success: Michelle

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Page 15: Corporate Community Investment: How Technology is Improving Social Impact

BC Women’s Hospital Campaign

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As part of our increased focus on improving the health outcomes for all Canadians, we have entered into a 5 year, $600,000 partnership with BC Women’s Hospital, specifically to upgrade equipment in the New Born ICU

For each image posted, TELUS will give $10 to BC women’s in support of the New Born ICU.

Customers can also donate $10 by texting GIVEHOPE to 41010, the charge will appear on their cell phone bill.

Page 16: Corporate Community Investment: How Technology is Improving Social Impact

SOS Response App Pilot

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Partnership with Securiguard and EVA to increase the safety of women at high risk of domestic violence

Provision of 20 smart phones and the SOS Response App in 6 BC communities (Prince George, Vernon, Courtney, Surrey, Terrace and Abbotsford)

Outcomes Increased safety for the women Increased ability to keep children safe Regular contact with victim services advocates Regular contact with support network Use of online resources (transit, healthcare, etc.) Entry or re-entry into education or job training

“The cell phone makes me feel safer.”

Page 17: Corporate Community Investment: How Technology is Improving Social Impact

TELUS Health

Tackling our healthcare challenges

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TELUS is leveraging our world-class innovation to empower healthcare improvement and has invested more than $1B to bring healthcare information technology to market.

Our healthcare agenda:

Improve the flow of information through digital health records

Leverage Telehealth and remote patient monitoring to better connect patients

Drive a shift from the remediation to prevention of disease

Turning information into better health outcomes for Canadians

Page 18: Corporate Community Investment: How Technology is Improving Social Impact

Thank you

Page 19: Corporate Community Investment: How Technology is Improving Social Impact
Page 20: Corporate Community Investment: How Technology is Improving Social Impact

Op Excellence: 2014 Strategic Evolution

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Technology Youth

We give where we live to help build a better Canada through the power of technology & innovation.

EducationHealthWe are helping to transform healthcare through the power of technology; & we

promote a healthier environment, where we inspire & celebrate love & care for animals and their habitats.

We are transforming education through the power of technology, and enabling

greater access to the internet.

TELUS Education Fund $50MTELUS Health Fund $100M

TELUS Critter Love Fund $5M Give Where We Live $50M

$200 million commitment to 2018


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