Corporate IdentityManual

Table Of ContentAbout The Organisation

Logo IntroductionThe LogoLogo Usage In Grid & SizeLogo Usage In Grid (1)Logo Usage In Grid (2)Logo Usage In Grid (3)Logo (Clear Space)Logo Colour VariationsLogo (Incorrect Usage)Corporate Colour PaletteTypograhpy

NamecardLetterheadEnvelope

Applications

Donation CardFund Raising FolderOnline Newsletter

Suggestions

The DPA Logo

About The Organisation

The Disabled People Association (DPA) is a non-profit, cross-disability organization, officially registered in Singapore on 28th April 1986. We are an associate member of the National Council of Social Service and also are registered as an Institution of Public Character with approval to issue tax-exemption receipts to out donors.

About

Our mission is to be the voice of people with disabilities, helping them achieve full participation and equal status in the society through independent living.

Mission Statement

Logo Introduction

The new logo is a spiral-like design which conveys the meaning of converging as “One Voice”, which is also the tagline of the new identity. The 6 outer blue components of the new design represent the core values of Disabled People Association Singapore (DPA). These core values of DPA correlate with the organisation’s mission and vision. They are: Solidarity (Unity), Compassion, Advocacy, Confidence, Strength and Resilience.

A new colour combination, blue and green, is used to add a refreshing contemporary touch to the logo design. At the same time, blue represents stability and confidence. It harmonises with green to symbolize self-respect and well-being.

The New Logo

The Logo

C93 M35 Y0 K15

Symbol Colour Palette (CMYK)

C35 M0 Y100 K0 C0 M0 Y0 K100

DPA Logo

DPA Symbol DPA Organisation Name

DPA Tagline

The swirl of the outer blue component was intended to convey a sense of movement that signifies dynamism of the organisation. It also brings attention to the green circle in the centre, giving the notion of “voice’ weight as this is a key founding tenet of DPA. When put together, the symbol resembles the outline of sun - a visual element that is associated with positive characteristics.

The overall design of the logo combining the symbol, organisation’s name and tagline are deliberated taking into consideration reading sequence and convention. The placement aims to capture audience interest first through the symbol while not overshadowing the attention to be given to the organisation’s name.

Horizontal Layout

Design Rationale

Logo Usage In Grid & Size

To ensure legibility, the minimum reproduction size of the DPA logo must go according the measurement stated as followed. If space limitations dictate a smaller reproduction size, contact the DPA for approval. Observe the reproduction size requirements of the DPA brandmark to avoid poor quality or distortion.

Minimum SizeThe DPA logo has to work in many different contexts, such as banners, booklets and website. For this reason, variations of the brandmark have been created.

Usage

Symbol Only Layout

The minimum reproduction size of the DPA (Symbol Only) logo is 10mm in height. Observe the reproduction size requirements of the DPA brandmark to avoid poor quality or distortion.

Min. Size

10 mm

Horizontal Layout

The minimum reproduction size of the DPA (Horizontal Layout) logo is 10mm in height. Observe the reproduction size requirements of the DPA brandmark for readability and to avoid poor quality or distortion.

Min. Size

10 mm

Vertical Layout

The minimum reproduction size of the DPA (Vertical Layout) logo is 23 mm in height. Observe the reproduction size requirements of the DPA brandmark for readability and to avoid poor quality or distortion.

Min. Size

23 mm

Logo Usage In Grid (1)Symbol Only Layout

When the full logo takes up predominant space over a format, the symbol only version can be used. E.g. Coporate gifts (pen & thumbdrive); flagday stickers.

X = 1 Grid Unit. Size of the symbol is determined by the number of grid unit it occupies.

Usage

Symbol Only Layout

Aligned to the LEFT edge of the grid

X

Always aligned the TOP & BOTTOM ends of the symbol to the edge of the grid, depending on the size required.

Logo Usage In Grid (2)Horizontal Layout

The logo takes up the horizontal space over a format. Can be used on common applications like banner, collaterals & stationary sets.

Usage

Horizontal Layout

The top of the ‘S’ of ‘Singapore’, should always be aligned to the edge of the grid below the organisation name.

‘Singapore’ should always be aligned at the RIGHT with ‘Association’.

At all times, 1X spacing between the symbol and the headline text body.

The organisation name should always be in the middle between ‘One Voice’ and ‘Singapore’, with equal spacing based on the height of ‘i’.

ONLY aligned to the RIGHT edge of the grid in a horizontal layout.

The tagline, ‘One Voice’, the bottom of the ‘V’ should always be aligned to the edge of the grid, on top of the organisation name.

‘One’ should always be aligned at the LEFT with ‘Disabled’.X

X = 1 Grid Unit. Size of the each logo element is determined by the number of grid unit it occupies.

Logo Usage In Grid (3)Vertical Layout

The logo takes up the vertical space over a format. Can be used on common applications like namecard, collaterals & website.

Usage

Vertical LayoutX = 1 Grid Unit. Size of the each logo element is determined by the number of grid unit it occupies.

The top of the ‘l’ of ‘Disabled’, should always be aligned to the edge of the grid below the symbol.

The top of the ‘V’ of ‘Voice’, should always be aligned to the edge of the grid below the organisation name.

In this layout, ‘Singapore’ is as of the same size as the organisation name, so to balance the size and proportion of the entire logo.

Aligned to the RIGHT edge of the grid in a vertical layout.

At all times, 1X spacing between the symbol and the headline text body.

X

Logo (Clear Space)

Horizontal Layout

Vertical LayoutSymbol Only Layout

There should always be clear space around the DPA logo. This space should always be at least 1 ‘X’ – the height of the centre circle in the symbol.

Perimeter ControlRefers to a space surrounding the DPA logo, that is free of copy or other graphic elements. The clear space requirement is essential as it ensures that the DPA logo is prominent and legible.

Clear Space

Logo Colour VariationsThe full colour of the DPA logo consists of:C93 M35 Y0 K15, C35 M0 Y100 K0 and C0 M0 Y0 K100.

If the logo has to appear on a dark background or busy background, use reverse (white) on a C93 M35 Y0 K15 container for maximum legibility.

Full colour logo on white background.

Black logo on white background.

If grey is needed, the tone of grey should not be less than C0 M0 Y0 K50.

If the logo has to appear on a dark background or busy background, use reverse (white) on a C35 M0 Y100 K0 container for maximum legibility.

If the logo has to appear on a dark background, use reverse (white) on a black container for maximum legibility.

Where possible, use the full colour logo on a plain or white background. The logo can be used as 1 colour or black and white, depending on your printing process. Only use the black and white logo if absolutely necessary.

In the event that the logo has to be put on top of a colour background, only the following combinations may be used.

No other colour combination should be used.

Logo (Incorrect Usage)It is important for the DPA logo to appear as it was intended. Do not try to re-create the DPA logo or alter the colour of the logo in any way. Below are examples of what to avoid.

DO NOT change colours.

DO NOT have a low-resolution logo.

DO NOT rotate logo.

DO NOT allow logo regardless of full colour, white or black, to merge with background colours.

DO NOT recreate the logo artwork. Always use the logo files supplied.

DO NOT apply gradient colour in the logo.

DO NOT drop shadow in the logo.

Corporate Colour PaletteCOLOUR provides a strong visual link to our brandmark across a wide range of applications.

The primary colour palette consists of DPA blue, green and 100% black. These serve as the corporate colours for print, electronic and environmental applications, with the stated colour combination always the prominent colour.

To ensure consistent representation of our brand identity, always use high-quality vendors and reproduction methods.

C. 93 M. 35 Y. 0 K. 15 R.0 G.117 B.178

C. 35 M. 0 Y. 100 K. 0 R. 178 G. 210 B. 53

C. 0 M. 0 Y. 0 K. 100 R. 0 G. 0 B. 0

Main Corporate Colour Palette

TypographyTHE FONT FAMILY All COPY must be set in TITILLIUM TEXT22L This font family was selected for its simplicity and clarity. It is a sans -serif font that is modern, clear and legible, reinforcing the confidence and professionalism of DPA as an organisation.

Use TITILLIUM TEXT22L, Regular, for organisation name and tagline, and to highlight individual words or the introductory sentence on a page.

Use TITILLIUM TEXT22L, Light, for body copy.Headline Typeface Body Typeface

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()_+[]\;’,./{}|:”<>?~`

Disable People Association Disable People AssociationabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()_+[]\;’,./{}|:”<>?~`

TITILLIUM TEXT22L, Regular TITILLIUM TEXT22L, Light

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()_+[]\;’,./{}|:”<>?~`

Disable People Association Disable People AssociationabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()_+[]\;’,./{}|:”<>?~`

TITILLIUM TEXT22L, Medium TITILLIUM TEXT22L, Bold

In the event that a headline text needs to stand out from the logo, use TITILLIUM TEXT22L, Medium or Bold accordingly.

Secondary Headline Typeface

ApplicationsCorporate Stationary

1. Namecard2. Letterhead

3. Envelope

Corporate StationaryNamecard

Vertical Layout

To maintain a consistent look across all DPA internal and external communications, we have created a distinct stationery system. These representative examples below correctly display the DPA logo on a variety of materials.

Namecard Front Namecard Back

90 m

m

43.5

mm

35.2

4 m

m11

.25

mm

54 mm

21.4 mm

21.45 mm

9pt7pt

7pt

7pt

21.4 mm

Corporate StationaryNamecard

Horizontal Layout

54 m

m

19 m

m

90 mm

73 mm

19.8

5 m

m

20.7 mm

9pt7pt

7pt

7pt

Namecard Front

Namecard Back

Corporate StationaryLetterhead

Letterhead Measurement - First Page

297

mm

15 m

m23

.73

mm

Maximum area for boby-text at 9pt, TITILLIUM TEXT22L, Light.

30 mm clearspace from the bottom

210 mm

15 mm 94.15 mm

Organisation Address, 7pt

Patron Identity, 9pt, DPA’s corpoorate blue

Corporate StationaryLetterhead

Letterhead Measurement - Subsequent Page

297

mm

15 m

m

Maximum area for boby-text at 9pt, TITILLIUM TEXT22L, Light.

30 mm clearspace from the bottom

210 mm

15 mm

Corporate StationaryEnvelope

Envelope Measurement

255.

6 m

m

42.6

mm

19 m

m 10 m

m

19 m

m11

4 m

m99

mm

259 mm

15 mm

73 mm

Organisation Address, 7pt

Glue Mark Folding Line

Corporate StationaryEnvelope

Envelope Measurement - With Window

255.

6 m

m

42.6

mm

16.75 mm

27.75 mm

10 m

m10

mm

19 m

m11

4 m

m99

mm

259 mm

15 mm

15 mm 100 mm

Organisation Address, 9pt

Glue Mark Folding Line

SuggestionsDonation Card

Fund-Raising FolderThank-You Card

Donation CardTo maintain a consistent look across all DPA internal and external communications, we have created three distinct design for DPA’s online collateral and fund raising materials. These representative examples below correctly display the DPA logo on 3 materials, which include a Donation Card (also act as a direct mailer), Folder Design for fund raising purposes & a design template for Online Newsletter.

Horizontal Layout

FrontMeasurement:359 mm (W) x 268.5 mm (L)

Back

Fund-Raising Folder

Horizontal Layout

ClosedMeasurement: 230 mm (W) x 320 mm (L)

Opened

A folder which the public can buy to help DPA’s fund raising efforts, at the same time design as such to allow the owner to become the designer of his/her folder, creating his/her unique folder design.

Online Newsletter10

80 p

x

595 px