Corporate Partnership Presentation - Operation … FOCUSED ON EXCELLENCE Operation Homefront is a...

In support of Operation Homefront’s mission to support the families of

service members and wounded warriors

Corporate Partnership Opportunities

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WWW.OPERATIONHOMEFRONT.NET

FOCUSED ON EXCELLENCE

Operation Homefront is a leading national charity supporting families of service

members and wounded warriors. Since its inception in 2002, it has grown from a

small local charity to a strong national organization with Field Offices across the

country. Collectively we have achieved a four-star rating on Charity Navigator for

the past six consecutive years- an accomplishment only 3% of charities rated.

Much like the military itself, we have a “no man left behind” attitude. We work

through a collaborative team of exceptional staff, volunteers, and supporters in

becoming the provider of choice for emergency financial and other assistance to the

families of service members and wounded warriors.

Key Strengths:

• 501(c)(3), tax-exempt nonprofit

• Rated Amongst the Top Charities Nationally:

• 4-Stars by Charity Navigator

• “A” Rating by the American Institute of Philanthropy’s Charity

Watch

• “A” Rating by the Better Business Bureau

• Over $67M in public donations; 95% efficiency

• Met 151,150 needs in 2012 alone, over 750,000 since inception:

• Clients include active duty, Reserve, National Guard, and Post 9-

11 Wounded, Ill and Injured

• Over 97% of the assistance was provided to E1-E6 (the lowest

ranking, lowest paid enlisted)

• Over 97% live at an income level 80% below the median income

for the communities in which they reside

• 64% were made to minorities

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Operation Homefront has Field Offices around the country providing on the ground

support to military families. In states where we do not have office locations,

Operation Homefront uses a dedicated team of volunteers to provide local support.

Together, we lead over 4,500 volunteers.

Service Territories

California

Carolinas (NC, SC)

Central Great Lakes (OH, IN, MI)

Central Midwest (WI, IA, MN)

DC Metro (DC, MD, No. VA)

Florida

Georgia/Alabama

Hawaii

Illinois

Kansas/Missouri

Kentucky/Tennessee

Louisiana/Mississippi

Mountain West (ID, MT, UT)

Nevada

New England (MA, ME, NH, RI,VT)

Oklahoma/Arkansas

Pacific Northwest (OR, WA, AK)

Pennsylvania/Delaware

Rocky Mountains (CO, WY)

Texas

Tri-State (NY, NJ, CT)

Virginias (WV, Southern VA)

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EMERGENCY SERVICES

The cornerstone of Operation Homefront’s programs is the emergency

financial assistance it provides to families of service members.

Often times these families have no one nearby to turn to in times of crisis.

We fill that need by helping them bridge the financial gap in emergency

situations, offering help with:

food

utilities

rent or mortgage payments

infant supplies

furniture, household items, and moving assistance

automobile repairs, payments, or donations

household repairs or medically necessitated modifications

counseling or support groups

urgent or critical healthcare needs

All applicants for assistance are thoroughly screened to determine need

and eligibility, and typically receive a response within 24-72 hours. When

assistance is granted, payments are made directly to creditors. And,

because fulfilling the immediate need is only half the solution, staff

members work with applicants to help them set budgets and put plans in

place for future emergencies.

Sponsorships are available to support emergency services. With a

sponsorship of $10,000 or more, Operation Homefront can provide a

letter to the family recognizing the company sponsoring the support they

received. Sponsorships can be for emergency services in general or a

specific area, such as food assistance.

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OPERATION HOMEFRONT VILLAGES

Operation Homefront Villages are a special place where warriors wounded in their efforts to

preserve our freedom and their families can find respite together while the service member is

rehabilitating at a military hospital and transitioning into civilian life. Families live free of

charge in two or three bedroom, fully furnished apartment homes, and receive a full

complement of support:

Community center with computer work stations and other supportive services.

Counselors to assist with filing VA , state disability and social security claims, educational

assistance including help with college enrollment, scholarship applications, and applying

for VA educational benefits, and job integration programs, including resume writing

assistance and workshops, assistance with interviewing for and finding employment.

Morale-building activities, including support group meetings, resume writing classes, and

events like furnishing Easter baskets, back to school backpacks and supplies, Thanksgiving

food baskets, holiday toys and other programs.

All too often families of injured servicemen are discharged, and left to fend for themselves

while their disability paperwork is processed. We bridge this unique gap for service members

and their families who have nowhere else to turn. The Villages are strategically located close

to major military medical facilities . Currently we have three Villages; one located in San

Antonio, one in the Washington D.C. Metro area and our newest, in Southern California.

Sponsorships range from $20,000-$35,000 per apartment unit which covers the rent,

utilities, case management and other costs associated with each apartment unit.

Operation Homefront Villages sponsors receive:

• Signage on the apartment units door highlight the sponsor

• Invitations to OH Village events and activities

• Access to the family in the sponsored unit and their photo and profile.

• Ability to use the family’s photos and profiles in company materials

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HOMES ON THE HOMEFRONT Our newest program, Homes on the Homefront takes bank-owned properties

and matches them to veterans. After a one to two year transition period,

during which each family is supported by a case manager and completes a

customized transition plan, the home is deeded to the veteran mortgage-free.

• Properties are Bank-owned and fully rehabbed by the lender donating the

home

• Priority is given to severely wounded service members, but open to any

veteran of any era, regardless of injury or disability

• Families receive:

• One to two years of support, including financial counseling

• Help to fully integrate into the community in a sustainable way

• Referrals to community resources as needed

Corporate partners and individuals can sponsor homes for $12,000 per home.

Operation Homefront has access to hundreds of homes from lenders willing to

donate them, but OH can only accept as many homes as we have cash funding

to support. The cost for OH to manage a home includes staff time, travel

expenses for case workers to conduct site visit and work with the family,

financial counseling costs, taxes, closing costs, insurance and HOA fees.

Homes on the Homefront sponsors receive:

• Invitation to the key ceremony for the sponsored home

• Access to the family in the sponsored home and their photo and profile.

• Ability to use the family’s photos and profiles in company materials

• Ability to interact and work with the family on an ongoing basis

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HOMEFRONT CELEBRATIONS

Homefront Celebrations were created to recognize and thank active duty military spouses. For some women, a Homefront Celebration is often the first night they’ve been out socially with other military spouses. It is an opportunity to meet and make new friends, exchange information about local resources, and enjoy the camaraderie of other spouses who have similar life opportunities and challenges.

These evenings are designed for the spouses to dress up and have a fun girls’ night out celebrating military life.

Homefront Celebrations include:

• Upscale Venue and Food – Homefront Celebrations are beautiful events hosted in venues featuring the best the locale has to offer. Most events are held in full service hotels or country clubs.

• Inspirational Speaker – Deliver a motivational reminder of the many positive and unique opportunities available to military families. The Keynote Speakers are always a highlight of the evening.

• Gift Bags - Gift bags are cute totes filled with seasonal products and treats for the guests. They are a nice surprise for the spouses and a lasting memory of the good time and warm feelings of the evening. This farewell token reinforces our message of appreciation and pride.

Sponsorships are available for this program at locations anywhere in the United States. Sponsorships are $15,000 per event location. Sponsors may set up a table at the venue, speak at the event, sit at the head table with senior military spouses, and will be featured on event banners, invitations and other event materials. In-kind sponsorships are also available to help provide the gifts bags for these events.

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HEARTS OF VALOR™

When a wounded warrior returns to their family, they need to be prepared.

Family support is paramount to a warrior’s physical and mental recuperation, yet

the spouses who lead the family effort have almost no resources or emotional

support themselves. Operation Homefront offers the caregivers of warriors the

chance to take part in various programs that serve to support these women in

their efforts, including highly sought after retreats. Sponsorship opportunities

include funding of caregivers’ retreats, new member care packages, and

subsidizing peer-facilitated support groups.

Hearts of Valor™ retreats accommodate 45-60 female caregivers and include 2 ½

days of education, relaxation and healing. Retreats can be sponsored for $45,000

per event. Retreats can be held in any Operation Homefront serviced area and

can be donor directed based on corporate market presence.

Other sponsorships available:

• Hearts of Valor™ new member gift boxes - $50,000 per year. Each gift box

includes a custom made Walmart gift card featuring the sponsors logo,

inclusion of corporate sponsors information, and a welcome letter co-

branded with the sponsor.

• Hearts of Valor™ monthly dinners - $25,000 per year. Perfect sponsorship

opportunity for a restaurant chain that can donate monthly dinners as in-

kind gifts.

• General program support - $10,000- $100,000. All sponsors who provide

general program support will have their company logo featured on the

Hearts of Valor web site and will be promoted on the Hearts of Valor

Facebook page and blog.

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BACK-TO-SCHOOL BRIGADE

The number of American children who have experienced a parent’s deployment or

wound, illness or injury is estimated at close to three million – from newborns to teens.

Today, the context of military service includes a higher operation tempo, increased

deployments, relocations, injury recovery, and family separations. As such, military

families are facing more stressors than ever before. Operation Homefront created the

Back-To-School Brigade, to help eliminate at least one stressor – buying school supplies

and preparing for back to school. In 2012, over 39,000 backpacks were distributed,

along with over 4.9 million school supplies collected at over 4,600 retail and office

locations nationwide.

In 2013, OH will hold over 120 distribution events around the country to distribute a

record 40,000 backpacks stuffed with school supplies.

Sponsorships are available by event location and nationally. Sponsorships range from

$1,000-$25,000 locally per event and $1,000-$100,000 nationally.

Sponsorships include:

Logo on national program website or respective OH Field Office Website

Promotional Material (flyer or letter) distributed in every backpack

Photos of distribution events

Inclusion in up to two press releases, BTSB Launch and BTSB Conclusion

VIP Guest at an Operation Homefront Field Office Event

Join Veterans United Foundation, Dollar Tree stores, Sam’s Club, and La Quinta Inns & Suites in sponsoring this amazing program.

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Operation Homefront presents Star-Spangled Babies™, a program to provide baby showers to

our service members and their growing families. 42% of active duty service members have

children under the age of 5; 7% are dual-military parents.

Often, military parents-to-be live far from their extended families and support systems due

to deployments and frequent relocation. Like many new parents, they may have questions,

concerns and fears .

Operation Homefront hosts approximately 30 baby showers per year at locations around the

country.

Star-Spangled Babies:

• Connect new parents with other new military parents

• Provide resources, support & education

• Furnish new baby essentials

• Celebrate and shower new families with our appreciation for their service and sacrifice

to our country

Local sponsorships are available between $250 - $10,000 per location and national

sponsorships are available for $10,000- $50,000. National sponsorship includes recognition

and exposure at all event locations and venues across the country. Other sponsorship

benefits may include:

• Opportunity to participate in the local event.

• Check presentation at event.

• Acknowledgement at the local event.

• Donor mention on media releases.

• National and/or local website recognition.

• Listing & logo recognition in Operation Homefront’s Annual Report.

STAR-SPANGLED BABIES™

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The Military Child of the Year® Award (MCOY) is presented each April by

Operation Homefront. The event recognizes the service and sacrifice of our

nation’s youngest heroes, and honors one child from each service branch. These

children show resilience, strength of character and their service to our nation

exemplifies what’s best about our military communities.

Awards are given out by senior military leaders and past speakers have included

the First Lady, Michelle Obama, Medal of Honor recipient Sammy Davis, and the

Chairman of the Joint Chiefs of Staff, General Martin Dempsey. The event, held in

the Washington, DC area, is attended by senior military leadership, politicos,

business and civic leaders, and celebrities.

Sponsorship opportunities range from $2,500 - $50,000 and may include :

• Scholarships for awardees

• Visibility on printed materials as well as event recognition

• Sponsorship of service members to attend the event

• Subsidies for MCOY recipients’ and families’ travel expenses

• MCOY Ambassador Tour Packages (tours and meals for MCOY recipients and

families)

• MCOY pre-Gala Reception

• Private lunches or corporate presentations from senior Operation Homefront

Leadership

• Annual Report listing

• Recognition in Operation Homefront’s e-newsletters (distribution: 100,000)

MILITARY CHILD OF THE YEAR® AWARD & GALA

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HOLIDAY TOY RECON

Holiday Toy Recon began several years ago to serve junior and mid grade enlisted military families with their holiday needs.

Last year, 9 million toys were donated nationwide and distributed to approximately 20,000 military children around the

country. In most locations the families who participate are families of deployed service members, families of wounded

service members, and other junior and mid grade service members and their families who just need that extra support to get

through the holiday season.

During the holidays, Operation Homefront reaches out to our service members and their families to assist and support their

needs. We rely on the generosity of the local communities during this important time of giving. With your support, we can

reach thousands of children from newborns to the age of 18 across the country.

This year, Operation Homefront will distribute toys to over 21,000 military children thanks to sponsorships from Veterans

United Foundation and Dollar Tree.

Sponsorships are available by event location and nationally. Sponsorships range from $1,000-$25,000 locally per event and

$1,000-$100,000 nationally.

Sponsorships include:

Logo on national program website or respective OH Field Office Website

Promotional Material (flyer or letter) distributed in every backpack

Photos of distribution events

Inclusion in up to two press releases, program Launch and Conclusion

VIP Guest at an Operation Homefront Field Office Event

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HOLIDAY MEALS FOR MILITARY

Operation Homefront presents Holiday Meals for Military. The Holiday Meals for Military

program began Thanksgiving 2009 as a result of a chance encounter in a supermarket in New

York near Fort Drum. A soldier, his wife, and infant had a handful of grocery items they

could not afford, so a Beam Global employee, Ken Ruff, paid the $12 for their groceries.

Outside the store, the service member pulled Ken aside. He thanked him for his generosity

and expressed his embarrassment at his inability to provide a holiday meal for his

family. The man went on to explain that he had just returned home from a long tour of duty

in the Middle East, and that his family had experienced a rough time during his

deployment. This experience inspired Ken to create the Holiday Meals for Military Program.

In a few short weeks, preparations for the first Holiday Meals for Military were made. With

the help of a core team of volunteers and donors, 500 meals were served to military families

in Fort Hood, Texas.

Program Growth:

● 2009 – Distributed 500 Meals - 1 Location

● 2010 – Distributed 1,000 Meals – 3 Locations



In 2013, Holiday Meals for Military will distribute 7,500 meals to military families in 22-

separate locations. Sponsorships are welcomed and range from $1,000 to $100,000 plus.

Sponsorship levels are as follows:

• Patron Sponsor - $1,000; Receives regional recognition

• Bronze Sponsor - $2,500; Receives the above and Name Feature on the banner

• Silver Sponsor - $5,000; Receives the above and a Website Link

• Gold Sponsor - $10,000; Receives the above and Named on Press Releases

• Platinum Sponsor - $25,000; Receives the above and Logo Promotion on the Holiday Meals

for Military t-shirts

• Title Sponsor - $50,000 Receives the above and Title Sponsorship at the site of choice

• Premier Sponsor - $100,000; Receives all of the above and a Social Explosion, Social Media

Campaign.

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Operation Homefront recognizes all men and women who have served our nation by providing them with an “I Served” sticker. Free to veterans, available stickers include Iraq, Afghanistan, Desert Storm, Vietnam, Korea, and World War II. The backs of these stickers are customizable: they can provide a special message to the service members or show recognition of corporate sponsorship.

Sponsorships for the iServed Sticker program range from $5,000- $15,000. Stickers are printed with each new sponsorship to include the sponsors logo on the back of the sticker. Sponsors can reach up to 20,000 individuals with this sponsorship.

I SERVED STICKERS

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Team Operation Homefront is an endurance program in which participants run, walk, bike, swim, or all of the above in

events across the United States to raise awareness and funds for Operation Homefront Villages. Athletes can choose from one

of our premiere events which include the Marine Corps Marathon and 10K, Air Force Marathon and Half Marathon, Army Ten-

Miler, and Fort2Base, or pick their own race. With the assistance of Team OH staff, athletes build personal pledge pages and

raise funds through their own personal networks. Athletes must raise a minimum amount per race to participate.

Athletes receive many benefits to include:

• Guaranteed race registration in the nation’s most sold out races

• Individual training plans created by our amazing team of coaches

• Training and fundraising communications via the web, Facebook, email, phone, newsletter, or web-conference

• Online community of supportive teammates

• Wonderful gift bags during race weekend

• Commemorative race day shirts (sent to train in prior to race day)

• Excitement of meeting up with their teammates at an event weekend

National and local sponsorships are both available for this program. National sponsorships range from $10,000-$25,000 and

include guaranteed race slots, logo placement on the program website, logo placement on all Team OH event materials

(including event shirts), inclusion in press release and media opportunities, material’s placement in runner’s event bags, and

the opportunity to speak at Team OH pre-race dinners.

Local sponsorships range from $1,000 - $10,000 per event. Sponsors may choose the specific event they wish support (either

from the current events or suggested races). Sponsorship includes guaranteed race slots, logo placement on the specific

event’s website, logo placement in/on event materials, inclusion in the event’s press release, media opportunities,

material’s placement in runner’s event bags, and the opportunity to speak at the event’s Team OH pre-race dinner.

TEAM OPERATION HOMEFRONT

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DEMOGRAPHICSASSIGNED STRENGTH OF ACTIVE DUTY FORCES – 1.4 MILLION TOTAL

539,675 38%

326,684 23%

198,415 14%

322,900 22%

41,362 3%

Assigned Strength of Active Duty Forces

Army

Navy

Marine Corps

Air Force

Coast Guard

Service Branch

November 2011

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DEMOGRAPHICSOF MILITARY SERVICE MEMBERS AND THEIR FAMILIES

• 1.4 Million Assigned Active Duty Military

• Gender: 86% of service members are male and 14% are female.

• Marriage: 59% of service members are married

• 93% of military spouses are women, and there are 770,000 current wives of active duty

• Children: 47% of service members have children

• Nationwide, there are 1.2 million children of active duty service members

• The number of American children who have experienced a parent’s deployment is estimated to be close to 2

million – from newborns to teens

• Deployments:

• 59% of service members report having relocated (PCS’d) within the last year; the average service member

relocates his family every 15 months

• 28% reported having been deployed 3 times or more since 9/11; 31% have been deployed twice and 41% have

been deployed once

• 24% reported they have been away from their home for 545 days or more since 9/11; 23% have been away for

366-545 days; 19% for 271-365 days. Of these individuals, 40% said their deployments were longer than

expected.

• 30% of service members report the current level of stress in their personal life is higher than usual, with 12%

reporting stress is much higher than usual

• At any given time, upwards of 190,000 spouses (and their 476,000 children) are left to manage the

household while a loved one serves on active duty. Of those, roughly 10% (or 19,000 spouses with 47,000

children) will seek assistance while a loved one is deployed.

www.operationhomefront.nett

Corporate Giving Opportunities

Partnership Examples

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MAKING AN INVESTMENTBENEFITS TO PARTNERSHIP

Corporate support to Operation Homefront has been instrumental in helping us fulfill our mission to

support the families of our service members and wounded warriors. From workplace giving support to

corporate grants, in-kind giving, event sponsorships, and unrestricted gifts, our corporate donors are

making investments that last.

Whether your company has a comprehensive social responsibility program or is just launching an

employee giving program, Operation Homefront will work with you to deliver on mutually beneficial

goals.

Operation Homefront is a smart investment for your organization, if you are looking to:

• Align with a well-respected 501(c)(3) organization with a broad base of devoted consumers.

• Enhance brand and employee loyalty

• Make an tangible impact on the lives of military families in need

• Leverage your investment

• Demand accountability

• Join a network of respected leaders

• Make an investment that lasts

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Monetary donation to support emergency financial assistance

Host two in-store collection drives for OH each year; Back to School and Holiday

Toy Recon, resulting in the donation of over 12 million items in 2012:

Engaged employees nationwide in taking part in both collection drives

Created special In store messaging and signage to promote collection drive

Used Operation Homefront Logo and Name in promotion of drive

DOLLAR TREE Platinum Level Sponsor

http://www.dollartree.com/home.jsp





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$1,000,000 Donation first year; 4 years of ongoing support to date

Special Menu – 20% of which benefitted Operation Homefront

Facebook and Website Promotions of Operation Homefront

Sponsorship of nationwide events to celebrate military personnel, wounded warriors,

and their families

Hosted luncheon to feed 300 service members in uniform at a Texas installation

Advertisements of support in both print and TV

VIP tickets to Tim McGraw concerts with special backstage passes

Used Operation Homefront Logo and Name in promotion of products

Engaged employees nationwide in Operation Homefront Field Office activities

OUTBACK STEAKHOUSE Platinum Level Sponsor

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Monetary donation – Over 1 Million invested to significantly increase

Operation Homefront’s program to repair, retrofit, renovate, weatherize, and

provide roofing for homes of Wounded Warriors and their families

Gift Card donation – $50,000 to help purchase major appliances for flood

victims at Minot AFB.

On-Line contest - to engage their patrons to undertake spring projects and

load pictures of completed projects on the Home Depot website. Home

Depot make a $100 donation for each project submission up to $25,000.

Partnership selected by the National Housing Conference as the best housing

partnership addressing veterans housing needs as their 2012 Organizations of

the Year

Engaged employees nationwide in Operation Homefront Field Office projects.

HOME DEPOT Platinum Level Sponsor

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2013 Campaign highlights: raised over $650,000 in-store product participation from nationally recognized

brands in-store promotion from May 1 to May 27, 2013: “Saluting

Heroes Together” and OH logo placement on various products

national TV ad campaign during the entire month of May Prominent on-line presence at walmart.com/heroes Facebook and Twitter posts

WALMART Platinum Level Sponsor






http://www.consumerqueen.com/consumerqueenwp/wp-content/uploads/2011/01/Walmart1.png

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Monetary donation

Benefit Concerts with both Kid Rock and Montgomery Gentry

Text-to-give campaign

Signature sponsorship and coordination for Holiday Meals for Military

Joint Advertisements

Engaged their corporate partners in starting and sponsoring the Holiday Meals for

Military Program


In-Kind Donations of food and tickets to benefit concerts

Engaged their corporate partners in sponsoring a program together

Engaged employees nationwide to support OH

JIM BEAM GLOBAL Gold Level Sponsor

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Monetary donation

Beer Car Charity Challenge against Anheuser-Busch

Text-to-give campaign

Designated, customized Miller Lite Donation page on the OH Website

Co Advertisements in Magazines

Creation of a PSA in support of Operation Homefront’s efforts


Engaged employees nationwide in Operation Homefront Field Office activities

Created a fundraising campaign with a $500,000 goal and challenged their consumers to

support Operation Homefront

MILLER LITE Gold Level Sponsor

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Monetary donation – $200,000 to support emergency food assistance

On-Line effort - to increase Facebook presence from 100,000 fans to

200,000 fans in three weeks.

NASCAR Events – Participated in NASCAR events nationwide engaging

Operation Homefront leadership and families of Wounded Warriors

Picnics – Co-hosted picnics in celebration of military families nationwide.

Engaged consumers nationwide in promotion activities including

television ads, billboards, special PSA’s, video stories of families

supported through Operation Homefront.

ECKRICH Gold Level Sponsor

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Created of a unique, one of a kind bag sold to customers for $5 each

Purchasers received a $5 bounce back coupon towards their next

purchase of $25 or more

100% of proceeds from the sale of the bags directly benefit Operation Homefront

STAGE STORES Gold Level Sponsor

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Monetary donation On-pack OH logo placement on various products National TV ad campaign in cooperation with Walmart

during the entire month of May in 2013 Sponsored 2 minute TV segment as part of the FLW

Tournament on NBCSports

KELLOGG’S Gold Level Sponsor

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Monetary donation

Donated one diaper for every box sold through Walmart stores

Premier Sponsor of Baby Shower Events

Used Operation Homefront logo and name in promotion of products

Inclusion in the Every Little Bottom campaign and website

KIMBERLY CLARK Silver Level Sponsor

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Donated 4,000 printers to Operation Homefront

During the Fourth of July and Memorial Day Weekends, Lexmark held a

promotion in all Office Depot locations. For each designated printer sold, one

would be donated to operation Homefront.

During the first weekend alone, Lexmark sold 4,054 printers (> $199) at

$442.8K POS Revenue, 170% UNIT lift over Business as Usual

LEXMARK Silver Level Sponsor

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All of these donors partnered to show their patriotism and support for our military families. Moreover they met corporate goals, including:

Oster - launched a new camo themed electric razor

Gold Canyon – designated a seasonal scent in support OH’s emergency financial aid program

Bruegger's – created a special bagel for their 4th Annual Red, White and Blue Bagel Fundraiser, held over July 4th weekend, to show their continued support for military families in need.

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For more information about corporate giving opportunities please contact:

Viktor Zikas

Senior Director, Corporate Relations

Operation Homefront

51 Monroe Street, Suite 503

Rockville, MD 20850

P: (240) 403-7294

E: [email protected]

Date post:	16-Jun-2018
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