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Corporate Presentation – Feb 2015
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Page 1: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

Corporate Presentation – Feb 2015

Page 2: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

Safe Harbor Statement

2

This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

provisions of the Securities Litigation Reform Act of 1995.

Such statements involve known and unknown risks, uncertainties and other factors that could

cause the actual results of the Company to differ materially from the results expressed or

implied by such statements, including changes from anticipated

levels of sales, future national or regional economic and competitive conditions,

changes in relationships with customers, access to capital, difficulties in developing and

marketing new products, marketing existing products, customer acceptance of existing and new

products, and other factors.

Accordingly, although the Company believes that the expectations reflected in such forward-

looking statements are reasonable, there can be no assurance that such expectations will prove

to be correct. The Company has no obligation to update the forward-looking statements

contained in this presentation.

Page 3: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

Nova LifeStyle: Snapshot

Nova LifeStyle, a U.S. company, is a rapidly growing designer, manufacturer and distributor of branded and third party modern LifeStyle furniture. An industry innovator and niche leader in the U.S. and abroad, Nova is a highly sought after quality OEM manufacturer, with a growing e-commerce presence in the U.S. and China and has become an emerging leader in the China market via e-commerce sales and franchising showroom opportunities.

Nova LifeStyle is the result of a long history between Nova, which was founded in 1993 by Jeffrey Wong (CEO) and Sammy Ho (CFO) in China, and Diamond Sofa, which was founded in 1992 by Tawny Lam (President) in the U.S.

In 1996 the two entities began working together and then merged as Nova Lifestyle becoming public in 2011 via a reverse merger.

Nova’s products are made in the U.S. and Asia and marketed worldwide. Nova’s collections of LifeStyle furniture brands include Diamond Sofa, Colorful World, Giorgio Mobili, Bright Swallow and others. Nova’s products feature urban contemporary styles with comfort and functionality in matching furniture collections and upscale luxury designs appealing to LifeStyle-conscious middle and upper middle-income consumers.

+ NASDAQ: NVFY

+ Stock Price: $2.21 * + Shares Out. 20.79 M

+ Average Vol (3 Months) 67,142 * + Market Cap: 46.57 M *

+ P/E (ttm): 6.50 * + EPS (ttm) 0.39 *

+ Corporate Headquarters: Commerce, CA

•As of Feb 13, 2015

+ Employees: 700+

3

Page 4: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

4

Global Markets: OverviewGeographical distribution of sales (9M 2014)Year over Year sales growth (9M 2014 vs 9 M 2013)

Europe

AsiaGreater demand for furniture in the U.S.:

•Higher disposable income and strong consumer sentiment projected through 2016will help boost demand for furniture in the U.S. (1)

•As home ownership rises, purchases of household goods expected to also rise. (2)

Greater demand for furniture in China:

•43% of consumers like modern style furniture (3)

• GDP per capita projected to increase to over US$10,000 in 2020 from US$4,000 in2010; tier1 city projected to exceed US $20,000 in 2020 (4)

Higher online purchases of furniture with significant growth:

• Up 15% Globally (6)

• 18.5% in the U.S. in 2013 (5)

• Up 60% in China in 2013 (6)

Source:(1): Centre for Industrial Studies "World Furniture Outlook 2013“(3): National Bureau of Statistics of China report dated April 13, 2012 (5): "Spending Pulse (MasterCard Advisors) Retail Report

(2): Centre for Industrial Studies "World Furniture Outlook 2011/2012“(4): Industry Research Report by Hogweed Bay in CICC, November 10, 2009(6): "IBIS World U.S. Furniture Industry Report” http://www.ibisworld.com/industry/default.aspx?indid=1016

N. America revenues as a percentage of

total sales 9M 2014

Sales increase inN. America9M 2014 vs 9 M 2013

North America

63% 44%27%

Sales decrease in Europe

9M 2014 vs 9 M 2013

21%Sales increase in

Asia9M 2014 vs 9 M

2013

12%Europe revenues as a

percentage of total sales 9M 2014

24%Asia revenues as a

percentage of total sales 9M 2014

Page 5: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

Our Brands, Products & Innovations

5

Products:

•Leather upholstered furnishings

•Living room seating, sofas, love seats, recliners, sectionals and accent chairs

•Urban beds and latex sleep mattresses

•Coffee tables and bar stools

•TV stands, display shelving and room dividers

•Diverse bedroom and dining collections

•QwiK office cabinets and storage (USA only)

•Office furniture: desk, credenzas, cabinets, shelving and storage (Europe, UAE & Asia only)

Page 6: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

Sales: US and CanadaDiamond Sofa is a strong respected American brand and innovative distributor and

designer of contemporary LifeStyle furniture products in the U.S. since 1992

Furniture Today's Top 100 U.S. furniture stores posted a 7.8% increase in furniture,

bedding and accessories sales in 2013, growing revenue to a combined $34.1 billion,

up from $31.7 billion the year before

Sales and Distribution

•Wholesale to numerous stores ranked in the top 100 furniture companies in

the U.S. with both storefronts and e-commerce sales venues

•Showrooms: Los Angeles, CA, Las Vegas,

Nevada; & High Point, North Carolina

•Key North American trade shows and conventions

•Canadian distribution through The Brick.

6

Page 7: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

Established Customers and Sales Channels:U.S. and Canada

7

Page 8: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

Sales: China and Other Asia TerritoriesHigher profit margins through direct sales in China

100+ franchisees in China since 2010, with a future goal of 200 locations

Chinese furniture factory orders rose 5% in June with shipments ticking up by 4% according to Furniture Today August 29, 2014

Sales and Distribution

•Profitable and fast-growing franchising model

•Strategic store placement

•Direct design and manufacturing capabilities

•Key international trade shows and conventions

•E-Commerce websites: Tmall and JD.com

•Q4 Launch of Nova LifeStyle e-commerce site

– only dedicated online furniture site in China

8

Page 9: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

Established Customers and Sales Channels:China and other Asia territories

9

Page 10: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

Sales: Europe, U.A.E. and Other TerritoriesProducts compliment consumer preferences for “urban contemporary”, smaller homes and

apartments and trend of loft-style open look

According to Euromonitor International’s Aug 2014 report, e-commerce sales growth has soared by 127% in current value terms over the past five years.

Sales and Distribution

•Strong presence in the European markets

both in stores and on e-commerce websites

•Clients are primarily major retailers

•ODM / OEM capabilities

•Urban contemporary style in high demand

10

Page 11: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

Established Customers and Sales Channels:Europe, U.A.E. and other territories

11

Page 12: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

Marketing Strategy: Overview

• All furniture offerings are supported by sample display showrooms, brochures and online

marketing

• Franchise network in China to increase brand awareness among middle and upper middle- income consumer:

• Participate in trade key exhibitions globally

• Multiple high profile advertising options to promote modern LifeStyle furniture

Nova exhibits at the 2014 Las Vegas Market

12

Page 13: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

Manufacturing Leader:Well recognized manufacturing capabilities and expert sourcing

• Fully owned 1.1 million square foot manufacturing facilities in Dongguan, China

• Annual production capacity of approximately 316,000 units

• Updated production line, which meets IKEA's stringent specifications

• 60,000 square foot warehouse that houses our QuickShip Program

• Over 700 talented, dedicated, and creative staff

• Products and collections are designed to appeal to consumer preferences in specific markets

• Flexible logistics, manufacturing and delivery capabilities

13

Page 14: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

State-of-the-art Production Facilities

Woodworking

Powder Coating

German Schelling Cutting Machines Board Pressing

Upholstery Warehousing and distribution

Board Sizing

UV Automation

14

Page 15: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

Milestones and Key Events - 2014

Jan

Began trading on the NASDAQ

Stock Market

Signed agreement with Ping An Insurance Group, #62 on Forbes Global 2000 list of the

largest companies in the world

Aug

Secured commitment letters from over 100 quality furniture brands to be sold on e-commerce site

Initiated development ofMobile App of e-commerce site

Jul

Attended Summer 2014 Las Vegas Market

Trade Show

Established partnership to open new franchise stores in China with Ablejoy,

one of China's largest franchise operators

Fulfilled initial purchase order with IKEA China

Sep

Attended China International Furniture

Expo Trade Show

Added to the Russell MicroCap®

Index

Jun

Attended Las Vegas Market Trade Show

Apr

Attended High Point Trade

Show

Signed continuous supply agreement with Home Centre in U.A.E.

Mar

Attended Dongguan 2014

Trade Show

Began development of e- commerce site aimed at the

China market

Oct

Attended High Point Trade

Show

Attended LD Micro Investor

Conference

Dec

Raised $8.95m in a registered direct

placement

15

Page 16: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

Growth InitiativesNear-term and long-term initiatives for 2015-2016

16

• Continue to Expand Partnerships and Increase Sales Contracts

• Continue to Create Innovative Designs

• Increase Sales of our Higher-Margin Branded Products

• Leverage e-commerce platform currently in development

• Grow sales of high-margin “Made in U.S.A.” furnishings and latex mattress in China

• Grow sales of modern and stylish upholstered beds with American fabric

• Expand Global Distribution

• Further penetration of “Top 100” furniture stores in the US

• Increasing e-commerce sales with Diamond Sofa brand in China and the US

• Increasing direct sales of NOVA branded furniture via 200 franchises strategy, and incremental e-

commerce sales in Asia

• Launch Dedicated e-commerce Platform to Target the China

Market

• Continue Growth through Mergers and Acquisitions

Page 17: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

17

Investment Highlights

Financial Strength: Strong balance sheet and consistent track record of profitable growth

2013 Revenue CAGR of 40%

Cash on hand - $1.9 million as of end of Q3 2014

Accounts Receivables, Net - $37.7 million as of end of Q3 2014

Established Distribution Channels: Direct access to the growing middle class in China

through proven franchising model

Product Variety and Design Innovation: More SKUs under NOVA brands covering

all aspects of household furniture needs compared to competitors that offer single furniture lines and execution strategies to fit each market and region

Fully Integrated design-to-production business model: Customizable, fast

and flexible OEM capabilities

Strong Manufacturing Capability: Reputable manufacturing expertise

Stable and growing customer base: Strong and growing relationships with established

and continually expanding the customer base globally

Page 18: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

Financial SnapshotQuarterly Trends

302520151050

Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jun-14 Sep-14

Revenue

$mm

0Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jun-14 Sep-14

1

2

3

4

Operating Income

Net Income

18

$mm

• 2014 Revenue and Income growth is a result of recent investment in

sales and marketing initiatives

Page 19: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

Financial SnapshotAnnual Trends

$-

$205.00%

$10

$30

$5015.00%

$40

$60

25.00%

$70

$80

$90

2011 2012 2013 9M 2014

$mm

0.00%

10.00%

20.00%

30.00%

2011 2012 2013 9M 2014

%

19

Page 20: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

Financial SnapshotAnnual Trends

$-

$1.0

$2.0

$3.0

12.0%$5.0

10.0%

$4.08.0%

$6.0

$7.0

$8.0

2011 2012 2013 9M 2014

% $mm

0.0%

20

2.0%

4.0%

6.0%

14.0%

16.0%

18.0%

2011 2012 2013 9M 2014

Page 21: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

Seasoned Global Management Team

Tawny Lam - President, Chairperson of the Board of Directors

• Joined in 2011

• CEO and co-founder in 1992 of Diamond Sofa in Commerce, California

• Extensive experience in U.S. furniture product marketing

• Bachelor of Science in Business and Finance from California State University, Los Angeles

Mark Chapman - VP, Marketing

•Sales Manager of Diamond Sofa since 2004

•20 years of experience in the furniture industry

•Previously Director of Purchasing for ACE TV Rentals, Central Rents and Day Page

•Graduated from Augustan College with a Bachelor of Science Degree in Business Administration Management and Marketing

Chris Steadman - Director of Internet Sales

•Responsible for all internet sales related transactions at Diamond Sofa, with more than 20 years of sales experience

•Prior positions include sales positions at Chico, USA, Zapf Creation and QVC

•13 years of experience at QVC: in areas of Crafts and Leisure, Cooking and Dining, Home Improvement, Home Accents and Furnishing, Sports and Fitness

•Bachelor’s degree from Temple University

Jeffrey Wong – CEO, Co-Founder

•22 years of experience in the furniture industry

•Vice-Chairman, Dongguan Furniture Association

•Director, the International Furniture and Decoration (Hong Kong) Association

•Graduated from Hong Kong Victoria Technical College

Sammy Ho - CFO, Co-Founder and Director

•19 years of experience in the furniture industry

•Bachelor's degree from St. Mary's University

•MBA from The Chinese University of Hong Kong in 1990

Michael Barton - California Sales Director

•30 years experience in furniture design, owned lighting design and manufacturer- Pacific Coast Designs from 1982 to 1991

•Sales team management for Good Companies Inc. from 1984 to 2006

21

Page 22: Corporate Presentation – Feb 2015. Safe Harbor Statement 2 This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"

Contacts

NASDAQ: NVFY

Corporate Headquarters

6565 E. Washington Blvd.

Commerce, CA 90040 USA

Tel: (323) 888-9999

www.novalifestyle.com

IR Contact:

KCSA Strategic Communications

Julie Silber

Tel: (310) 766-9760

Email: [email protected] 22


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