Corporate Presentation – Feb 2015
Safe Harbor Statement
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This presentation contains "forward-looking statements" within the meaning of the "safe-harbor"
provisions of the Securities Litigation Reform Act of 1995.
Such statements involve known and unknown risks, uncertainties and other factors that could
cause the actual results of the Company to differ materially from the results expressed or
implied by such statements, including changes from anticipated
levels of sales, future national or regional economic and competitive conditions,
changes in relationships with customers, access to capital, difficulties in developing and
marketing new products, marketing existing products, customer acceptance of existing and new
products, and other factors.
Accordingly, although the Company believes that the expectations reflected in such forward-
looking statements are reasonable, there can be no assurance that such expectations will prove
to be correct. The Company has no obligation to update the forward-looking statements
contained in this presentation.
Nova LifeStyle: Snapshot
Nova LifeStyle, a U.S. company, is a rapidly growing designer, manufacturer and distributor of branded and third party modern LifeStyle furniture. An industry innovator and niche leader in the U.S. and abroad, Nova is a highly sought after quality OEM manufacturer, with a growing e-commerce presence in the U.S. and China and has become an emerging leader in the China market via e-commerce sales and franchising showroom opportunities.
Nova LifeStyle is the result of a long history between Nova, which was founded in 1993 by Jeffrey Wong (CEO) and Sammy Ho (CFO) in China, and Diamond Sofa, which was founded in 1992 by Tawny Lam (President) in the U.S.
In 1996 the two entities began working together and then merged as Nova Lifestyle becoming public in 2011 via a reverse merger.
Nova’s products are made in the U.S. and Asia and marketed worldwide. Nova’s collections of LifeStyle furniture brands include Diamond Sofa, Colorful World, Giorgio Mobili, Bright Swallow and others. Nova’s products feature urban contemporary styles with comfort and functionality in matching furniture collections and upscale luxury designs appealing to LifeStyle-conscious middle and upper middle-income consumers.
+ NASDAQ: NVFY
+ Stock Price: $2.21 * + Shares Out. 20.79 M
+ Average Vol (3 Months) 67,142 * + Market Cap: 46.57 M *
+ P/E (ttm): 6.50 * + EPS (ttm) 0.39 *
+ Corporate Headquarters: Commerce, CA
•As of Feb 13, 2015
+ Employees: 700+
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Global Markets: OverviewGeographical distribution of sales (9M 2014)Year over Year sales growth (9M 2014 vs 9 M 2013)
Europe
AsiaGreater demand for furniture in the U.S.:
•Higher disposable income and strong consumer sentiment projected through 2016will help boost demand for furniture in the U.S. (1)
•As home ownership rises, purchases of household goods expected to also rise. (2)
Greater demand for furniture in China:
•43% of consumers like modern style furniture (3)
• GDP per capita projected to increase to over US$10,000 in 2020 from US$4,000 in2010; tier1 city projected to exceed US $20,000 in 2020 (4)
Higher online purchases of furniture with significant growth:
• Up 15% Globally (6)
• 18.5% in the U.S. in 2013 (5)
• Up 60% in China in 2013 (6)
Source:(1): Centre for Industrial Studies "World Furniture Outlook 2013“(3): National Bureau of Statistics of China report dated April 13, 2012 (5): "Spending Pulse (MasterCard Advisors) Retail Report
(2): Centre for Industrial Studies "World Furniture Outlook 2011/2012“(4): Industry Research Report by Hogweed Bay in CICC, November 10, 2009(6): "IBIS World U.S. Furniture Industry Report” http://www.ibisworld.com/industry/default.aspx?indid=1016
N. America revenues as a percentage of
total sales 9M 2014
Sales increase inN. America9M 2014 vs 9 M 2013
North America
63% 44%27%
Sales decrease in Europe
9M 2014 vs 9 M 2013
21%Sales increase in
Asia9M 2014 vs 9 M
2013
12%Europe revenues as a
percentage of total sales 9M 2014
24%Asia revenues as a
percentage of total sales 9M 2014
Our Brands, Products & Innovations
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Products:
•Leather upholstered furnishings
•Living room seating, sofas, love seats, recliners, sectionals and accent chairs
•Urban beds and latex sleep mattresses
•Coffee tables and bar stools
•TV stands, display shelving and room dividers
•Diverse bedroom and dining collections
•QwiK office cabinets and storage (USA only)
•Office furniture: desk, credenzas, cabinets, shelving and storage (Europe, UAE & Asia only)
Sales: US and CanadaDiamond Sofa is a strong respected American brand and innovative distributor and
designer of contemporary LifeStyle furniture products in the U.S. since 1992
Furniture Today's Top 100 U.S. furniture stores posted a 7.8% increase in furniture,
bedding and accessories sales in 2013, growing revenue to a combined $34.1 billion,
up from $31.7 billion the year before
Sales and Distribution
•Wholesale to numerous stores ranked in the top 100 furniture companies in
the U.S. with both storefronts and e-commerce sales venues
•Showrooms: Los Angeles, CA, Las Vegas,
Nevada; & High Point, North Carolina
•Key North American trade shows and conventions
•Canadian distribution through The Brick.
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Established Customers and Sales Channels:U.S. and Canada
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Sales: China and Other Asia TerritoriesHigher profit margins through direct sales in China
100+ franchisees in China since 2010, with a future goal of 200 locations
Chinese furniture factory orders rose 5% in June with shipments ticking up by 4% according to Furniture Today August 29, 2014
Sales and Distribution
•Profitable and fast-growing franchising model
•Strategic store placement
•Direct design and manufacturing capabilities
•Key international trade shows and conventions
•E-Commerce websites: Tmall and JD.com
•Q4 Launch of Nova LifeStyle e-commerce site
– only dedicated online furniture site in China
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Established Customers and Sales Channels:China and other Asia territories
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Sales: Europe, U.A.E. and Other TerritoriesProducts compliment consumer preferences for “urban contemporary”, smaller homes and
apartments and trend of loft-style open look
According to Euromonitor International’s Aug 2014 report, e-commerce sales growth has soared by 127% in current value terms over the past five years.
Sales and Distribution
•Strong presence in the European markets
both in stores and on e-commerce websites
•Clients are primarily major retailers
•ODM / OEM capabilities
•Urban contemporary style in high demand
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Established Customers and Sales Channels:Europe, U.A.E. and other territories
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Marketing Strategy: Overview
• All furniture offerings are supported by sample display showrooms, brochures and online
marketing
• Franchise network in China to increase brand awareness among middle and upper middle- income consumer:
• Participate in trade key exhibitions globally
• Multiple high profile advertising options to promote modern LifeStyle furniture
Nova exhibits at the 2014 Las Vegas Market
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Manufacturing Leader:Well recognized manufacturing capabilities and expert sourcing
• Fully owned 1.1 million square foot manufacturing facilities in Dongguan, China
• Annual production capacity of approximately 316,000 units
• Updated production line, which meets IKEA's stringent specifications
• 60,000 square foot warehouse that houses our QuickShip Program
• Over 700 talented, dedicated, and creative staff
• Products and collections are designed to appeal to consumer preferences in specific markets
• Flexible logistics, manufacturing and delivery capabilities
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State-of-the-art Production Facilities
Woodworking
Powder Coating
German Schelling Cutting Machines Board Pressing
Upholstery Warehousing and distribution
Board Sizing
UV Automation
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Milestones and Key Events - 2014
Jan
Began trading on the NASDAQ
Stock Market
Signed agreement with Ping An Insurance Group, #62 on Forbes Global 2000 list of the
largest companies in the world
Aug
Secured commitment letters from over 100 quality furniture brands to be sold on e-commerce site
Initiated development ofMobile App of e-commerce site
Jul
Attended Summer 2014 Las Vegas Market
Trade Show
Established partnership to open new franchise stores in China with Ablejoy,
one of China's largest franchise operators
Fulfilled initial purchase order with IKEA China
Sep
Attended China International Furniture
Expo Trade Show
Added to the Russell MicroCap®
Index
Jun
Attended Las Vegas Market Trade Show
Apr
Attended High Point Trade
Show
Signed continuous supply agreement with Home Centre in U.A.E.
Mar
Attended Dongguan 2014
Trade Show
Began development of e- commerce site aimed at the
China market
Oct
Attended High Point Trade
Show
Attended LD Micro Investor
Conference
Dec
Raised $8.95m in a registered direct
placement
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Growth InitiativesNear-term and long-term initiatives for 2015-2016
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• Continue to Expand Partnerships and Increase Sales Contracts
• Continue to Create Innovative Designs
• Increase Sales of our Higher-Margin Branded Products
• Leverage e-commerce platform currently in development
• Grow sales of high-margin “Made in U.S.A.” furnishings and latex mattress in China
• Grow sales of modern and stylish upholstered beds with American fabric
• Expand Global Distribution
• Further penetration of “Top 100” furniture stores in the US
• Increasing e-commerce sales with Diamond Sofa brand in China and the US
• Increasing direct sales of NOVA branded furniture via 200 franchises strategy, and incremental e-
commerce sales in Asia
• Launch Dedicated e-commerce Platform to Target the China
Market
• Continue Growth through Mergers and Acquisitions
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Investment Highlights
Financial Strength: Strong balance sheet and consistent track record of profitable growth
2013 Revenue CAGR of 40%
Cash on hand - $1.9 million as of end of Q3 2014
Accounts Receivables, Net - $37.7 million as of end of Q3 2014
Established Distribution Channels: Direct access to the growing middle class in China
through proven franchising model
Product Variety and Design Innovation: More SKUs under NOVA brands covering
all aspects of household furniture needs compared to competitors that offer single furniture lines and execution strategies to fit each market and region
Fully Integrated design-to-production business model: Customizable, fast
and flexible OEM capabilities
Strong Manufacturing Capability: Reputable manufacturing expertise
Stable and growing customer base: Strong and growing relationships with established
and continually expanding the customer base globally
Financial SnapshotQuarterly Trends
302520151050
Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jun-14 Sep-14
Revenue
$mm
0Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jun-14 Sep-14
1
2
3
4
Operating Income
Net Income
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$mm
• 2014 Revenue and Income growth is a result of recent investment in
sales and marketing initiatives
Financial SnapshotAnnual Trends
$-
$205.00%
$10
$30
$5015.00%
$40
$60
25.00%
$70
$80
$90
2011 2012 2013 9M 2014
$mm
0.00%
10.00%
20.00%
30.00%
2011 2012 2013 9M 2014
%
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Financial SnapshotAnnual Trends
$-
$1.0
$2.0
$3.0
12.0%$5.0
10.0%
$4.08.0%
$6.0
$7.0
$8.0
2011 2012 2013 9M 2014
% $mm
0.0%
20
2.0%
4.0%
6.0%
14.0%
16.0%
18.0%
2011 2012 2013 9M 2014
Seasoned Global Management Team
Tawny Lam - President, Chairperson of the Board of Directors
• Joined in 2011
• CEO and co-founder in 1992 of Diamond Sofa in Commerce, California
• Extensive experience in U.S. furniture product marketing
• Bachelor of Science in Business and Finance from California State University, Los Angeles
Mark Chapman - VP, Marketing
•Sales Manager of Diamond Sofa since 2004
•20 years of experience in the furniture industry
•Previously Director of Purchasing for ACE TV Rentals, Central Rents and Day Page
•Graduated from Augustan College with a Bachelor of Science Degree in Business Administration Management and Marketing
Chris Steadman - Director of Internet Sales
•Responsible for all internet sales related transactions at Diamond Sofa, with more than 20 years of sales experience
•Prior positions include sales positions at Chico, USA, Zapf Creation and QVC
•13 years of experience at QVC: in areas of Crafts and Leisure, Cooking and Dining, Home Improvement, Home Accents and Furnishing, Sports and Fitness
•Bachelor’s degree from Temple University
Jeffrey Wong – CEO, Co-Founder
•22 years of experience in the furniture industry
•Vice-Chairman, Dongguan Furniture Association
•Director, the International Furniture and Decoration (Hong Kong) Association
•Graduated from Hong Kong Victoria Technical College
Sammy Ho - CFO, Co-Founder and Director
•19 years of experience in the furniture industry
•Bachelor's degree from St. Mary's University
•MBA from The Chinese University of Hong Kong in 1990
Michael Barton - California Sales Director
•30 years experience in furniture design, owned lighting design and manufacturer- Pacific Coast Designs from 1982 to 1991
•Sales team management for Good Companies Inc. from 1984 to 2006
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Contacts
NASDAQ: NVFY
Corporate Headquarters
6565 E. Washington Blvd.
Commerce, CA 90040 USA
Tel: (323) 888-9999
www.novalifestyle.com
IR Contact:
KCSA Strategic Communications
Julie Silber
Tel: (310) 766-9760
Email: [email protected] 22