Corporate presentation research & quality consulting

© 2012

Research & Quality Consulting

Marketing solutions for better decisions

About us

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Research & Quality Consulting is a consulting company specialized in markets and targets

knowledge, Customer Relationship Management and operational marketing.

Since 2009, Research & Quality Consulting has developed expertise and solutions around the

following businesses:

Market Research

Operational Marketing

Customer Relationship Management

Document Electronic Management

Marketing training

Research & Quality Consulting is a subsidiary of H&S Holding, an investment company operating in

distribution, consulting, media & communication and insurance brokerage.

Research & Quality Consulting aims to provide a real added value to its clients-partners, both

strategically and operationally sides.

Our mission

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1- Support our partners in strategic decision-making

2- Propose effective and customized solutions

3- Insure a high level quality of execution

Our solutions

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According to your business problematics, Research & Quality Consulting offers you a range of

customized solutions.

Market Research Quality©

Call Quality©

Direct Quality©

Training Quality©

e-Quality©

Our activities

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Market Research

Quality©

Call Quality©

CRM Solutions Direct Quality© E-Quality©

Focus groups

Deep individual

interviews

Field surveys

Phone surveys

Online surveys

Qualitative content

analysis

Processing and

statistical analysis

Field back checks

Outgoing & incoming

calls

Complaints

management

Telesales

Backoffice phone

solutions

In store animation

Urban et rural

animation

Sampling

Digital archiving

documents

Classification by

theme, regions, dates

and other criteria

Permanent follow-up

through KPI’s defined

previously

Remote access to

digital files (secured

extranet).

Training Quality©

Basic marketing

Customer loyalty

management

Market research

Marketing 2.0

Customer relationship

management

Sales and

négociation

techniques

Our values

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Relevancy: because we are determined to achieving your goals and improving your profitability, we are

comitted to provide advice to your added value for your various problematics

Quality: our internal processes have been defined in order to provide you high level quality services

Rigor: our teams is comitted to follow the operating procedures defined, by being fully involved in all

phases of the execution

Confidentiality: we also make sure that your project will be managed with a high degree of

confidentiality.

Karim ABDELMOUMNI

Directeur Général

Our organization

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General management

Project Manager


Project Manager

Call Quality©

Project Manager

e-Quality©

Project Manager

Direct Quality©

Project Manager

Training Quality ©

Solutions


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Market Research Quality© solutions

Our Market Research Quality© solutions meet your different needs in term of market research

Market and target

Knowledge

Product development

Image and communication

Satisfaction

Distribution

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Market and target Knowledge


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Your business issues:

What is my market size?

How is it made up ?

What is my market potential?

What are its prospects of development?

What is the profile of my target?

Market Knowledge

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Market and target Knowledge1

Solutions Methods

A quantitative methodology that allows you

to determine:

The penetration rate of your products/services

category with your target

Market share by manufacturers, brands and

references

Market size in value and volume


Target Knowledge

A quantitative methodology that allows you

to determine the profile, preferences and

willingness of :

Your customers

Customers of the competition

Potential and non potential customers

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Product development :


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How to succeed in the launching of a new product?

What is the reaction of your target toward your new product?

How to re launch your products?

What is the best mix marketing combination for your products?

What is the target of your product?

We suggest you a three-step global solution, adjustable according to your problem :

Explore Create Post-evaluate

Create:

Concept testing

Product testing

Packaging testing

Price testing

Post-evaluate :

Evaluate the purchasing frequency after the

launching of the product

Evaluate of the degree of recommendation

Explore:

Usages and attitudes to understand consumer

insights

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Product development2

Solutions Methods

Focus groups

In-depth individual interviews

Face to face questionnaires

Shopper research

Concept testing: focus groups

Product testing: focus groups

Packaging testing: focus groups

Price testing: focus groups and/or face to face

questionnaires

Face to face questionnaires


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Image and Communication3


What will be the impact of your new advertising campain (TV ads, display, POS communication tools,

web sites…)?

Who knows your brand/product?

What is your brand’s affinity degree with your target?

What does your brand represent in terms of identity, value and territory?

We suggest you a range of solutions that meet your needs :

Pre and post test ads, through 6 key steps: undertanding, preference, credibility, coherence, relevance

and impact.

Trackers, in order to assess the impact of your advertising compaigns through a certain period

Brand equity research


Trackers

Pre testing et post testing advertising

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Solutions Methods

Qualitative, through 6 step evaluation :

1-Understanding,

2- Preference,

3- Credibility,

4- Coherence,

5- Relevance,

6- Impact .

Essentially quantitative, through the following

approach:

1- Notoriety measurement

2- Appreciation

3- Behavior impact


Brand equity

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Solutions Methods

A two-stage approach:

1- Qualitative stage to explore the image

territory and to determine the most important

attributes

2- Quantitative stage to measure the image

attributes


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Satisfaction4

Your Business Issues:

How your customers are satisfied?

How to improve your customer satisfaction and commitment?

Our methodology allow you to:

Measure customer satisfaction based on various criteria

Prioritize these criteria according to their importance

Define an action plan


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Retail5

Your business issues

How is the relationship between your salesforce and your channel (traditional, modern trade, HoReCa), in

terms of image, logitsics performance, products quality and margins ?

We offer you our data collection tools and an experienced network for this type of

studies:

Surveys via PDA allowing an online synchronization of the data collected

A strong relationship with traditional and modern network’s outlets


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Our infrastructure

Qualitative research

A meeting room equiped with an audio visual equipment,

A comfortable viewing room to attend the focus group meetings

Ability to follow focus group meetings though an IP camera.

Quantitative research

Statistical processing softwares for data collection (Sphinx), process and analysis (SPSS…)

For our quantitative research with retailers and according to the need of the research, our

investigators can be equipped with Handhelds that allow online synchronisation.


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Qual Room (meeting room) IP camera and secure https connexion witha unique password for each project

Two-way mirror (view of the meeting room)

Two-way mirror (view of the viewingroom)


Our infrastructure

Solutions

e-Quality©

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e-Quality© solutions

It’s within this context that Research & Quality developped e-Quality: the solution for

the Electronic Document Management of YOUR Documents.

Nawadays, the Electronic Document Management (EDM) represent on a double challenge for

organizations, regardless of their size:

An economic challenge: EDM can improve the profitability in the range of 3 to 5% of the turnover

(source: GED et Gestion de Contenu: Marché et tendances en 2009- 2010)

A collaborative challenge: EDM allows to exchange documents between co-workers on digital form.

EDM is a specific business. One way to benefit from it is to outsource this type of tasks to experts.

We are all concerned by the Electronic Document Management

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Acquisition of documents

• Scanners allow the acquisition of A4 size documents.

• Processing capacityup to 800 documents/day

• Task ensured by a scanning operator

Indexation of documents

• Indexation by type (formal description of the document) or by concept (content of the document) to easier searching

Documents storage

• Back up and servers are used to store scanning data

Dissemination of documents

• A secured extranet access with a password enablesyou to consultscanned documents

An efficient worklow appropriate to your projects needs allows to manage different tasks related to

the Electronic Management of your Documents

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A good upstream and downstream performance of your projects, through an end-to-end controlled

process

Evaluation of the partner’s

needs

Technical and financialproposal

Implementation Execution Finalization

Defining the sources

Understanding the

project’s purpose (how

will you use the

provided electronic

documents?)

Draftting of the

specifications

Commitment on the

quality of the service

and deadlines

Customer approval

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Delivery of supports

Control of the

delivered supports

Invoicing

Defining the

operationnal process

Workflow

implementation

Teams constitution

and tasks assignment

Execution of pre and

post scanning tasks:

acquisition, indexation,

stockage and

dissemination

Quality control

2 3 4 5

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e-Quality© solutions, it’s also a formal commitment on behalf of Research & Quality

Confidentiality

A total confidentiality ensured through all the phases of the project

Signature of NDA’s before starting the project

Signature of confidentiality contracts by the co workers

QualityResearch & Quality Consulting commits to provide quality services by ensuring

a quality control at all levels during the execution of e-Quality projects.

Security

Research & Quality garantee:

Safety of its local network for a better data security

Safety of its premises for a better security of documents entrusted to us

Solutions

Direct Quality©

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Direct Quality© solutions

Four your needs in operational marketing , Research & Quality offers you Direct Quality©

solutions

Door to doorsales

promotion, road shows,

sampling…

In store advertising,

merchandising…

e-mailing, couponing, specific

actions throughsocial networks…

Telemarketing

Corporateevents

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Direct Quality© solutions

The success of Direct Quality© solutions is handled by both human and material ressources.

Skilled and experienced managers

Successful experience in advertising or in operational marketing agencies

A dedicated team of supervisors ans promoters

Our promoters and supervisors are experienced in sales promotion activities in supermarkets, urban and

rural areas, among different types of projects : door to door, road shows, sampling…

Warehouses for the storage of merchandising equipment and trade marketing actions required for

field animations

18 warehouses accross the country

Technology solutions for telemarketing or web marketing

Dedicated Call Center (Cf. Call Quality© Solutions )

E-mailing solutions

Social networks solutions

Solutions

Call Quality©

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Call Quality© solutions

Research & Quality Consulting Call Quality© solutions have been developed to answer to your

CRM needs.

Phone surveys

TelesalesComplaints and

customer processmanagement

Business cases and references

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Business sector Problematic Target Type of research

Tobacco Behavior of tobacconists

Segmentation of tobacconists

Estimation of volume and

market shares of different brands

Tobacconists

(14 000)

Face to face quantitative

research

Health

Drugstores quantification Moroccan drugstores

(around 8 000)

Quantitative

Phone research

Doctors and pharmacists

behavior with regard to generic

medicines

Doctors and pharmacists

(200)

Face to face quantitative

research

Data entry and statistical

processing of medical reports

Patients suffering from a

pathology

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Government Behavior and expectations of the

middle class in Morocco

SPC C and D

(1200 questionnaires; 10

focus groups)

Qualitative, followed by

a quantitative study

Furniture trade Evaluation of the advertising

strategy of a manufacturer of

furnitures

SEC BC+

(8 focus groups)

Qualitative (focus

groups)

Market research business cases

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Business sector Problematic Target Type of research

FMCG

Pre test of a new sauce on the

market

Quantification of the

appreciation of this product by

the target and the distribution

network

SEC B and C

Traditional distribution

network

Supermarkets

Wholesalers

Qualitative

Quantitative

Blind Test of a spring water

Study of market potentiel of

spring water

SEC B and C

Traditional distribution

network

Supermarkets

Wholesalers

Qualitative

Quantitative

Study of market potential for a

brand of tissues

SEC B and C Quantitative

Dermo cosmetology Potential study of a french

dermo cosmetic range of

products

SEC AC+

Drugstores

Para pharmacies

Quantitative

Telecommunications and High

Tech

Customer behavior toward 3G

Internet offers

Internet users

SEC BCD

Qualitative

Customer behavior toward

Internet contents

Smartphone users Qualitative

Evaluation of the potential for a

smartphone application

SEC ABC+ Quantitative

Brand awareness and

perception and for a brand of

printers

SEC ABC+ Quantitative

Our projects – Market research

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Activity Purpose of the assignment

Electronic Documents

Management

Scanning and archiving of 12.000 supply contracts – mass consumption sector

CRM

Telesales

Order taking

Complaints management

Phone surveys

Direct Marketing In store animations

Commercial coaching

Change management for a compagny originally specialized in parcel services

and transport to a distibutor of mass consumption products

Setting up of a business plan giving details on the cost of such a change of

activity

Sales force recruitment

Training

Training in strategic marketing for different profiles:

Civil engineers

Sales force - mass consumption sector

Business cases – other activities

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Our references

DISTRIBUTION ET LOGISTIQUEDISTRIBUTION ET LOGISTIQUE

Contact

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Feel free to contact us

Mail: [email protected]

Adress: angle rue Socrate et rue Abou Taour, 5ème

étage, appartement 13, 20370 Casablanca

Mobile: +212 6 64 00 18 12

Phone: +212 5 22 23 06 43

Web site: www.researchandquality.com

http://www.facebook.com/pages/researchandquality

@researchquality

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