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Corporate UpdateJune 2013
PT Media Nusantara Citra Tbk.
Listed and traded on the Indonesia Stock ExchangeSTOCK CODE: MNCN
www.mncgroup.com
2
Disclaimer
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The information and opinions contained in this presentation are intended solely for your personal reference and are strictly confidential. The information and opinions contained in this presentation have not been independently verified, and no representation or warranty, expressed or implied, is made as to, and no reliance should be placed on the fairness, accuracy, completeness or correctness of, the information or opinions contained herein. It is not the intention to provide, and you may not rely on this presentation as providing, a complete or comprehensive analysis of the condition (financial or other), earnings, business affairs, business prospects, properties or results of operations of the company or its subsidiaries. The information and opinions contained in this presentation are provided as at the date of this presentation and are subject to change without notice. Neither the company (including any of its affiliates, advisors and representatives) nor the underwriters (including any of their respective affiliates, advisors or representatives) shall have any responsibility or liability whatsoever (in negligence or otherwise) for the accuracy or completeness of, or any errors or omissions in, any information or opinions contained herein nor for any loss howsoever arising from any use of this presentation.
In addition, the information contained in this presentation contains projections and forward-looking statements that reflect the company's current views with respect to future events and financial performance. These views are based on a number of estimates and current assumptions which are subject to business, economic and competitive uncertainties and contingencies as well as various risks and these may change over time and in many cases are outside the control of the company and its directors. No assurance can be given that future events will occur, that projections will be achieved, or that the company's assumptions are correct. Actual results may differ materially from those forecast and projected.
This presentation is not and does not constitute or form part of any offer, invitation or recommendation to purchase or subscribe for any securities and no part of it shall form the basis of or be relied upon in connection with any contract, commitment or investment decision in relation thereto. This presentation may not be used or relied upon by any other party, or for any other purpose, and may not be reproduced, disseminated or quoted without the prior written consent of the company.
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Section 1
Section 2
Section 3
Table of Content
Indonesia’s Media Industry Update
MNC Update
Financial Update MNC
www.mncgroup.com
Section1 Indonesia’s Media Industry Update
www.mncgroup.com
Macro drivers support industry growth
5
Millions
Population (2012)Population (2012)
Source: MPA 2011
A Young Population : 80% - Below 50yrA Young Population : 80% - Below 50yr
Source: Indonesia Bureau of Statistics 2012
Completed Education LevelCompleted Education Level
29%
26%
29%
13%
3%
0-14 15-29 30-49 50-69 70+
Source: Nielsen Media ResearchSource: Indonesia Bureau of Statistics 2012
Monthly Household Expenditure (Rp1,000)Monthly Household Expenditure (Rp1,000)
A large & young population
200mn people below age of 50
A rising middle class
Strong economic growth driven
by domestic consumption
36mn TV household
Only 4% of population has
university degrees
Indonesians prefer to watch TV
than to read, watching 5 hours
of TV per day.
What are the macro drivers?What are the macro drivers?
A1 35006% A2
2501-35009%
B 1751-250020%
C1 1251-175026%
C2 901-125021%
D 601-90013%
E <6005%
University 4% Academy 3%
Senior High29%
Junior High19%
Elementary23%
NA22%
China
India
Indo
nesia
Phillip
ines
Thaila
nd
Mala
ysia
Austra
lia
Singap
ore
1,361 1,223
244 95 69 29 23 5
6
Asia Pacific Net Adspend (2011 – 2013F)Asia Pacific Net Adspend (2011 – 2013F)
Source: Media Partners Asia 2012
In USD billion
Asia Pacific Net Adspend Growth (2011-2013F)Asia Pacific Net Adspend Growth (2011-2013F)
2011 2013F
Japa
n
China
Austra
lia
Korea
India
Indo
nesia
Thaila
nd HK
Taiwan
Philipp
ines
Mala
ysia
Singap
ore
Vietna
m
33.3
28.0
10.6
7.3
6.1
1.8 1.8
1.71.7
1.2 1.1 1.00.7
33.833.9
11.0
8.17.3
2.32.1
1.81.6
1.4 1.2 1.0 0.8
2011 2013F
Media Partners Asia forecasts net ad spend growth of 15.8% in 2013
Growth is among the highest in the region
Indonesia’s ad spend is growing from a small base; we expect growth to be sustainable
Indonesia’s ad spend growth highest in region
7
Indonesia Thailand Philippines
$6,000
$10,000
$12,000
Net Adspend as a Percentage of GDP (2011)Net Adspend as a Percentage of GDP (2011)
Source: Media Partners Asia 2012
In USD/spot
NZ
Australi
a HKKorea
Japan PHP
Vietnam
Malaysi
aChina
Singa
poreIndia
Taiw
an
Thail
and
Indonesia
0.9%
0.7%0.7%
0.6%0.6% 0.5%
0.5%
0.4% 0.4%0.3% 0.3% 0.3% 0.3%
0.2%
Price of 30 seconds prime time spot in the regionPrice of 30 seconds prime time spot in the region
Net adspend as % of GDP is the lowest in the region indicating solid growth potential
The price for a 30 seconds prime time spot is cheap compare to other ASEAN countries
Well Positioned in a Conducive Growth Environment
43%
21%
24%
10%2%
MNC Group
EMTEK
Trans Corp
Visi Media
Other
8
Demand (More brands advertising on TV)Demand (More brands advertising on TV)
Prime time advertising slots are limited; strong demand for advertising
Local brands have been aggressive in advertising to compete with multi national companies
We expect automotive and financial companies to increase TV advertising budget
Source: Nielsen Prime time all demographic May 2013
Limited supply: Only 10 FTA TV stationsLimited supply: Only 10 FTA TV stations
Industry Dynamics
Korea Japan Singapore Hong Kong Malaysia Australia China Thailand Taiwan Vietnam Philippines India Indonesia
100% 100% 100% 99% 98% 97% 94% 93% 91%84%
76%
61%56%
100% 100% 100% 100% 100% 98% 95% 94% 92%84%
78%
62% 59%
2010F
2014F
9Source: Media Partners Asia 2010 Source: Media Partners Asia 2010
Asia Pacific TV Penetration of Total Households (2010F-2014F)Asia Pacific TV Penetration of Total Households (2010F-2014F)
2010F 2011F 2012F 2013F 2014F
5.7
5.8
5.9
6.0 6.0
2010F 2011F 2012F 2013F 2014F
18.0%20.5%
23.7%27.1%
30.2%
Low Penetration Rates in Key Segments
Millions
Internet Household Penetration in IndonesiaInternet Household Penetration in IndonesiaNewspaper Circulation in IndonesiaNewspaper Circulation in Indonesia
10
Indonesia’s Media Advertising Market Share
2016F2016F
Source: Media Partners Asia 2012
20122012
TV; 69.1%
Newspaper, 20.7%
Magazine; 2.9%Online; 3.6% OOH; 2.2% Radio; 1.5%
TV; 70.4%
Newspaper, 17.5%
Magazine; 2.4%
Online; 6.5%OOH; 2.0% Radio; 1.2%
Given the infrastructure constraint, TV is the only medium to reach a mass audience. TV advertising is expected to maintain a dominant market share
Online advertising to take market share from Newspaper and Magazine
Section 2 MNC Update
www.mncgroup.com
The Largest Integrated Media Company in Indonesia
12
RCTIRadio
MNCTV Global TV
MNC Pictures
Tabloid & Magazine
MNC Networks
Star Media Nusantara
MNC Channels
Content llibrary contains more than 130,000 hours and increasing by more than 15,000 hours per year
Sindo Media OthersFree-To-Air TV
Tabloid & Magazine
News Portal
Local TV Network
Newspaper
Radio
Sindo Weekly
More channels will be added
Content
National & Regional
13
Our 4 key growth drivers
RCTI, the #1 TV station, will drive the overall industry growth
Successfully turned around MNCTV; higher ad rates to follow. Focus to improve ratings at Global TV
17 exclusive channels on MNC Skyvision to generate ad revenue
Rebrand 38 local TV stations as 4th national TV “SINDO TV”, launching Q2 13
Competitor MNC TV Global TV
100%
65%
31%
14
RCTI has consistently been the # 1 TV station in Indonesia since its inception in 1989.
RCTI, MNC TV and Global TV cumulatively control 40% audience share during prime time
In 2012, our group experienced 22.0% advertising revenue growth, outperforming the industry growth rate of 15.5%, driven by RCTI and MNC TV
Change in programming strategy paid off at MNC TV. Viewership ranking jumped to #2 in 2012 from #6 in 2011. We see considerable scope for increased advertising revenue at MNCTV as ad rates are still much lower compare to RCTI
Focus is now to turnaround Global TV
Dominant TV Player in Indonesia
MNC Group Industry Peers
22.0%
15.5%
MNC ad revenue growth outperforming the industry
2012 advertising revenue growth
Opportunity for ad rate increases
MNCTV is under earning VS competitors
15
Content is King
Content is the only way to capture audience share and monetize advertising dollars
Indonesians love “Sinetrons” and we broadcast many of the top drama series
We have licensed popular International programs such as Master Chef, Indonesia Idol and X Factor
Exclusive programming with top Hollywood studios
More than 120,000 hours of content library and increasing by more than 15,000 hours annually
We also have 16 MNC branded Pay TV Channels. These channels are integral to our content strategy
Creating the best content is our top priority
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment.”“Content is King” by Bill Gates in 1996
Source: Nielsen Monthly Prime Time All Demographic Audience Share
Primetime Nielsen TV stations ranking
Dec 2011* May 2013*
Share Share
1 RCTI ABC 21.9 23.4 2 Trans7 ABC 13.3 13.5 3 MNCTV ABCD 10.4 12.7 4 SCTV ABCD 13.3 11.6 5 TransTV ABC 10.4 9.2 6 IVM ABCD 11.7 9.2 7 ANTV ABC 6.1 6.6 8 GTV ABC 5.9 6.3 9 TVOne ABC 3.2 4.3
10 MetroTV AB 2.0 1.9
Rank Station Target
Audience
Talent Search15/20
Animation20/20
Housewives14/20
Series14/20
All Programs16/20
Sports16/20
Number of MNC’s Programs in the Top 20 for National FTA TVs (January to December 2012)
16
MNC’s TV Programs Dominate in all Genre
Source: Nielsen
17
MNC Drama Series occupied 6 out of 10 spots
Top 10 Drama Series April 2013 Station Rating Share
1 TUKANG BUBUR NAIK HAJI THE SERIES RCTI 5.7 24.1
2 BERKAH MNCTV 3.9 17.9
3 RADEN KIAN SANTANG MNCTV 3.8 17.5
4 CINTA 7 SUSUN RCTI 3.3 15.6
5 YANG MUDA YANG BERCINTA RCTI 3.2 18.9
6 HEART SERIES 2 SCTV 2.7 15.1
7 TENDANGAN SI MADUN SEASON 3 MNCTV 2.5 10.3
8 SI BIANG KEROK KECIL SCTV 2.5 10.8
9 PESANTREN & ROCK N ROlLL 3 SCTV 2.3 11.0
10 USTAD FOTOCOPY SCTV 2.3 11.1
18
Other Top Reality TV Series
Sports
Movies
Lifestyle
News
Entertainment
Kids Soon
Local content
19
The most comprehensive Pay TV Channels lineup
We have the most comprehensive Pay TV channel lineup in Indonesia
Our customers prefer local content
Producing content in Bahasa Indonesia is our competitive advantage
We generate subscription revenue and advertising revenue
means it is the leader in its Pay TV category
Pay TV Channels to drive ad revenue for MNCN
OPPORTUNITIES
MNCN has produced and packaged 17 Pay TV
channels exclusively for MNC Sky Vision. In return
MNCN receives 100% ad revenue
MNC Sports, MNC Entertainment, MNC News and
MNC Business are # 1 ranked in their respective
categories versus International peers
MNC Food & Travel was recently launched. We will
add 3 more channels: MNC Kids, MNC Home and
MNC Wedding
We expect MNC Channels to generate meaningful
advertising revenue as subscribers grow
20
MNC Channels share of Pay TV audience in 1Q 2013
22%
78%
MNC Channels
Rest of market
Rank Sports Channel Channel Share
1 MNC Sports 2 4.12
2 MNC Sports 1 2.83
3 Star Sports 2.19
4 Fox Sports 0.80
Rank News Channel Channel Share
1 MNC News 1.68
2 Al Jazeera 0.04
3 BBC 0.02
4 CNN 0.01
Rank Lifestyle Channel Channel Share
1 MNC Infotainment 2.72
2 MNC Lifestyle 2.10
3 Asian Food Channel 0.46
4 Fashion TV 0.26
Rank Business Channel Channel Share
1 MNC Business 0.32
2 Bloomberg 0.00
3 CNBC Asia 0.00
Rank Music Channel Channel Share
1 MNC Music 2.06
2 Channel V 0.18
3 NGC Music 0.36
4 Trace 0.01
Rank Entertainment Channel Channel Share
1 S-One 4.73
2 MNC Entertainment 4.43
3 Fox Channel 1.87
4 AXN 1.50
Source : Nielsen TV Audience Measurement 1Q 2013
1294
427
169 128 11738
Strong Market Position withSuperior Content Capabilities (cont’d)
21
36 radio stations in 4 different formats consistently ranked #1 or 2 in their respective genres / targeted audience
- Sindo Radio - #1 news station- Radio Dangdut Indonesia - #2 station for
middle / low income segments- ARH Global - #1 choice amongst young
listeners- V Radio – female radio station
Leading Radio Stations in Indonesia
Source: Nielsen Media Research
In 5 years following the launch in 2005, Seputar Indonesia has become the 2nd largest newspaper in Jakarta and the 3rd largest in Indonesia
The remaining 5 of the top 6 newspapers in Indonesia have been in circulation for more than 30 years on average
Tabloids / magazines published by us are popular among readers
- Genie is the third largest tabloid by readership
Strong Presence in Print Media
Source: Nielsen Media Index, figures refer to circulation in Jakarta only
Wave #4 2010Total Audience in Jakarta
1 SINDO RADIO 472.000
2 DELTA 159.000
3 PAS 149.000
4 SMART < 1.000
1 RDI 4.007.000
2 BENS 3.075.000
3 GEN FM 3.031.000
4 MEGASWARA 1.953.000
1 ARH GLOBAL 747.000
2 MUSTANG 579.000
3 PRAMBORS 443.000
4 99ERS FM 352.000
22
Hary TanoesoedibjoCEO, MNC Group
21 years of relevant experience
Group President & CEO of MNC since March 2004 Founding shareholder and Group Executive Chairman of PT Bhakti Investama Tbk. since 1989 Currently holds positions in several other companies, including Group President & CEO of PT Global Mediacom Tbk. since
2002, President Commissioner of RCTI since 2008, President Commissioner of PT MNC Sky Vision (Indovision), President Commissioner of Media Nusantara Informasi since 2008, President Commissioner of MNC Networks since 2008, President Commissioner of MNC Pictures since 2007, and many other companies within MNC Media and Bhakti Investama Group
MBA degree from Ottawa University, Canada Bachelor of Commerce (Honors) degree from Carleton University, Ottawa, Canada
Kanti Mirdiati ImansyahDirector
23 years of relevant experience
Director Sales and marketing of RCTI from 2010 – 2012 GM Sales and Marketing manager and Director Sales and Marketing of CTPI from 2006-2010 AVP Sales and Marketing of Duta Visual Mandiri from 2003-2006 Head of Acquisition Manager of RCTI from 2002 – 2003 Sales Group Head Trans TV from 2000 – 2003 Sales Group Head & Account Executive1990 – 2000 Bachelor Degree of Science from La Jolla Academy of Advertising Arts and Associate Degree Fashion Merchandising from
IFS San Diego, USA
Jarod Suwahjo CFO, MNC Group
21 years of relevant experience
Director of GlobalTv from 2009 – 2012. CFO PT Media Nusantara Citra Tbk from 2007-2009 Prior to joining MNC, Pak Jarod was a Financial Controller in Sanovi Adventis, GlaxosmithKline, National Food Juice and
Heinz. He is a Chartered Accountant from NZCA Post Grad Diploma Accounting from Victoria University of Wellington (New Zealand) Bsc in Operation Research from Victoria University of Wellington (New Zealand)
Nana Puspa DewiDirector
24 years of relevant experience
Joined MNC in 2007 after spending 21 years in the consumer goods industry with major FMCG companies such as Procter & Gamble, Mars Inc., Mayora and Cadbury
Prior to joining MNC, Ibu Nana was Managing Director of Cadbury Indonesia Has many years of experience in market research, sales & marketing and general management Degree in Economy in Management from Udayana University, Indonesia
Highly Qualified and Experienced Management Team
Section 4 Financial Update MNC
(Audited FY 2011 & 12M 2012)
www.mncgroup.com
Debt / EBIDA Debt / Equity EBITDA / Interest EBITDA Margin 3 TV EBITDA Margin RCTI EBITDA Margin
1.13x
30%
6.60x
30% 33%41%
0.46x12% 11.66x
35%40%
51%
0.30x10%
55.83x
40% 43%50%
2010 2011 2012
Revenue EBITDA Asset Equity
4.86
1.48
8.2
5.445.39
1.86
8.8
6.836.27
2.52
8.96
7,30
2010 2011 2012
24
Financial Performance from 12M 2010 (Audited) until 12M 2012 (Audited)
Source: Company Financials
12M 2010 to 12M 2012 Financials12M 2010 to 12M 2012 Financials
12M 2010 to 12M 2012 Solvency Metrics12M 2010 to 12M 2012 Solvency Metrics
IDR trillion
CAGR +14%
CAGR +30%
CAGR +5%CAGR +16%
Series1
Segmental Overview – Revenue
25
12M 2012 12M 2012
12M 2011 12M 2011
Split by TV NetworkSplit by TV Network
Split by TV NetworkSplit by TV Network
82%
3%1%
8%
3% 3%
Tv Station
Print Ads
Radio Ads
Non Ad Revenue
VAS
Content
57%
29%
13%
RCTIMNC TVGTV
61%
24%
15%
RCTI MNC TV
GTV
78%
3%
1%
6%
10%2%
TV Station Print Ads
Radio Ads Non ad Revenue
VAS Content
Segmental Overview –EBITDA
26
12M 201212M 2012
12M 201112M 2011
Split by TV NetworkSplit by TV Network
Split by TV NetworkSplit by TV Network
93%
1%0% 1%
5%
TV Station
Print Ads
Radio Ads
Non ads Revenue
VAS & content
65%
27%
8%
RCTI
MNC TV
GTV
96%
1%0% 0%
2%
TV Station
Print Ads
Radio Ads
Non ad Revenues
VAS & content
RCTI
MNCTV
GTV
16%
7%
77%
Revenue EBITDA Assets Equity
1.540.47
8.20
4.95
1.80
0.57
9.57
6.80
1.870.69
9.66
7.12
4M2011 4M2012 4M2013
CAGR +9%
CAGR +20%
CAGR +10%CAGR +21%
27
Financial Performance from 4M 2011 until 4M 2013
4M 2011 to 12M 2013 Financials4M 2011 to 12M 2013 Financials
4M 2011 to 4M 2013 Solvency Metrics4M 2011 to 4M 2013 Solvency Metrics
Debt/EBITDA Debt/Equity EBITDA/Interest EBITDA Margin 3 TV EBITDA Margin RCTI EBITDA Margin
1.03x
29%
5.29x
30% 37% 47%0.50x13%
25.75x
31% 37% 45%0.30x 8%
45.16x
37% 41% 47%
4M2011 4M2012 4M2013
28
Segmental Overview – Revenue 4M 2013 & 4M 2012
Revenue 4M 2013 Revenue 4M 2013
88%
4%1%
6%
2%
TV Station
Print Ad
Radio Ad
Non Ad
Content
Revenue Contribution By TV NetworkRevenue Contribution By TV Network
56%
30%
14%
RCTI
MNCTV
GTV
Revenue 4M 2012Revenue 4M 2012
Revenue Contribution By TV NetworkRevenue Contribution By TV Network
55%
29%
16%
RCTI
MNCTV
GTV
EBITDA Per Segment 4M 2013 & 4M 2012
29
EBITDA 4M 2013 EBITDA 4M 2013
63%
30%
7%
RCTI
MNCTV
GTV
EBITDA Contribution By TV NetworkEBITDA Contribution By TV Network
EBITDA 4M 2012EBITDA 4M 2012
EBITDA Contribution By TV NetworkEBITDA Contribution By TV Network
66%
26%
8%
RCTI
MNCTV
GTV
1%
Summary of Financial Performance FY 2011 & 2012 (Audited) – 4M 2012 & 4M 2013
(Unaudited)
30
IDR billion 12M 2011 12M 2012
%chg 4M 2012 4M 2013 %chg
Revenue 5,390 6,265 16% 1,804 1,888 5%
Advertising 4,418 5,351 21% 1,549 1,728 12%
Content 93 197 111% 18 38 111%
Value Added Services
536 217 -60% 143 0 -100%
Others 343 500 46% 94 121 29%
Operating expenses 3,808 4,050 6% 1,314 1,247 -5%
Total EBITDA 1,863 2,518 35% 695 802 15%
Total EBITDA Margin 35% 40% 39% 42%
Net Income 1,070 1,657 55% 461 576 25%
Thank You