“Corporate_Social_Responsibility_quot_

8/12/2019 Corporate_Social_Responsibility_quot_

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CHAPTER I INTRODUCTION


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INTRODUCTION OF TOPIC

Corporate social responsibility (CSR) has variously been described as a motherhood

issue (Ryan 2002, p. 02) the hot business issue o! the nou"hties (#lyth 200$, p.

0) and the tal% o! the to&n in corporate circles these days ('ees #onham 200).

*here seems to be an in!inite number o! de!initions o! CSR, ran"in" !rom the

simplistic to the comple+, and a ran"e o! associated terms and ideas (some used

interchan"eably), includin" corporate sustainability, corporate citienship, corporate

social investment, the triple bottom line, socially responsible investment, business

sustainability and corporate "overnance (-rime 'inisters Community #usiness

-artnership). /t has been su""ested that someresearchersdistort the de!inition

o! corporate social responsibility or per!ormance so much that the concept becomes

morally vacuous, conceptually meanin"less, and utterly unreco"niable(1rlit%y

200$) or CSR may be re"arded as the panacea &hich &ill solve the "lobal poverty

"ap, social e+clusion and environmental de"radation (3an 'arre&i4% 200).

Corporate Social Responsibility is the continuin" commitment by business to behave

ethically and contribute to economic development &hile improvin" the 5uality o! li!e o!

the &or%!orce and their !amilies as &ell as o! the local community and society at lar"e.

*he study aims to detail the various corporate social responsibilities underta%en by 6r.

Reddys lab !or the &el!are o! public. *he concept o! social licence is an abstract one,

the interpretation o! &hich varies. *his is understandable in a corporate &orld "rapplin"

&ith varyin" de"rees o! success &ith a ran"e o! concepts such as CSR, triple bottom line,


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TITLE OF TOPIC

*he topic is titled as 9Corporate Social Responsibility: &ith speci!ic re!erence o! 6r.

Reddys ;aboratory

OBJECTIVE OF THE STUDY

*o underta%e a "eneral research on corporate social responsibility underta%en by

6r. Reddys ;aboratory

*o study the contribution o! leadership and mana"ement practice in the area o!

corporate social responsibility.

*o !acilitate the ac5uisition and dissemination o! %no&led"e about practice in

corporate social responsibility.

SCOPE OF THE STUDY

'any o! the insi"hts and recommendations !rom this report may also be relevant !or local

and national private sector en"a"ement ho&ever, the e+tent to &hich local and national

private sector actors can contribute CSR is a topic that merits additional revie& 8

literature revie& has been complemented &hich provides insi"ht into the diversity o! CSR

approaches and their implementation.


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LIMITATION OF THE STUDY

*his study is based upon the literature present secondary data only, so the study

in itsel! is con!ined up to a certain e+tent.

6ue to paucity o! time and limits the CSR activities o! companies are described in

short and there is a scope o! more detailed study.

*he comparison is based on the 5ualitative in!ormation. *here is not much

in!ormation avai;aboratoryle on the CSR e+penditure o! company and its brea%

up so the comparison is limited in its scope.

*here &as no interaction &ith any pro!essional o! the companies studied so study

lac%s practical approach.

PERIOD OF STUDY

*he study &as conducted !or a duration o! months i.e !rom


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CHAPTER II PROFILE OF Dr.

REDDYs LABORATORY


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INTRODUCTION - DRREDDY LABORATORIES

6r. Reddys ;aboratories &as !ounded by 6r 8n4i Reddy, an entrepreneur>scientist, in =?@.

*he 6A8 o! the company is dra&n !rom its !ounder and his vision to establish /ndias !irst

discovery led "lobal pharmaceutical company. /n !act, it is this spirit o! entrepreneurship that

has shaped the company to become &hat it is today.

6r 8n4i Reddy, havin" moved out o! Standard 1r"anics ;imited, a company he had

success!ully co>!ounded, started 6r. Reddys ;aboratories &ith B 0,000 in cash and

B=20,000 in ban% loan *oday, the company &ith revenues o! Rs.2, 27 crore (DS B$E

million), as o! !iscal year 200E, is /ndias second lar"est pharmaceutical company and the

youn"est amon" its peer "roup.

*he company has several distinctions to its credit. #ein" the !irst pharmaceutical company

!rom 8sia -aci!ic (outside


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6r. 8n4i Reddy is &ell %no&n !or his passion !or research and dru" discovery. 6r. Reddys

started its dru" discovery pro"ramme in =?? and &ithin three years it achieved its !irst

brea%throu"h by out licensin" an

anti>diabetes molecule to Aovo Aordis% in 'arch =??7. Hith this very small but si"ni!icant

step, the /ndian industry &ent throu"h a paradi"m shi!t in its ima"e !rom bein" %no&n as 4ust

copycats to innovators *hrou"h its success, 6r. Reddys pioneered dru" discovery in

/ndia. *here are several

such in!lection points in the companys evolution !rom a bul% dru" (8-/) manu!acturer into

a vertically inte"rated "lobal pharmaceutical company today.

*oday, the company manu!actures and mar%ets 8-/ (#ul% 8ctives), Iinished 6osa"es and

#iolo"ics in over =00 countries &orld&ide, in addition to havin" a very promisin" 6ru"

6iscovery -ipeline. Hhen 6r. Reddys started its !irst bi" move in =?@E !rom manu!acturin"

and mar%etin" bul% actives to the domestic (/ndian) mar%et to manu!acturin" and e+portin"

di!!icult>to>manu!acture bul% actives such as 'ethyldopa to hi"hly re"ulated overseas

mar%ets, it had to not only overcome re"ulatory and le"al hurdles but also battle deeply

entrenched mind>set issues o! /ndian -harma bein" seen as producers o! cheap and there!ore

lo& 5uality pharmaceuticals. *oday, the /ndian pharma industry, in star% contrast, is %no&n

"lobally !or its proven hi"h 5uality>lo& cost advanta"e in deliverin" sa!e and e!!ective

pharmaceuticals. *his transition, a tou"h and o!ten>perilous one, &as made possible than%s

to the pioneerin" e!!orts o! companies such as 6r. Reddys.

*oday, 6r. Reddys continues its 4ourney. ;evera"in" on its ;o& Cost, i"h /ntellect

advanta"e. Iorayin" into ne& mar%ets and ne& businesses. *a%in" on ne& challen"es and

"ro&in" stron"er and more capable. Gach !ailure and each success rene&in" the sense o!

purpose and helpin" the company evolve.


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Hith over ?$0 scientists &or%in" across the "lobe, around the cloc%, the company continues

its relentless march !or&ard to discover and deliver a brea%throu"h medicine to address an

unmet medical need and ma%e a di!!erence to peoples lives &orld&ide. 8nd &hen it does

that, it &ould only be the be"innin" and yet it &ould be the most important step. 8s ;ao *u

&rote a lon" time a"o, Gven a =000 mile 4ourney starts &ith a sin"le step.

OVERVIEW

6r. Reddys be"an as an 8-/ manu!acturer in =?@, producin" hi"h>5uality 8-/s to !irst

the /ndian, and later, the international mar%ets. /n =?@7, &e started our !ormulations

operations and, a!ter becomin" a !orce to rec%on &ith in the /ndian !ormulations mar%et,

&ent international in =??=.

*oday, our value proposition to our customers derives !rom an optimal operatin" system

in &hich operations, product development and mar%etin" sales are !ully inte"rated.

1perations and the supply chain are ali"ned to ensure hi"h availability, pull based

replenishment o! products at the retail level and superior inventory turns to our customers.

*his advanta"e is combined &ith a hi"hly e!!ective prescription "eneration detailin"

e!!ort.

8 !ield !orce o! over 2700 motivated and %no&led"eable representatives supported by an

inte"rated net&or% o! bac%>end services and armed &ith handheld devices !or 5uic%

in!ormation access add value to every customer call and interaction.


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6r. Reddys > /ndia today is more than a 200 million dollar venture &ith presence in

almost all ma4or therapeutic areas. 1ur !inished dosa"e business in /ndia started in =?@E

&ith launch o! Aorilet (nor!lo+acin). 1ur mar%et penetration throu"h nearly 000 sales

!orce &ho connect to more than ,00,000 doctors on a re"ular basis has yielded us

reachin" all corners o! the country and providin" a!!ordable and innovative medicines in

all ma4or therapeutic areas li%e "astro>intestinal, oncolo"y, pain mana"ement,

cardiovascular, dermatolo"y, diabetes, etc. Gi"ht o! our brands !eature in the top>00

brands in /ndia that include dru"s li%e Stamlo, Reditu+, 1me and Jetorol.

8lon"side the presence o! end>to>end pharmaceutical capabilities &ithin the or"aniation

helps us cater customer and patient needs much more e!!ectively. 'edicines li%e !or any

other "eo"raphy, &e manu!acture at our DSI68 approved !inished dosa"e !acility &ith

utmost importance on 5uality and e!!icacy o! the dru"s.

Recently &e have deepened our !ocus into the rural mar%ets in /ndia to ensure the

e+pansion o! our reach. /n this initiative &e have collaborated &ith our CSR &in", 6r.

Reddys Ioundation to help us reach the millions &ho are still a&ay !rom e!!ective

treatment and availability o! the ri"ht medicines. 8part !rom manu!acturin" and

distribution o! medicines &e also provide patient care throu"h our various initiatives li%e

Sparsh, ;i!e at your 6oorstep, etc. (&here patients are "iven !ree treatment and

medicines), and educate and create a&areness amon" healthcare pro!essionals throu"h

6RIG to cater to the millions &ho are in need o! proper treatment across the country.


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HISTORY

6r. J. 8n4i Reddy &as the Iounder>Chairman o! 6r. Reddys ;aboratories ;imited

head5uartered in yderabad, /ndia. e &as born in *adepalli in Kuntur district o! 8ndhra

-radesh. 8!ter "raduatin" !rom #ombay Dniversity in #.Sc. (*ech) &ith specialiation in

-harmaceutical Science and Iine Chemicals, 6r. Reddy obtained his -h.6 in Chemical

Gn"ineerin" !rom Aational Chemical ;aboratory, -une. *hen came a stint at the state>

o&ned /6-;, !ollo&in" &hich he became an entrepreneur and !ounded Dr. Reddys

L!"r#"r$es in =?@. Dnder 6r. Reddys leadership the company has evolved into a

pioneer in the /ndian -harmaceutical space.

6r. Reddys passion !or research had led Dr. Reddys L!"r#"r$es to ta%e up basic dru"

discovery research in =??, thereby becomin" the !irst pharmaceutical company in /ndia

to do so. 6r. Reddys mission &as to provide innovative ne& medicines !or healthier

lives, at a price the common man can a!!ord. 6r. Reddy &as also the !ounder o!

yderabad based /nstitute o! ;i!e Sciences, a public>private partnership &ith the

Kovernment o! 8ndhra -radesh !ocused on cuttin" ed"e research in ;i!e Sciences. 8

humanitarian, 6r. Reddys &or% in the !ield o! outcome based institutionalied

philanthropy is le"endary. is sustained e!!orts in this area have had a tremendous impact


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CHAPTER III MEANIN% AND

IMPORTANCE OF CORPORATE

SOCIAL RESPONSIBILITY


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CORPORATE SOCIAL RESPONSIBILITY

&C"r'"r#e S"($) Res'"*s$!$)$#y $s #+e ("*#$*,$* ("$#e*# !y !,s$*ess #" !e+/e

e#+$())y *d ("*#r$!,#e #" e("*"$( de/e)"'e*# 0+$)e $'r"/$* #+e 1,)$#y "2 )$2e "2

#+e 0"r32"r(e *d #+e$r 2$)$es s 0e)) s "2 #+e )"() (",*$#y *d s"($e#y # )re&

*he same report "ave some evidence o! the di!!erent perceptions o! &hat this should mean

!rom a number o! di!!erent societies across the &orld. 6e!initions as di!!erent as &CSR $s

!",# ('($#y !,$)d$* 2"r s,s#$*!)e )$/e)$+""ds. I# res'e(#s (,)#,r) d$22ere*(es *d

2$*ds #+e !,s$*ess "''"r#,*$#$es $* !,$)d$* #+e s3$))s "2 e')"yees4 #+e (",*$#y *d

#+e "/er*e*#&!rom Khana, throu"h to &CSR $s !",# !,s$*ess $/$* !(3 #" s"($e#y&

!rom the -hillipines.

#usiness and society have been coeval since time immemorial and also have been inter>

dependant. *his relationship bet&een business and society is appreciated in Ri"veda also L

9Corporates should &or% li%e a honeybee, &hich ta%es the nectar o! a !lo&er &ithout the

!lo&er bein" losin" its shape and !ra"rance and provides honey !or the &ellbein" o! the

society.: /t means that both have to &or% on a symbiosis manner !or each ones survival and

success. *he business history is replete &ith evidences to believe that business !lourishes

only &here society thrives. 1n the contrary, business dies &hen society condemns and

re4ects it. Ao business can survive &ithout societal approval and sanction. *he inter>

dependant nature o! relationship bet&een the business and the society is best illustrated by

the mana"ement "uru -eter 6ruc%er (=?$) by the e+ample o! a ship and sea. e states that

the relationship bet&een business and society is 5)$3e #+e re)#$"*s+$' !e#0ee* s+$' *d

#+e se 0+$(+ e*$rds $# *d (rr$es $#4 0+$(+ #+re#e*s $# 0$#+ s#"r *d s+$'0re(34

0+$(+ +s #" !e (r"ssed !,# 0+$(+ $s ye# )$e* *d d$s#*#.6 Ao doubt, business has been


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conducted primarily to earn pro!it and M or create &ealth. o&ever, there are reasons and

evidences to believe that the mindless obsession &ith pro!it ma+imiation at any cost carried

to any e+treme has led to spurt in sordid activities in business causin" harm to both the

business and society and ultimately leadin" business to !lounder and !ile out. Gnrons

-armalats, Dnion Carbide, and Horld.com are to name a !e& representin" e+amples o! such

business collapses. #usiness history is also replete &ith e+amples that only the businesses

that are conducted throu"h "ood or ri"ht practices en4oy societal sanction and survive and

last !or lon".


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*he term Ncorporate social responsibilityN came into common use in the late =?E0s and early

=?70s a!ter many multinational corporations !ormed the term sta%eholder,meanin" those on

&hom an or"aniations activities have an impact. /t &as used to describe corporate o&ners

beyond shareholdersas a result o! an in!luential boo% by R. Gd&ard Ireeman, Strate"ic

mana"ementL a sta%eholder approach in =?@.

-roponents ar"ue that corporations ma%e more lon" term pro!its by operatin" &ith a

perspective, &hile critics ar"ue that CSR distracts !rom the economic role o! businesses.

'cHilliams and Sie"els article (2000) published in Strate"ic 'ana"ement cited boo% entitled 'is"uided 3irtueL Ialse Aotions o! Corporate Social

Responsibility (200=) 6avid enderson ar"ued !orce!ully a"ainst the &ay in &hich CSR

bro%e !rom traditional corporate value>settin". e 5uestioned the Nlo!tyN and sometimes

Nunrealistic e+pectationsN in CSR.

Some ar"ue that CSR is merely &indo&>dressin", or an attempt to pre>empt the role o!

"overnments as a &atchdo" over po&er!ul multinational corporations.
http://en.wikipedia.org/wiki/Stakeholder_(corporate)http://en.wikipedia.org/wiki/Stakeholder_(corporate)http://en.wikipedia.org/wiki/Shareholdershttp://en.wikipedia.org/wiki/R._Edward_Freemanhttp://en.wikipedia.org/wiki/Strategic_Management_Journalhttp://en.wikipedia.org/wiki/Strategic_Management_Journalhttp://en.wikipedia.org/wiki/Econometrichttp://en.wikipedia.org/wiki/Empirical_analysishttp://en.wikipedia.org/wiki/Research_and_Developmenthttp://en.wikipedia.org/wiki/Display_windowhttp://en.wikipedia.org/wiki/Multinational_corporationshttp://en.wikipedia.org/wiki/Stakeholder_(corporate)http://en.wikipedia.org/wiki/Shareholdershttp://en.wikipedia.org/wiki/R._Edward_Freemanhttp://en.wikipedia.org/wiki/Strategic_Management_Journalhttp://en.wikipedia.org/wiki/Econometrichttp://en.wikipedia.org/wiki/Empirical_analysishttp://en.wikipedia.org/wiki/Research_and_Developmenthttp://en.wikipedia.org/wiki/Display_windowhttp://en.wikipedia.org/wiki/Multinational_corporations


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CSR is titled to aid an or"aniations mission as &ell as a "uide to &hat the company stands

!or and &ill uphold to its consumers. 6evelopmentbusiness ethicsis one o! the !orms

o!applied ethicsthat e+amines ethical principles and moral or ethical problems that can arise

in a business environment./S1 2E000 is the reco"nied international standard !or CSR.

-ublic sector or"aniations (the Dnited Aations !or e+ample) adhere to the triple bottom

line(*#;). /t is &idely accepted that CSR adheres to similar principles but &ith no !ormal

act o! le"islation. *he DAhas developed the -rinciples !or Responsible /nvestmentas

"uidelines !or investin" entities.
http://en.wikipedia.org/wiki/Business_ethicshttp://en.wikipedia.org/wiki/Business_ethicshttp://en.wikipedia.org/wiki/Business_ethicshttp://en.wikipedia.org/wiki/Applied_ethicshttp://en.wikipedia.org/wiki/Applied_ethicshttp://en.wikipedia.org/wiki/ISO_26000http://en.wikipedia.org/wiki/ISO_26000http://en.wikipedia.org/wiki/Triple_bottom_linehttp://en.wikipedia.org/wiki/Triple_bottom_linehttp://en.wikipedia.org/wiki/UNhttp://en.wikipedia.org/wiki/Principles_for_Responsible_Investmenthttp://en.wikipedia.org/wiki/Business_ethicshttp://en.wikipedia.org/wiki/Applied_ethicshttp://en.wikipedia.org/wiki/ISO_26000http://en.wikipedia.org/wiki/Triple_bottom_linehttp://en.wikipedia.org/wiki/Triple_bottom_linehttp://en.wikipedia.org/wiki/UNhttp://en.wikipedia.org/wiki/Principles_for_Responsible_Investment


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CHAPTER IV MEANIN% AND

IMPORTANCE OF CORPORATE

SOCIAL RESPONSIBILITY


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CORPORATE SOCIAL RESPONSIBILITY INITIATIVES OF Dr.

REDDYs LABORATORY

Hhile SustainabilityL *he *riple #ottom ;ine as a term may have a contemporary rin" to it,

the spirit underlyin" it has been relevant throu"h the a"es.

/n =?@7, the Horld Commission on Gnvironment and 6evelopment (established by a

resolution o! DA Keneral 8ssembly) de!ined sustainability as "6evelopment &hich meets

the needs o! the present &ithout compromisin" the ability o! !uture "enerations to meet their

o&n needs". /t also popularied the use o! this term !or resources rene& ability, desired

business plan and a pro"ressive &ay o! doin" thin"s.

8t 6r. Reddys, belie! is that any hi"h per!ormance sustainable or"aniation rests on the

three pillars o! economic, social and environmental per!ormance. *o be a truly sustainable

or"aniation, in the broadest de!inition o! its terms, an or"aniation must per!orm &ell

across all three dimensions.

8s a company, they are !ully committed to the principles o! sustainability. *hey see the

s#3e+")ders s s+re+")ders, to &hom &e promise sustained economic per!ormance, #+e

s"($e#y> to &hom &e promise to create positive impact throu"h our activities both business

as &ell as voluntary > and !inally #+e e*/$r"*e*#, &hich &e promise &ill be &ell protected

and enriched !rom our various activities.

/n reco"nition o! the conviction that the prosperity o! communities is inte"ral to the success

o! companies, Social /nitiatives is hi"her on the a"enda o! more companies no& than ever

be!ore.


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8t 6r Reddys, &e ta%e pride in the !act that our products and &hat they are intended to

achieve represent the core o! Social /nitiatives O to help people lead healthier lives. *he

company achieves this ob4ective throu"h increased access and a!!ordability o! its "enerics,

8-/ and branded "enerics products and addressin" unmet and undeserved medical needs by

innovation throu"h its Specialty and ACG businesses.

8t 6r Reddys, Social /nitiatives represents an inte"ral component o! Corporate Social

Responsibility. *heir investments in the communities have e+tended beyond the adhoc

disbursement o! charity to a planned pro"ram in capability buildin", helpin" e+tend the

sporadic to the sustainable. *he various or"aniations that &e support areL

DR. REDDY FOUNDATION

NAANDIFOUNDATION

DR. REDDYS FOUNDATION FOR HEALTH EDUCATION 7DRFHE8

CENTRE FOR SOCIAL INITIATIVE AND MANA%EMENT 7CSIM8

8t the company, Social /nitiatives does not 4ust cover the community, but also employees.

*his re>interpretation has happened !or an important reasonL society represents a mi+ o!

employees and non>employees. #y includin" employees in our de!inition o! Social

/nitiatives, the company has demonstrated that no initiative can succeed unless i! the

initiators o! the improvement do not !i"ure amon" the bene!iciaries themselves. /t is this

comprehensive address O employees to communities O that enhances the impact o! the

companys social initiatives, stren"thenin" its case !or true sustainability.


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DR. REDDY FOUNDATION

8t 6r. Reddys &e believe that !or any development to be sustainable, people need to be

empo&ered to support themselves in the !irst place. *he company also believes that in

every human bein" and or"aniation there is a latent need to "ive bac% to society.

/t is &ith this perspective that 6r. Reddys Ioundation &as incepted by 6r J 8n4i Reddy,

Chairman o! 6r. Reddys ;aboratories, in =??E.

*he Ioundation acts as a social chan"e catalyst that !osters, develops and promotes

initiatives at individual M "roup M or"aniation levels to promote sustainable human and

social development. #elievin" in the inherent motivation and capacity o! the human bein"

!or pro"ress O "iven the appropriate and ade5uate environment > the Ioundation innovates

and tries out novel concepts in pilot models that are continuously re!ined and scaled up to

cover lar"er "roups o! deprived populations.

;i!e . Research . ope > 6riven by this spirit, the company, led by the Chairman, 6r J

8n4i Reddy, called upon similar>minded corporates and created a ne& social plat!orm, a

not>!or>pro!it development or"aniation that could sho&case not only to /ndia but the


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international community as &ell, the depth o! corporate &ill in shoulderin" the

responsibility o! !indin" solutions to lon">pendin" social development problems o! the

country.

6r. Reddys Ioundation (6RI) is a non>pro!it partner o! 6r. Reddys ;aboratories and

its interventions span t&o sectorsL

PL$/e)$+""ds9*hrou"h a &ide array o! vocational trainin" pro"rams, 6RI addresses the

issues o! employability, income "eneration and conse5uent improvement in 5uality o!

li!e. 8s o! no&, the pro"ram has touched :4 ;


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NAANDI FOUNDATION

Aaandi Ioundation &as created throu"h this e!!ort. /t is an autonomous, public trust that

&or%s to"ether &ith "overnments, corporates and civil society to improve the lives o! the

underprivile"ed.

*o underline the companys commitment in supportin" Aaandis ob4ectives, 6r J 8n4i

Reddy became one o! its principal !ounders, and too% on the responsibility o! its

Chairmanship as &ell.


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*he employees o! 6r Reddys too have been staunch supporters o! Aaandis vision o!

improvin" lives. *he company has de!ined corporate "ivin" by comin" !or&ard to

donate unconditionally to Aaandis social initiative pro"rams throu"h the -o&er o! =0Q.

T+e P"0er "2 >=?

*he -o&er o! =0Q is a mechanism created by Aaandi that allo&s everyone to do their bit

!or the society, even i! it is donatin" Rs =0 every month to&ards a cause. 8nd leadin" the

&ay, they are proud to say, have been the companys !actory &or%ers. *hey "ive

"enerously to the -o&er o! =0Q , &hich is channelised by Aaandi into its education

pro4ect, popularly %no&n as the S,''"r# O,r S(+"")s pro"ram, aimed at improvin" the

5uality o! education in over 2000 "overnment schools.

*o encoura"e this culture o! "ivin" sho&cased by its employees, 6r. Reddys too ma%es a

contribution to the -o&er o! =0Q that matches the contributions made by the employees.

Dr. Reddy's has become a model that is being emulated by more and more corporates, institutions, and

individuals thereby enabling Naandi to become the platform that allows for an interface between civil society

and the underprivileged.

Ior employees &ho &ant to do more, Aaandi o!!ers several &indo&s o! opportunities to

"ive bac% to the society. *hese ran"e !rom adoptin" "overnment schools, and

volunteerin" in them to improve 5uality education, to participatin" in tribal development


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pro4ects. 6r. Reddys ne& recruits inevitably "et their !irst taste o! rural /ndia, every year,

throu"h an 1utbound Rural Sensitivity *rainin", that is or"anised by Aaandi.

8bility to "arner civil society support has propelled Aaandis "ro&th and reach. /t is the

only AK1 in the country to run automated central M$ddy e) %itchens in urban centres

> the ones at yderabad and 3isa%hapatnam presently cater to around =200 "overnment

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