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SS--MM--AA--RR--T PLANNINGT PLANNING

FOR YOUR EVENTSFOR YOUR EVENTS

Facilitated byFacilitated by

Mrs. Mia PersadMrs. Mia Persad--DouglasDouglas

COSTAATT Tobago Learning CentreCOSTAATT Tobago Learning Centre0808thth February 2008February 2008

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PLANNING FOR SUCCESSPLANNING FOR SUCCESS

Define your event goalDefine your event goal

Define your event objectivesDefine your event objectives

Determine the order in which these willDetermine the order in which these willbe donebe done

Identify the resources that will beIdentify the resources that will beneededneeded

FinancialFinancialTimeTime

HumanHuman

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GOALSGOALS

The goal is the end point or ultimateThe goal is the end point or ultimate

result for your eventresult for your event

A smooth, wellA smooth, well--coordinated weddingcoordinated wedding

A conference which is both informativeA conference which is both informative

and enjoyable for participantsand enjoyable for participants

How does a goal differ from anHow does a goal differ from an

objective?objective?

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EVENT OBJECTIVESEVENT OBJECTIVES

What is an objective?What is an objective?A stage guideline that takes you towardsA stage guideline that takes you towards

achieving the set goalachieving the set goal

In order to be effective, event objectives mustIn order to be effective, event objectives must

be SMARTbe SMART Effective objectives help you define the stepsEffective objectives help you define the steps

you should take in achieving your goalyou should take in achieving your goal

The better the definition, the more likely yourThe better the definition, the more likely yoursuccesssuccess

Good objectives will guide you inGood objectives will guide you indetermining what financial, time and humandetermining what financial, time and humanresources will be needed to meet itresources will be needed to meet itsuccessfullysuccessfully

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|SMART} OBJECTIVES|SMART} OBJECTIVES

SS Specific.Specific. Each objective should define a particularEach objective should define a particularstep in the process towards planning or executingstep in the process towards planning or executingthe eventthe event

MM Measurable.Measurable. Do quantify your objective. SpecifyDo quantify your objective. Specifyhow much in terms of number or percentage,how much in terms of number or percentage,indicate whether your specific should increase orindicate whether your specific should increase ordecreasedecrease

AA Achievable.Achievable. While objectives should not beWhile objectives should not begimmes, they should be realisticgimmes, they should be realistic

RR -- Relevant.Relevant. Make sure what youre doing orMake sure what youre doing ormeasuringmeasuring needsneeds doing/measuring and that youdoing/measuring and that you

know who/what will be needed to get it doneknow who/what will be needed to get it doneTT Time bound.Time bound. Do be clear on how long it shouldDo be clear on how long it shouldtake to complete the task. This helps you stay ontake to complete the task. This helps you stay ontarget. Remember, once you set your event date andtarget. Remember, once you set your event date andstart to market it, it cant be moved.start to market it, it cant be moved.

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TYPES OF OBJECTIVESTYPES OF OBJECTIVES

TimeTime

QuantityQuantity

FinancialFinancial

EducationalEducational

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FINANCIAL OBJECTIVESFINANCIAL OBJECTIVES

Financial objectives may quantify thatFinancial objectives may quantify thatyour function isyour function is

For profitFor profit Fund raiser or ongoingFund raiser or ongoing

operation to generate income for theoperation to generate income for theorganisationorganisation

NonNon--profit or Breakprofit or Break--eveneven -- the objectivethe objectivehere is to have income generated by thehere is to have income generated by the

event equal the expenditureevent equal the expenditureHostedHosted The organisation will absorb theThe organisation will absorb thecost of the event to create goodwillcost of the event to create goodwill

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EDUCATI AL ECTI ESEDUCATI AL ECTI ES

These should also be SMARTThese should also be SMART

They should specify the behaviour,They should specify the behaviour,knowledge or skill the learner mustknowledge or skill the learner mustshow to demonstrate masteryshow to demonstrate mastery

This makes assessing whether learningThis makes assessing whether learninghas taken place to the requiredhas taken place to the required

standard easierstandard easierMay also look at aggregate results suchMay also look at aggregate results suchas pass rates for a class or subjectas pass rates for a class or subject

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ACTIVITYACTIVITY

WRITING OBJECTIVESWRITING OBJECTIVES

In pairs, write one objective of the typeIn pairs, write one objective of the type

assigned. The activity should take noassigned. The activity should take no

more than 10 minutes.more than 10 minutes.

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THE OBJECTIVE TREETHE OBJECTIVE TREE

An objective tree is a conceptual toolAn objective tree is a conceptual tool

An objective tree is a visual toolAn objective tree is a visual tool

An objective tree is a strategic toolAn objective tree is a strategic tool

Start with your primary objectiveStart with your primary objectiveBreak out into each of your core areasBreak out into each of your core areas

Break each of these down until you cant goBreak each of these down until you cant goany furtherany further

Then go through each objective to make sureThen go through each objective to make surethat it is SMARTthat it is SMART

Arrange your objectives until each is at theArrange your objectives until each is at thecorrect levelcorrect level

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SMALL GROUP ACTIVITYSMALL GROUP ACTIVITYIn your groups:In your groups:

Develop your events goal, and SMARTDevelop your events goal, and SMART

objectives.objectives.

Write each objective on an index cardWrite each objective on an index card

Create your objective tree by movingCreate your objective tree by moving

the cards around until you find thethe cards around until you find the

correct flowcorrect flow

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SUMMARYSUMMARY

You can now:You can now:

Define an event goalDefine an event goal

Define an event objectiveDefine an event objectiveDifferentiate between goals andDifferentiate between goals andobjectivesobjectives

Explain the characteristics of effectiveExplain the characteristics of effective

objectivesobjectivesUtilise the objective tree as a tool inUtilise the objective tree as a tool inplanning your eventsplanning your events