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SS--MM--AA--RR--T PLANNINGT PLANNING
FOR YOUR EVENTSFOR YOUR EVENTS
Facilitated byFacilitated by
Mrs. Mia PersadMrs. Mia Persad--DouglasDouglas
COSTAATT Tobago Learning CentreCOSTAATT Tobago Learning Centre0808thth February 2008February 2008
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PLANNING FOR SUCCESSPLANNING FOR SUCCESS
Define your event goalDefine your event goal
Define your event objectivesDefine your event objectives
Determine the order in which these willDetermine the order in which these willbe donebe done
Identify the resources that will beIdentify the resources that will beneededneeded
FinancialFinancialTimeTime
HumanHuman
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GOALSGOALS
The goal is the end point or ultimateThe goal is the end point or ultimate
result for your eventresult for your event
A smooth, wellA smooth, well--coordinated weddingcoordinated wedding
A conference which is both informativeA conference which is both informative
and enjoyable for participantsand enjoyable for participants
How does a goal differ from anHow does a goal differ from an
objective?objective?
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EVENT OBJECTIVESEVENT OBJECTIVES
What is an objective?What is an objective?A stage guideline that takes you towardsA stage guideline that takes you towards
achieving the set goalachieving the set goal
In order to be effective, event objectives mustIn order to be effective, event objectives must
be SMARTbe SMART Effective objectives help you define the stepsEffective objectives help you define the steps
you should take in achieving your goalyou should take in achieving your goal
The better the definition, the more likely yourThe better the definition, the more likely yoursuccesssuccess
Good objectives will guide you inGood objectives will guide you indetermining what financial, time and humandetermining what financial, time and humanresources will be needed to meet itresources will be needed to meet itsuccessfullysuccessfully
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|SMART} OBJECTIVES|SMART} OBJECTIVES
SS Specific.Specific. Each objective should define a particularEach objective should define a particularstep in the process towards planning or executingstep in the process towards planning or executingthe eventthe event
MM Measurable.Measurable. Do quantify your objective. SpecifyDo quantify your objective. Specifyhow much in terms of number or percentage,how much in terms of number or percentage,indicate whether your specific should increase orindicate whether your specific should increase ordecreasedecrease
AA Achievable.Achievable. While objectives should not beWhile objectives should not begimmes, they should be realisticgimmes, they should be realistic
RR -- Relevant.Relevant. Make sure what youre doing orMake sure what youre doing ormeasuringmeasuring needsneeds doing/measuring and that youdoing/measuring and that you
know who/what will be needed to get it doneknow who/what will be needed to get it doneTT Time bound.Time bound. Do be clear on how long it shouldDo be clear on how long it shouldtake to complete the task. This helps you stay ontake to complete the task. This helps you stay ontarget. Remember, once you set your event date andtarget. Remember, once you set your event date andstart to market it, it cant be moved.start to market it, it cant be moved.
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TYPES OF OBJECTIVESTYPES OF OBJECTIVES
TimeTime
QuantityQuantity
FinancialFinancial
EducationalEducational
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FINANCIAL OBJECTIVESFINANCIAL OBJECTIVES
Financial objectives may quantify thatFinancial objectives may quantify thatyour function isyour function is
For profitFor profit Fund raiser or ongoingFund raiser or ongoing
operation to generate income for theoperation to generate income for theorganisationorganisation
NonNon--profit or Breakprofit or Break--eveneven -- the objectivethe objectivehere is to have income generated by thehere is to have income generated by the
event equal the expenditureevent equal the expenditureHostedHosted The organisation will absorb theThe organisation will absorb thecost of the event to create goodwillcost of the event to create goodwill
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EDUCATI AL ECTI ESEDUCATI AL ECTI ES
These should also be SMARTThese should also be SMART
They should specify the behaviour,They should specify the behaviour,knowledge or skill the learner mustknowledge or skill the learner mustshow to demonstrate masteryshow to demonstrate mastery
This makes assessing whether learningThis makes assessing whether learninghas taken place to the requiredhas taken place to the required
standard easierstandard easierMay also look at aggregate results suchMay also look at aggregate results suchas pass rates for a class or subjectas pass rates for a class or subject
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ACTIVITYACTIVITY
WRITING OBJECTIVESWRITING OBJECTIVES
In pairs, write one objective of the typeIn pairs, write one objective of the type
assigned. The activity should take noassigned. The activity should take no
more than 10 minutes.more than 10 minutes.
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THE OBJECTIVE TREETHE OBJECTIVE TREE
An objective tree is a conceptual toolAn objective tree is a conceptual tool
An objective tree is a visual toolAn objective tree is a visual tool
An objective tree is a strategic toolAn objective tree is a strategic tool
Start with your primary objectiveStart with your primary objectiveBreak out into each of your core areasBreak out into each of your core areas
Break each of these down until you cant goBreak each of these down until you cant goany furtherany further
Then go through each objective to make sureThen go through each objective to make surethat it is SMARTthat it is SMART
Arrange your objectives until each is at theArrange your objectives until each is at thecorrect levelcorrect level
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SMALL GROUP ACTIVITYSMALL GROUP ACTIVITYIn your groups:In your groups:
Develop your events goal, and SMARTDevelop your events goal, and SMART
objectives.objectives.
Write each objective on an index cardWrite each objective on an index card
Create your objective tree by movingCreate your objective tree by moving
the cards around until you find thethe cards around until you find the
correct flowcorrect flow
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SUMMARYSUMMARY
You can now:You can now:
Define an event goalDefine an event goal
Define an event objectiveDefine an event objectiveDifferentiate between goals andDifferentiate between goals andobjectivesobjectives
Explain the characteristics of effectiveExplain the characteristics of effective
objectivesobjectivesUtilise the objective tree as a tool inUtilise the objective tree as a tool inplanning your eventsplanning your events