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COTTONUSA2003

Buyer’sGuide

TO U.S. MANUFACTURECOTTON PRODUCTS

CottonCouncilInternational

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Buyer’s Guide

COTTON USA

TO U.S. MANUFACTURED COTTON PRODUCTS

Prepared and Distributed by

Cotton Council International

This Guide provides information to potential buyers of U.S.

manufactured cotton products. The companies listed in this

Guide are quality producers of 100 percent cotton products

containing a majority of U.S. cotton. Please contact them

directly regarding specifications, prices, and delivery.

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7 yarnmanufacturers

19 woven topweightfabric manufacturers

31 woven bottomweightfabric manufacturers

41 knitsfabric manufacturers

55 home furnishingmanufacturers

63 otherspeciality-coated/laminated,industrial non-woven andcotton product manufacturers

65 company 79 indexcontacts

Contents

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Cotton Council International, the export promotion division of the National Cotton Council of America,launched a new promotional program, COTTON USA, in 1989 to build sales of products made of U.S.

cotton in international markets. The program began in Western Europe, Japan, Korea, and Taiwan.

Subsequently, markets in Southeastern Asia and Latin America have been added, swelling COTTON USA’s

total international consumer market exposure to nearly one billion persons. COTTON USA, representing the

world’s leading fashion fiber, provides a way for apparel and home furnishing manufacturers to reinforce

their commitment to superior product quality and performance.

CAN HELP MAKE YOUR PRODUCTSMORE COMPETITIVE IN WORLD MARKETS.

How The COTTON USA

Promotional Program Works

The COTTON USA promotional program offers a

competitive edge that doesn’t rely solely on price.

It is designed to provide an extra selling advantage.

Using comprehensive marketing research, a leading

international design firm developed our appealing

COTTON USA trademark. We have publicized it heavily

for the past ten years in television and full-color

magazine advertisements aimed at women 15–54 years

old and their families in the middle and upper socio-

economic strata—the primary purchasing group for

textile products.

In addition to COTTON USA’s sales-building advertising

and public relations campaign, consumers are being

exposed to the benefits of cotton and the quality

of products made with U.S. grown cotton through

in-store retail promotions. In order for manufacturers and

retailers to benefit from this multimillion dollar campaign

and participate in sales driven retail events, COTTON

USA offers a no-cost licensing program to all quality

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COTTON USA

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cotton product manufacturers whose products contain a

majority of U.S. cotton. The license allows manufacturers

and retailers to use the COTTON USA Mark on

packaging and in the overall marketing campaign of 

their qualifying products. COTTON USA’s convincing

advertising motivates consumers to seek out those

products identified with the COTTON USA Mark and

thus provide the superior qualities and benefits of 

U.S. cotton.

Many leading mills and finished apparel and home

textile producers recognize the strong value-adding

ability of the COTTON USA Mark. In 2002, over 2,000

product lines were licensed by COTTON USA

—making hundreds of millions of products labeled with

the COTTON USA Mark available to consumers at retail.

Proof That The COTTONUSA Mark Will WorkFor Your ProductsThrough independent research, the COTTON USA

program is regularly measured to determine consumer

opinions and feelings about the COTTON USA Mark and

products labeled with it to make the Mark more valuable to

licensees. The most important finding in this regard is Mark

awareness—the number of consumers who know that it

stands for quality products made of U.S. cotton. In 2002,

consumer awareness reached 53 percent, meaning that one

out of every two women readily appreciates the added

value of the COTTON USA Mark—proof that companies

can benefit from an enhanced image by using the COTTONUSA Mark.

In addition to Mark awareness, consumer research also

probes critical attitudes that can affect consumer behavior —

will consumers want to purchase your product? Research

shows clearly that consumers who recognize the COTTON

USA Mark perceive cotton products bearing the Mark to be

superior in six important purchase decision factors.

Consumers believe that the COTTON USA Mark is a sign

of high quality, durability, comfort, style, and reputable

manufacturers. Most importantly, they buy COTTON USAproducts more often—clear evidence that being a COTTON

USA licensee can increase a company’s sales and profits.

By appealing to the most frequent buyers of cotton

products, the COTTON USA Mark becomes more valuable

to companies who join the COTTON USA Program.

COTTON USA promotions are carefully designed to

stimulate higher levels of consumer cotton purchases.

The proof is dramatically shown in the following chart in

which women aware of the Mark report greater purchasing

activity compared to those who are unaware. The aware

consumer group has a 10 percentage points greater

purchasing history than those unaware of the Mark.

Rating 8, 9, or 10 on a 10 Point Scale

better styling

more comfortable

higher quality

40%

49%

45%

54%

42%

53%

45%

59%

44%

57%

Source: Roper Starch Worldwide

1989 1990 1991 1992 1993

Consumer Awareness ofCOTTON USA Mark

12%

21%

27%

33%31%

39%

42%41%

43%

Purchased cotton products in last 3 months

reputable manufacturers

more durable

I would buy

43%

56%

Unaware Aware

Unaware Aware

55%

65%

3

42%

33%

41%

1994 1995 1996 1997 1998 1999

48%

2001

53%

2000 20022002

Consumer Attitudes TowardCOTTON USA Products

COTTON USA AffectsCotton Purchases

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1. The product line must be first quality and 100 percent cotton (exclusive of nominal non-cottonreinforcement, elastic or decoration)

2. Of the cotton content, the product line must contain at least 50 percent U.S. grown cotton

3. The product bearing the COTTON USA Mark will not be marketed within NAFTA countries (U.S.,

Canada and Mexico), Central America, or the Caribbean

4. The manufacturer should have a solid corporate reputation and market quality brands retailed

at mid-market price points and higher

Sourcing Cotton ProductsFrom The United States

One way to insure that your products will auto-

matically qualify is to source 100 percent cotton

yarn, fabrics, and finished products from the

United States. Throughout this Buyers Guide, you will

find a source for every type of 100 percent cotton

products. These companies manufacture quality cotton

products made in the United States of U.S. cotton.

Many of these companies are already licensed to usethe COTTON USA Mark. You will notice their advertise-

ments throughout the publication. Our U.S. Value

Added COTTON USA licensees are Alice Mills, Inc.;

American & Efird, Inc.; American Cotton Growers

(A Division of Plains Cotton Cooperative Association);

AMTEC, LLC.; Ameritex Yarn; Arca Knitting, Inc.;

Avondale Mills, Inc.; Barnhardt Manufacturing Co.;

Buhler Quality Yarns; Carolina Cotton Works, Inc.;

Carolina Specialty Fabrics (A Division of Carolina Mills,

Inc.); Cheraw Yarn Mills; Cone Mills Corporation; Dan

River Inc.; Dorf Industries – Mohawk International/ 

Newmark Rugs; Four Leaf Textiles; Frontier SpinningMills; Galey & Lord Industries, Inc.; Golding Fabrics;

Greenwood Mills; Harriet & Henderson Yarns; Inman

Mills; Johnston Industries, Inc.;National Textiles;

Parkdale Mills; Pillowtex Fieldcrest Cannon; Ramtex

Inc.; R.L. Stowe Mills; Shavel Home Products; Shuford

Mills; Spectrum Dyed Yarn Inc.; Springs Industries;

Swift Denim; Swift Spinning Mills; Texollini; The Rug

Barn, Inc.; TNS Mills Inc.; Tuscarora Yarns; Weave

Corporation; Wehadkee Yarn Mills; and WestPoint

Stevens, Inc.

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AND BUILD YOUR SALES

HOW TO JOIN

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COTTON USAIs Ready To Help YouCotton Council International can help your company

capitalize on the benefits of the COTTON USA Mark.

When you qualify and enroll in the COTTON USA

promotional program, you also begin to participate inour ongoing support program which consists of retail

promotions, trade advertising, publicity releases,

press conferences, consumer public relations,

marketing research studies on consumer response

to the COTTON USA Mark, and COTTON USA

consumer advertising.

COTTON USA has a global network of offices and

associates which can be enlisted to support licensees.

We have professionals based in our principal office in

Washington, DC as well as in London, Dusseldorf,

Hong Kong, Seoul, Osaka, Taipei, and the Philippines.

Our Latin American representatives are located in

Washington, D.C., as well as Bogota, Sao Paulo, and

San Jose, Costa Rica. The COTTON USA team of 

marketing/promotional professionals can help you get

maximum impact from a COTTON USA license for your

product line. In some cases we can assist in market

introductions, or design ideas for optimum selling appeal

when the Mark is added to your packaging. Like the

Mark license, all of these extra services come at no

cost. However, to participate you must be using the

world’s premier fiber ingredient, U.S. cotton, and obtain

a license to use the COTTON USA Mark. Contact

the appropriate CCI office to learn how your cotton

products can enjoy the power of COTTON USA.

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The COTTON USA team of marketing/promotional professionals can help youget maximum impact from a COTTON USAlicense for your product line.