Country Analysis UK

7/31/2019 Country Analysis UK

1/23

Rashmi Ramachandra Roll No. 87

INTERNATIONAL MARKETING


2/23

INTRODUCTIONOfficial Name: United Kingdom of Great Britain and Northern Ireland

Subdivisions : England, Scotland, Wales and Northern Ireland

Population : 62,698,362 (est. July 2011)

Capital : London (metropolitan pop. about 8.615 million).

Most-populated city: LondonArea : 243,610 sq. km. (94,058 sq. mi.)

Terrain : 30% arable, 50% meadow and pasture, 12% waste or urban, 7%

forested, 1% inland water.

Land use: 25% arable, 46% meadows and pastures, 10% forests and woodland,

19% other.Climate: Generally mild and temperate; weather is subject to frequent changes

but not often to temperature extremes.

Major religions: Christian 71.6%, Muslim 2.7%, Hindu 1%, other 1.6%,

unspecified or none 23.1%.

Major languages: English, Welsh, Irish Gaelic, Scottish Gaelic.


3/23

Major Ethnic : White 92.1% Black 2%, Indian 1.8%,groups Pakistani 1.3%, mixed 1.2%, other 1.6%.

Literacy : 99%.

Education : Mandatory from ages 5 - 16.

Life expectancy : Males 77.95 years;Females 82.25 years;

Work force : Services 80.4%; Industry 18.2%;

Agriculture 1.4%.

GDP : $2.247 trillion

Annual Growth Rate: 1.25%

Major Goods Exports: Manufactured goods , fuels, chemicals,

food , beverages

INTRODUCTION contd


4/23

History 55 B.C. : Invaded by Rome and subsequent incorporation to Roman

Empire 5-6th Century: Invasion by Angles, Saxons, and Jutes 1066 A.D. : Norman conquest ensures safety of Britain from further

conquests and development of Britain as a political,administrative, cultural, and economic center

1536 : Political and administrative union of Wales 1588 : Defeat of Spanish Armada establishes England as a Sea

Power 1707 : Union of England and Scotland completed Great Britain 1801 : Union of Great Britain and Ireland to form United Kingdom.

Between 14th Century and 19th Century British Empire established coloniesin remote parts of the world. The height of colonial expansion was duringthe reign of Queen Victoria (1837-1901). Queen Victorias reign witnessedthe spread of technology ,commerce ,language and government spreadthroughout


5/23

CULTURE

Recorded history /Culture of the United Kingdom is from the Roman

Invasion of Britain.

The four countries forming United Kingdom England ,Scotland , Wales and

Northern Ireland have known to be inhabited in the Neolithic, Mesolithic ,

Bronze Age and Iron Age

The Stone Henge and Avebury in England are remains from the

prehistoric ages.


6/23

Culture contd.. Literature : Encompasses the literary traditions of England and

Scotland including native literature written in Celtic

Language, Anglo-Saxon literature and recent English literary

works of Shakespeare, Milton, Alexander Pope,Charles

Dickens ,Oscar Wilde and other literary stalwarts.

Theatre : Vibrant tradition of theatre since 1707, West End is

the oldest theatre built in the 17th Century.

Royal Shakespeare theatre built in 1932
http://en.wikipedia.org/wiki/File:RSC_Theatre,_Stratford-upon-Avon_13f2005.jpg


7/23

Culture Contd

Music: Long history of music includes

Traditional folk music, ballads, Western Classical Music, Britishpop and rock,

Christmas Carols first sung in 1426, Nursery Rhymes recorded

in English plays in Mid 16th Century. One of the main countries in development of Rock Music.

London is a major centre for world classical music and housesthe The Royal Philharmonic Orchestra and the Royal Opera

house one of the worlds oldest opera houses. Top pop groups include The Beatles, The Rolling Stones, Led

Zeppelin and many others.


8/23

Culture Contd Cinema: Large impact on modern Cinema,

greatest actors, directors and motion pictures of all time

including, Sir Alfred Hitchcock, Charlie Chaplin, David Lean,

Vivien Leigh, Audrey Hepburn, John Gielgud, Sean Connery,

Odeon Cinema in London hosts numerous European

and World Film Premiers Media and Broadcasting:

BBC is the largest broadcaster in the world. BBC and Channel 4 are state

owned but operate independently.
http://en.wikipedia.org/wiki/File:BBC_Television_Centre.JPGhttp://en.wikipedia.org/wiki/File:Leicester_Square_Odeon.jpghttp://en.wikipedia.org/wiki/Sir_Alfred_Hitchcockhttp://en.wikipedia.org/wiki/Sir_Alfred_Hitchcockhttp://en.wikipedia.org/wiki/Sir_Alfred_Hitchcockhttp://en.wikipedia.org/wiki/Sir_Alfred_Hitchcockhttp://en.wikipedia.org/wiki/Sir_Alfred_Hitchcockhttp://en.wikipedia.org/wiki/Sir_Alfred_Hitchcockhttp://en.wikipedia.org/wiki/Sir_Alfred_Hitchcock


9/23

Education

Separate education system in each country of UK

Has Comprehensive Schools and Public Schools

Public schools like Eton , Harrow & Rugby are prominent

schools founded hundreds of years ago. Has highest ranked universities in the world like University of

Oxford and University of Cambridge, Imperial College ,London

London School of Economics and London Business School are

considered as worlds best institutions for research andbusiness management respectively.


10/23

Science and Technology

Pioneer of the Industrial /Scientific Revolution

England and Scotland have been prominent in world scientific

and technological development.

Royal Society serves as the national academy of sciences andthe oldest learned society existing since 1660.

Pioneers of Science and technology include Sir Isaac Newton,

Michel Faraday, Charles Darwin, James Joule and many others.
http://en.wikipedia.org/wiki/File:Maquina_vapor_Watt_ETSIIM.jpg


11/23

ECONOMICAL

UK is the 6

th

largest national economy in the world measured bynominal GDP.

GDP 2010: $2.247 trillion.

Annual growth rate (IMF, 2010): +1.25%.

Unemployment rate: 7.7%

Budget Deficit: 11% of GDP

Natural resources: Coal, oil, natural gas, tin, limestone, iron ore, salt, clay,

chalk, gypsum, lead, silica.

In terms of output

Agriculture accounts for 0.8% of GDP;

Industry 15.9% of GDP

Services 83.3% of GDP Ease of doing business ranking 2011: 6th

US A & UK share the world largest FDI partnership

USA to UK :$421 billion (2008)

UK to USA :$454 billion (2008)


12/23

ECONOMICAL contd

TRADE Exports of goods and services--$664.3 billion.

Major goods exports--manufactured goods, fuels, chemicals, food,

beverages, tobacco.

Major export markets--U.S., European Union.

Imports of goods and services--$740.8 billion.

Major goods imports--manufactured goods, machinery, fuels, foodstuffs.

Major import suppliers--U.S., European Union, and China.


13/23

EXPORT PARTNERS

Top UK Export Partners

Sr. NO. Country of

Destination

2009

(m)2008 (m) % Change

1 UNITED STATES 33531 34964 -4.1

2 GERMANY 24760 28454 -13

3 FRANCE 17871 18746 -4.7

4 NETHERLANDS 17379 19367 -10.3

5 IRISH REPUBLIC 15295 18586 -17.7


14/23

IMPORT PARTNERS

Top UK import partners

RankCountry of

Dispatch2009 (m) 2008 (m) % Change

1 GERMANY 39131 44460 -12

2 UNITED

STATES

28451 28877 -1.5

3 CHINA 22840 21968 4

4 NETHERLA

NDS

21201 25327 -16.3

5 FRANCE 20226 23191 -12.8


15/23

POLITICAL Type : Constitutional monarchy.

Constitution: Unwritten; partly statutes, partly common law and

practice.

Branches:

Executive--Monarch (head of state), Prime Minister (head of

government), Cabinet.

Legislative--bicameral Parliament: House of Commons, House of

Lords; Scottish Parliament, Welsh Assembly, and Northern Ireland

Assembly.

Political parties: Conservative, Labour, Liberal Democrats, UK

Independence Party, British National Party and other regional parties in

Scotland , Wales and Northern Ireland.


16/23

POLITICAL contd

Foreign relations : Relations with all members of Commonwealth of Nations

United States is closest ally

Has good relations with Europe

An influential role in the Commonwealth, United Nations

Founding member of G7,G8,G20,NATO,OECD,WTO etc.

Military

the third-largest defence budget in the world

One of the 5 recognized nuclear powers in the world Royal Navy is the only navy to build supercarriers after US.


17/23

GEERT HOFSTEDE INDEX- INDIA-UK

77

48

56

40

61

35

89

66

35

25

0

10

20

30

40

50

60

70

8090

100

PDI IDV MAS UAI LTO

India

UK


18/23

Geert Hofstede Index- IndiaU.K.

Power Distance Index: At a PDI of 35 UK has a society that believes thatinequalities amongst people should be minimized.

Individualism: At a score of 89 UK has one of the highest Individualisticscores which can be compared to other countries like USA , Australia andother developed countries. The British are highly individualistic andprivate people

Masculinity: At a score of 66 Britain is a highly masculine society ,highlysuccess oriented and driven.

UAI: At a score of 35, the British are risk takers and flexible to changingenvironment.

LTO: At 25 the UK is a short term oriented society which has a greatrespect for history and tradition as well as a focus on quick results in thefuture. Planning horizons tend to be short and business particularly is veryfocused on short term quarterly goals and quick results


19/23

Business in UK

Best Buy UK

Joint Venture of Best buy US Electronics retailer and Mobile

Co. Carphone warehouse UK. Best buy has 51% stake in

Carphone Warehouse

Established in April2010

Original Target of 200 stores, opened only 11 stores

Estimated losses in fiscal year 2011 $318 mill

Brand retreat from UK by end of year 2011 but will havefinancial interest in Wireless World which has 142 stores.


20/23

Best Buy cont..

Strategy for launch

Acquisition

Big box stores for electronic outlets

Strong emphasis on US-style customer service

Low prices. Reasons for failure:

Acquisition during economic decline

Choice of large outlets not working

Change in UK customer habits, preferring to buy electronics throughonline.


21/23


22/23

Nestle- KIT KAT Contd..

Stability is shortlived. Other major brands like Mars,Twix, Snickers show

increase in sales.

100 years of Brand investment ripped.

New strategy to revive Kit Kat

Call centres set up to obtain customer feed back

Customers dislike of new flavours (will try once) but will not repeat

Prefer the classic Kit Kat

Axed new flavours

Devised new marketing campaign with triple the budget as of 2005

Brought back sloganHavea Break, Have a Kit Kat

Increase in sales of traditional Kit Kat up by 12 %


23/23

Date post:	05-Apr-2018
Category:	Documents
Upload:	rashmiram77
View:	222 times
Download:	0 times

Country Analysis UK

Documents