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Submitted to:Khondaker Sazzadul Karim

Associate Professor, MarketingFaculty of Business, NUB.

Course Title: Integrated Marketing Communication

Course Code: MKT 4208

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Submitted by:Group: Clitoria

Members of the group:

Name I.D.Syeda Bashira Khatun BBA080260787Mrinaliny Bhoumick BBA080260796Md. Abu Raihan

BBA080260770

Ranjit Kumar Sarkar BBA070260577

Session: Fall 2011

Section: BBA A

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Presenters are:

Name I.D.Md. Abu Raihan BBA080260770Ranjit Kumar Sarkar BBA070260577

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AdvertisementAdvertising is a form of communication used to

persuade an audience (viewers, readers or listeners) totake some action with respect to products, ideas, orservices.

The Structure of anAdvertisement

The reader interest must 1st arouse before there ispossibility of making sale. In a display advertisementwe use an attention compeller. If we have arousedthe readers interest, created enthusiasm to buy the

action line should inspire the urgency to possess.

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The Headline (The Promise of Benefit)

Its a restaurant business so its advertisement headline

should be attractive to bring the attention of the targetcustomers.

Our advertising head line will be

Relax and enjoy food and drinks amongst friends, family

& with some 1 special.

Sub-headline (The spelling out of the promise)

For the clearness of our advertisement sub-headline is essential.

Country Lounge Restaurant

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AmplificationThe Country Lounge is a restaurant which environment

is designed keep in mind the home friendly. Herespecial arrange for family and children.

Proof of the claim

For their quality proof of claim they invite Ayub Bacchu fortheir launch function.

Action to take

Country Lounge can offer discount for social function ofBangladesh.

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Country Lounge selected advertisement media

and message strategy and advertising appeal

we consider billboards and leaflets. When people goout or billboards near peoples attention easily attractby attractive billboards.

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we can provide leaflet such places where student groups are

available.

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We designed our message strategy considering our social value.

We will design billboards and leaflets message on different

social occasion and also for any special offer.

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Advertising Story book of Country LoungeStoryboards are graphic organizers in the form of

illustrations or images displayed in sequence for thepurpose of pre-visualizing a motion picture, animation,

motion graphic or interactive media sequence.

The story board is developed below:DESCRIPTION Visual Audio

1. Children of a family

are always remain

disappointed or sad [1st

child age (9+) & second

child age (5+)] because

they have no place for

their refreshment.

1. For children perfect

growth not only physical

but also mental; mental

refreshment is essential.

So their need is not

excess.

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2. Children's upset face

made their parents or

family members

unhappy & worried.

2. Parents (we)

are searching

place such in

own Khulna

city like Dhaka

or abroad

where they

take their

children for

childrens

amusement.

DESCRIPTION Visual Audio

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DESCRIPTION Visual Audio3. Here will show

some images of

restaurants which

do not consider

children

amusement; only

serve food to earn

money in a very

commercial way.

3. Food is

only physical

need besides

those children

also need

amusement;

which the

restaurants are

failed to

provide.

4. A happy family

with their children

comes to visit

them, and see their

situation.

4. They told

them about the

restaurant

Country

Lounge.

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DESCRIPTION Visual Audio5. The 1st family

will surprised to

hear the name of

Country Lounge

restaurant.

5. We do hear

of the

restaurant that

is in our city.

We will visit

today.6. Here extra

facilities ofCountry Lounge

will be shown.

6. On behalf of

CountryLounge will

say that we do

not think that

Children are

not our initialcustomers. We

deeply consider

their feelings.

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DESCRIPTION Visual Audio7. The family

entre in the

Country Lounge.7. This is really a

nice place where

we can visit for

our and also our

children

refreshment.

8. Children are

happy to playing

with the other

children.

8. Children will

be happy if they

found the place

to do their

willingness.

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DESCRIPTION Visual Audio9. Family feels

happy to see the

children happy alsowith the Country

Lounge Service.

9. If you want

to enjoy

delicious foodand be relaxed

and happy

then visit

Country

Lounge.10. At the time of

leaving Country

Lounge the family

with children

captures the picture

with jolly mind.

10. Country

Lounge

Relax and

enjoy food and

drinks

amongst

friends, family

and with some

1 special.

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DESCRIPTION Visual Audio11. Now the logo of

Country Lounge

Will be shown andbelow the brand

mantra will

appears.

Relax and enjoyfood and drinks

amongst friends,

family and with

some 1 special.

11. The

Country

Lounge ofBangles,

Chinese, Indian

Thai, Turkish,

Asian and Fast

food

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