COUNTRY MANAGER PRESENTATION OCTOBER 2012

Cloud based Booking, CRM and Management tool for Micro-Small Business

applied to their Facebook Business page delivering efficiency and growth.

AppPointment is..

A simple to use, cloud-based service that allows any appointment and

booking type of business to operate more effectively, to grow and retain

customers - all through Facebook

Seedcamp

2012

Finalist

(Tel Aviv)

Customer benefits

The benefits to micro-small businesses are considerable:

Online 24/7/365 booking system from Facebook page

Lead and Customer creation through Facebook marketing

channels

Increased profitability with integrated reminder system (less no-

show)

Filling up of `low` periods in the week with automated campaigns

Increased sales with 24/7/365 access to purchase of Gift

Vouchers

Tracking and knowledge of customer history

Consumer benefits

Consumer is the client of the business:

Access to online 24/7/365 booking from Facebook page

Access to purchase and delivery of Gift Vouchers 24/7/365

Discount Coupons

Loyalty Reward points giving Free Services

Rewards for promotion of business - WoM

Reminder function on bookings, discount coupons and gift

vouchers

Key functionalities

Consumers are able to book through Facebook 24/7/365

=

Consumers becomes `promo-agent` of the business and gets rewarded

with loyalty points and discounts.

=

AppPointment becomes a strong tool for Customer Acquisition,

Retention and Reward using Facebook data mining and friends network

=

Future features

We are constantly developing AppPointment and some of the

upcoming features are:

Birthday Coupon - auto sending of Discount Coupon

Payment Implementation – Gift Voucher and booking

Booking reminders - SMS

Tablet application (USER) – mobility in management

Mobile application for Consumer – anytime anywhere

Auto campaign generator – fill up low periods

Calendar Chatting system – customer service

Competitor analysis

No direct competitor

Market segments

Hair Salon

Nail Studio

Beauty Salon

Fitness Centre

Personal Trainer

Therapist

Spa

Tattoo artist

Driving School

Dietician

Beautician

Yoga / Pilates Studio

Tanning Studio

Babysitting

Home Cleaning

Pet Walker

Pet Groomer

Advisor

Any business that takes appointments and bookings over the phone and

where promotion and customer generation can happen through Social Media.

Roll-out Markets

Launching in markets where Beauty, Health & Leisure are strongly

embedded in the Consumer spending pattern. UK, European countries

around the Mediterranean, USA and South American 750.000

potential

customers

in target

territories

Country Manager

In order to achieve maximum benefit of our `First Mover advantage`

we shall apply a Country Manager & Partner program that will allow

for not only fast spread and penetration but also local support and

maximum customer service.

Country Manager Responsibilities:

Manage all local activities incl. support function (chat on facebook)

Establish partnerships with local industry players

Contact local media to generate PR and drive awareness

Meet the agreed Key Financial Projections

Manage local blogs, social media etc..

Country Manager

AppPointment offers:

Exclusive Country rights for AppPointment

Comprehensive training in usage and sales techniques

Marketing material, set-up and standards

Weekly conference call with HQ

Key Account Manager

Back office and technology support

Business networking assistance

Financial offer:

Revenue Sharing on Subscription Fee (66% to CM)

Sign-on fee of EUR 2.500,- (one off)

Go-To-Market strategy

Expected customer conversion channels

1. (40%) Internet Ads (Facebook, Google Ads)

2. (30%) Re-Seller Program

3. (10%) Partnership Program

4. (10%) Referral Program

5. (10%) Strategic Alliances

In order to achieve maximum benefit of our `First Mover advantage` we

shall apply a Country Manager & Partner program that will allow for not

only fast spread and penetration but also local support and customer

service.

Marketing

Detailed plans must be developed and applied in each market in close

cooperation with the Country Manager who holds valuable local

market knowledge. International branding shall be managed by

AppPointment directly in collaboration with media agency.

Facebook Ads

Google Ads

Retargeted Ads

Sales Force

Social network and blogs posting

Partnership network

Industry associations

Revenue

We offer a full version, full support, no credit card required

30 days FREE trial.

At the end of the trial period the USER will enter into paid

subscription which is charge at EUR 40,- per month.(depends on

country)

66% revenue share to the Country Manager

Key Financial Projections

Q312 Q412 Q113 Q213 Q313 Q413

Users

End-Users /

Consumers

Revenue €

Marketing

spend

AppPointment's Key-Account Manager and the Country Manager

must agree on Key Financial Projections for a rolling 18 month

period which must be revised every Quarter.

Founders

Claus Rosenberg Gotthard – Angel Investor – CEO

Serial Entrepreneur and self employed for the past 20 years and a

number of successful start-up experiences in the field of Trading, Facility

Service, Renewable Energy and Investments. Communicator, Mentor,

Motivator and Facilitator.

Charalambos Papadopoulos – Project Manager – COO

Charalambos studied Electrical and Computer engineering at Aristotle

University of Thessaloniki, completing his dissertation in Systems Project

Management. He worked on R&D Robotics Projects, winning 1st place,

European Division, at RoboCup-RoboRescue in Austria in 2009, and

representing Greece for the first time in the 2008 competition.

Co-Founders

Dimitrios

Karagiannis

Software Engineer

Monica

Ceballos

Designer

Sokratis

Pimenidis

Web developer

Konstantinos

Gounitsiotis

Software Engineer

Mario Stavri

Sales

Looking for

Partner with in-depth knowledge of local micro-SMB market

Understanding and experience with Digital Media and Online

marketing

Experience with Facebook and development of Facebook

Business Pages and / or design of web sites and apps

Ability and willingness to employ small team of dedicated people

to drive growth and fast spread in the market.

If you are interested in hearing more or becoming a Country

Manager please contact Claus by email

AppPointment is available in English – Spanish – Greek

More languages is being added continuously in autumn of 2012

You will find AppPointment here