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Course Title: Sport, Recreation, & Entertainment ...myvolusiaschools.org/cte/Documents/SREM.pdf ·...

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Course Title: Sport, Recreation, & Entertainment Management CURRICULUM MAP Course Number: 8827430 1 UNIT/ORGANIZING PRINCIPLE: BUSINESS STRUCTURE & ECONOMIC PRINCIPLES PACING: 6 WEEKS Unit Number: 1 ESSENTIAL QUESTIONS: 1. Explain the role sports and entertainment play in our economy. 2. Discuss the multiple ways sports franchises earn revenue and the roles different businesses play. Sport, Recreation, & Entertainment Program Frameworks COMMON CORE STANDARDS 21 CENTURY SKILLS Project-Based Learning MEASUREMENT TOPIC/OUTCOME PERFORMANCE TASKS ASSESSMENTS (Formative/Summative) 31.0 Explain the business structure of the sport, recreation, and entertainment marketing industry 30.0 Apply economic principles to sport, recreation, and entertainment marketing. 31.01 Evaluate advantages and disadvantages of operating as a profit or not-for-profit organization. 31.02 Assess role of electronic commerce in sport, recreation, and/or entertainment marketing. 31.03 Define national trade and international trade in terms of sport, recreation, and entertainment. 30.01 Examine role of the profit motive in the marketing of sports, recreation, and entertainment. 30.02 Explain role of sport, recreation, and entertainment marketing in the free enterprise system. 30.03 Apply economic concepts to sport, recreation, and entertainment marketing including pricing, distribution, risk, productivity, competition, and cycles. 30.04 Analyze relationship between economics and the sport, recreation, and entertainment industry. Common Core/College & Career Readiness/Reading Anchor Standards Comprehension and Collaboration CCSS.ELA-Literacy.CCRA.SL.1 Prepare for and participate effectively in a range of conversations and collaborations with diverse partners, building on others’ ideas and expressing their own clearly and persuasively. CCSS.ELA-Literacy.CCRA.SL.2 Integrate and evaluate information presented in diverse media and formats, including visually, quantitatively, and orally. CCSS.ELA-Literacy.CCRA.SL.3 Evaluate a speaker’s point of view, reasoning, and use of evidence and rhetoric. Presentation of Knowledge and Ideas CCSS.ELA-Literacy.CCRA.SL.4 Present information, findings, and supporting evidence such that listeners can follow the line of reasoning and the organization, development, and style are appropriate to task, CRITICAL THINKING AND PROBLEM SOLVING Reason Effectively • Use various types of reasoning (inductive, deductive, etc.) as appropriate to the situation Use Systems Thinking • Analyze how parts of a whole interact with each other to produce overall outcomes in complex systems Make Judgments and Decisions Effectively analyze and evaluate evidence, arguments, claims and beliefs Analyze and evaluate major alternative points of view Synthesize and make connections between information and arguments Interpret information and draw conclusions based on the best analysis Reflect critically on learning experiences and processes Solve Problems Solve different kinds of non-familiar problems in both conventional and innovative ways
Transcript
Page 1: Course Title: Sport, Recreation, & Entertainment ...myvolusiaschools.org/cte/Documents/SREM.pdf · Explain the role sports and entertainment play in our economy ... and entertainment

Course Title: Sport, Recreation, & Entertainment Management CURRICULUM MAP Course Number: 8827430

1

UNIT/ORGANIZING PRINCIPLE: BUSINESS STRUCTURE & ECONOMIC

PRINCIPLES

PACING: 6 WEEKS

Unit Number: 1

ESSENTIAL

QUESTIONS:

1. Explain the role sports and entertainment play in our economy.

2. Discuss the multiple ways sports franchises earn revenue and the roles different businesses play.

Sport, Recreation, & Entertainment

Program Frameworks COMMON CORE STANDARDS 21 CENTURY SKILLS

Project-Based Learning

MEASUREMENT

TOPIC/OUTCOME PERFORMANCE TASKS

ASSESSMENTS

(Formative/Summative)

31.0 Explain the business structure of the sport, recreation, and entertainment marketing industry

30.0 Apply economic principles to sport, recreation, and entertainment marketing.

31.01 Evaluate advantages and disadvantages of operating as a profit or not-for-profit organization. 31.02 Assess role of electronic commerce in sport, recreation, and/or entertainment marketing. 31.03 Define national trade and international trade in terms of sport, recreation, and entertainment. 30.01 Examine role of the profit motive in the marketing of sports, recreation, and entertainment. 30.02 Explain role of sport, recreation, and entertainment marketing in the free enterprise system. 30.03 Apply economic concepts to sport, recreation, and entertainment marketing including pricing, distribution, risk, productivity, competition, and cycles. 30.04 Analyze relationship between economics and the sport, recreation, and entertainment industry.

Common Core/College & Career

Readiness/Reading Anchor Standards

Comprehension and Collaboration

CCSS.ELA-Literacy.CCRA.SL.1 Prepare for and

participate effectively in a range of conversations and

collaborations with diverse partners, building on

others’ ideas and expressing their own clearly and

persuasively.

CCSS.ELA-Literacy.CCRA.SL.2 Integrate and

evaluate information presented in diverse media and

formats, including visually, quantitatively, and orally.

CCSS.ELA-Literacy.CCRA.SL.3 Evaluate a speaker’s

point of view, reasoning, and use of evidence and

rhetoric.

Presentation of Knowledge and Ideas

CCSS.ELA-Literacy.CCRA.SL.4 Present information,

findings, and supporting evidence such that listeners

can follow the line of reasoning and the organization,

development, and style are appropriate to task,

CRITICAL THINKING AND PROBLEM SOLVING

Reason Effectively

• Use various types of reasoning (inductive,

deductive, etc.) as appropriate to the

situation

Use Systems Thinking

• Analyze how parts of a whole interact

with each other to produce overall

outcomes in complex systems

Make Judgments and Decisions

• Effectively analyze and evaluate evidence, arguments, claims and beliefs

• Analyze and evaluate major alternative points of view

• Synthesize and make connections between information and arguments

• Interpret information and draw conclusions based on the best analysis

• Reflect critically on learning experiences and processes

Solve Problems

• Solve different kinds of non-familiar problems in both conventional and innovative ways

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Course Title: Sport, Recreation, & Entertainment Management CURRICULUM MAP Course Number: 8827430

2

30.05 Describe the economic growth of the sport, recreation, and Entertainment industry, including its various contributions to the Gross National Product (GNP). 30.06 Analyze economic impact of sport, recreation, and entertainment programs on local, state, national, and international economies. 30.07 Describe revenue sources for financing sport, recreation, and entertainment projects. 30.08 Examine ancillary sources of revenue for sport, recreation, and entertainment events (i.e., concessions, merchandise, sponsorship, tickets, programs, etc.). 30.09 Explain the interdependence between: Fans/Audience, Team/Players/Event/Property, Corporate partners/Sponsors of a successful sport, recreation, and/or entertainment event.

purpose, and audience.

CCSS.ELA-Literacy.CCRA.SL.5 Make strategic use of

digital media and visual displays of data to express

information and enhance understanding of

presentations.

CCSS.ELA-Literacy.CCRA.SL.6 Adapt speech to a

variety of contexts and communicative tasks,

demonstrating command of formal English when

indicated or appropriate.

Vocabulary Acquisition and Use

CCSS.ELA-Literacy.CCRA.L.4 Determine or clarify

the meaning of unknown and multiple-meaning words

and phrases by using context clues, analyzing

meaningful word parts, and consulting general and

specialized reference materials, as appropriate.

CCSS.ELA-Literacy.CCRA.L.5 Demonstrate

understanding of figurative language, word

relationships, and nuances in word meanings.

CCSS.ELA-Literacy.CCRA.L.6 Acquire and use

accurately a range of general academic and domain-

specific words and phrases sufficient for reading,

writing, speaking, and listening at the college and

career readiness level; demonstrate independence in

gathering vocabulary knowledge when encountering

an unknown term important to comprehension or

expression.

Common Core/Mathematical Practice

• Identify and ask significant questions that clarify various points of view and lead to better solutions

COMMUNICATION AND COLLABORATION

a) Communicate Clearly • Articulate thoughts and ideas effectively using

oral, written and nonverbal communication skills in a variety of forms and contexts

• Listen effectively to decipher meaning, including knowledge, values, attitudes and intentions

• Use communication for a range of purposes (e.g. to inform, instruct, motivate and persuade)

• Utilize multiple media and technologies, and know how to judge their effectiveness a priori as well as assess their impact

• Communicate effectively in diverse environments (including multi-lingual)

b) Collaborate with Others • Demonstrate ability to work effectively and

respectfully with diverse teams • Exercise flexibility and willingness to be helpful

in making necessary compromises to accomplish a common goal

• Assume shared responsibility for collaborative work, and value the individual contributions made by each team member

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Course Title: Sport, Recreation, & Entertainment Management CURRICULUM MAP Course Number: 8827430

3

Standards

CCSS.Math.Practice.MP1 Make sense of problems and persevere in solving them.

CCSS.Math.Practice.MP2 Reason abstractly and quantitatively.

CCSS.Math.Practice.MP3 Construct viable arguments and critique the reasoning of others. CCSS.Math.Practice.MP4 Model with mathematics. CCSS.Math.Practice.MP5 Use appropriate tools strategically. CCSS.Math.Practice.MP6 Attend to precision.

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Course Title: Sport, Recreation, & Entertainment Management CURRICULUM MAP Course Number: 8827430

4

UNIT/ORGANIZING PRINCIPLE: LEGAL & ETHICAL PRACTICES PACING: 9 WEEKS

Unit Number: 2

ESSENTIAL

QUESTIONS:

1. Discuss the relationship between athlete/entertainer and their agent.

2. How much responsibility do athletes/entertainers have to the community?

Sport, Recreation, & Entertainment

Program Frameworks COMMON CORE STANDARDS 21 CENTURY SKILLS

Project-Based Learning

MEASUREMENT

TOPIC/OUTCOME PERFORMANCE TASKS

ASSESSMENTS

(Formative/Summative)

32.0 Describe legal and ethical aspects of sport, recreation, and entertainment marketing industry.

32.01 Explain the term liability.

32.02 Explain the term contract. 32.03 Identify essential elements of

contracts. 32.04 Describe basic sport, recreation,

and entertainment contracts. 32.05 Explain expressed, implied,

unilateral, and bilateral contracts. 32.06 Explain importance of liability

insurance. 32.07 Describe the impact of the

Americans with Disabilities Act (ADA) on sport, recreation, and entertainment events and facilities.

32.08 Identify professional ethical issues

related to sport, recreation, and entertainment marketing.

32.09 Examine social responsibility and

its relation to sport, recreation, and entertainment marketing.

Common Core/College & Career Readiness/Reading

Anchor Standards

CCSS.ELA-Literacy.CCRA.R.4 Interpret words and phrases

as they are used in a text, including determining technical,

connotative, and figurative meanings, and analyze how

specific word choices shape meaning or tone.

CCSS.ELA-Literacy.CCRA.R.6 Assess how point of view or

purpose shapes the content and style of a text.

College and Career Readiness Anchor Standards for Speaking

and Listening

CCSS.ELA-Literacy.CCRA.SL.1 Prepare for and participate

effectively in a range of conversations and collaborations with

diverse partners, building on others’ ideas and expressing

their own clearly and persuasively.

CCSS.ELA-Literacy.CCRA.SL.2 Integrate and evaluate

information presented in diverse media and formats, including

visually, quantitatively, and orally.

CCSS.ELA-Literacy.CCRA.SL.3 Evaluate a speaker’s point of

view, reasoning, and use of evidence and rhetoric.

1. CRITICAL THINKING AND

PROBLEM SOLVING

a) Reason Effectively

• Use various types of reasoning

(inductive, deductive, etc.) as

appropriate to the situation

b) Use Systems Thinking

• Analyze how parts of a

whole interact with each

other to produce overall

outcomes in complex

systems

c) Make Judgments and Decisions

• Effectively analyze and evaluate evidence, arguments, claims and beliefs

• Analyze and evaluate major alternative points of view

• Synthesize and make connections between information and arguments

• Interpret information and draw conclusions based on the best analysis

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33.0 Explain methods of dealing with agents, personal managers, and labor unions

33.01 Explain differences between an

agent and a personal manager. 33.02 Explain financial compensation

options for agents. 33.03 Identify the factors involved in

selecting an agent and a personal manager.

33.04 Identify agent’s role in pre-negotiations and endorsement contracts.

33.05 Examine the role of unions in sport, recreation, and entertainment marketing.

33.06 Identify unions relevant to sport, recreation, and entertainment marketing.

College and Career Readiness Anchor Standards for Language

CCSS.ELA-Literacy.CCRA.L.5 Demonstrate understanding of

figurative language, word relationships, and nuances in word

meanings.

CCSS.ELA-Literacy.CCRA.L.6 Acquire and use accurately a

range of general academic and domain-specific words and

phrases sufficient for reading, writing, speaking, and listening

at the college and career readiness level; demonstrate

independence in gathering vocabulary knowledge when

encountering an unknown term important to comprehension or

expression.

Common Core/Mathematical Practice Standards

CCSS.Math.Practice.MP2 Reason abstractly and quantitatively.

CCSS.Math.Practice.MP3 Construct viable arguments and critique the reasoning of others.

• Reflect critically on learning experiences and processes

d) Solve Problems

• Solve different kinds of non-familiar problems in both conventional and innovative ways

• Identify and ask significant questions that clarify various points of view and lead to better solutions

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Course Title: Sport, Recreation, & Entertainment Management CURRICULUM MAP Course Number: 8827430

6

UNIT/ORGANIZING PRINCIPLE: EVENT MANAGEMENT PACING: 12 WEEKS

Unit Number: 3

ESSENTIAL

QUESTIONS:

1. Discuss the financial importance of a well planned event.

2. Discuss the importance of your demographics when planning an event.

Sport, Recreation, & Entertainment

Program Frameworks

COMMON CORE STANDARDS 21 CENTURY SKILLS

Project-Based Learning

MEASUREMENT

TOPIC/OUTCOM

E

PERFORMANCE TASKS ASSESSMENTS

(Formative/Summative)

35.0 Design, plan, execute, and evaluate an event.

35.01 Review concepts related to event planning (e.g., location, budget, public relations, risk management, etc.).

35.02 Define event marketing and explain its objectives.

35.03 Determine sponsorship opportunities to meet the needs of the organization, the event, and the customers.

35.04 Identify and analyze value and feasibility of a sport, recreation, and/or entertainment event to a community.

35.05 Create a work plan that identifies necessary human and financial resources.

Common Core/College & Career

Readiness/Reading Anchor Standards

Text Types and Purposes1

CCSS.ELA-Literacy.CCRA.W.1 Write

arguments to support claims in an analysis

of substantive topics or texts using valid

reasoning and relevant and sufficient

evidence.

CCSS.ELA-Literacy.CCRA.W.2 Write

informative/explanatory texts to examine

and convey complex ideas and information

clearly and accurately through the effective

selection, organization, and analysis of

content.

CCSS.ELA-Literacy.CCRA.W.3 Write

narratives to develop real or imagined

experiences or events using effective

technique, well-chosen details and well-

structured event sequences.

LEARNING AND INNOVATION SKILLS

1. CREATIVITY AND INNOVATION

a) Think Creatively

• Use a wide range of idea creation techniques

(such as brainstorming)

• Create new and worthwhile ideas (both

incremental and radical concepts)

• Elaborate, refine, analyze and evaluate their

own ideas in order to improve and maximize

creative efforts

b) Work Creatively with Others

• Develop, implement and communicate new

ideas to others effectively

• Be open and responsive to new and diverse

perspectives; incorporate group input and

feedback into the work

• Demonstrate originality and inventiveness in

work and understand the real world limits to

adopting new ideas

• View failure as an opportunity to learn;

understand that creativity and innovation is a

long-term, cyclical process of small successes

and frequent mistakes

c) Implement Innovations

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34.0 Apply market research to determine viability of proposed sport, recreation, and entertainment project or event

35.06 Formulate a budget for an event.

35.07 Prepare a promotional plan for an event (personal, selling, advertising, publicity, sales promotion).

35.08 Create an operational timeline of a sport, recreation, and/or entertainment event.

35.09 Select indicators to measure success or failure rate of a sport, recreation, and/or entertainment event.

35.10 Implement a sport, recreation, and/or entertainment event.

35.11 Evaluate outcomes to determine if event should be retained, modified, and/or eliminated.

35.12 Develop follow-up activities to recognize/thank participants.

Production and Distribution of Writing

CCSS.ELA-Literacy.CCRA.W.4 Produce

clear and coherent writing in which the

development, organization, and style are

appropriate to task, purpose, and audience.

CCSS.ELA-Literacy.CCRA.W.5 Develop

and strengthen writing as needed by

planning, revising, editing, rewriting, or

trying a new approach.

CCSS.ELA-Literacy.CCRA.W.6 Use

technology, including the Internet, to

produce and publish writing and to interact

and collaborate with others.

Research to Build and Present Knowledge

CCSS.ELA-Literacy.CCRA.W.7 Conduct

short as well as more sustained research

projects based on focused questions,

demonstrating understanding of the subject

under investigation.

CCSS.ELA-Literacy.CCRA.W.8 Gather

relevant information from multiple print and

digital sources, assess the credibility and

accuracy of each source, and integrate the

information while avoiding plagiarism.

CCSS.ELA-Literacy.CCRA.W.9 Draw

• Act on creative ideas to make a tangible and

useful contribution to the field in which the

innovation will occur

2. CRITICAL THINKING AND PROBLEM

SOLVING

a) Reason Effectively

• Use various types of reasoning (inductive,

deductive, etc.) as appropriate to the

situation

b) Use Systems Thinking

• Analyze how parts of a whole interact

with each other to produce overall

outcomes in complex systems

c) Make Judgments and Decisions

• Effectively analyze and evaluate evidence,

arguments, claims and beliefs

• Analyze and evaluate major alternative points

of view

• Synthesize and make connections between

information and arguments

• Interpret information and draw conclusions

based on the best analysis

• Reflect critically on learning experiences and

processes

d) Solve Problems

• Solve different kinds of non-familiar problems

in both conventional and innovative ways

• Identify and ask significant questions that

clarify various points of view and lead to better

solutions

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34.01 Describe the steps for developing a market research project

34.02 Develop a market research project.

evidence from literary or informational texts

to support analysis, reflection, and

research.

Comprehension and Collaboration

CCSS.ELA-Literacy.CCRA.SL.1 Prepare for

and participate effectively in a range of

conversations and collaborations with

diverse partners, building on others’ ideas

and expressing their own clearly and

persuasively.

CCSS.ELA-Literacy.CCRA.SL.2 Integrate

and evaluate information presented in

diverse media and formats, including

visually, quantitatively, and orally.

CCSS.ELA-Literacy.CCRA.SL.3 Evaluate a

speaker’s point of view, reasoning, and use

of evidence and rhetoric.

Presentation of Knowledge and Ideas

CCSS.ELA-Literacy.CCRA.SL.4 Present

information, findings, and supporting

evidence such that listeners can follow the

line of reasoning and the organization,

development, and style are appropriate to

task, purpose, and audience.

CCSS.ELA-Literacy.CCRA.SL.5 Make

strategic use of digital media and visual

displays of data to express information and

3. COMMUNICATION AND COLLABORATION

c) Communicate Clearly

• Articulate thoughts and ideas effectively using

oral, written and nonverbal communication

skills in a variety of forms and contexts

• Listen effectively to decipher meaning,

including knowledge, values, attitudes and

intentions

• Use communication for a range of purposes

(e.g. to inform, instruct, motivate and

persuade)

• Utilize multiple media and technologies, and

know how to judge their effectiveness a priori

as well as assess their impact

• Communicate effectively in diverse

environments (including multi-lingual)

d) Collaborate with Others

• Demonstrate ability to work effectively and

respectfully with diverse teams

• Exercise flexibility and willingness to be helpful

in making necessary compromises to

accomplish a common goal

• Assume shared responsibility for collaborative

work, and value the individual contributions

made by each team member

INFORMATION, MEDIA AND

TECHNOLOGY SKILLS

1. INFORMATION LITERACY

a) Access and Evaluate Information

• Access information efficiently (time) and

effectively (sources)

• Evaluate information critically and competently

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enhance understanding of presentations.

CCSS.ELA-Literacy.CCRA.SL.6 Adapt

speech to a variety of contexts and

communicative tasks, demonstrating

command of formal English when indicated

or appropriate.

Conventions of Standard English

CCSS.ELA-Literacy.CCRA.L.1 Demonstrate

command of the conventions of standard

English grammar and usage when writing or

speaking.

CCSS.ELA-Literacy.CCRA.L.2 Demonstrate

command of the conventions of standard

English capitalization, punctuation, and

spelling when writing.

Knowledge of Language

CCSS.ELA-Literacy.CCRA.L.3 Apply

knowledge of language to understand how

language functions in different contexts, to

make effective choices for meaning or style,

and to comprehend more fully when reading

or listening.

Vocabulary Acquisition and Use

CCSS.ELA-Literacy.CCRA.L.4 Determine or

clarify the meaning of unknown and

multiple-meaning words and phrases by

b) Use and Manage Information

• Use information accurately and creatively for

the issue or problem at hand

• Manage the flow of information from a wide

variety of sources

• Apply a fundamental understanding of the

ethical/legal issues surrounding the access and

use of information

2. MEDIA LITERACY

a) Analyze Media

• Understand both how and why media

messages are constructed, and for what

purposes

• Examine how individuals interpret messages

differently, how values and points of view are

included or excluded, and how media can

influence beliefs and behaviors

• Apply a fundamental understanding of the

ethical/legal issues surrounding the access and

use of media

b) Create Media Products

• Understand and utilize the most appropriate

media creation tools, characteristics and

conventions

• Understand and effectively utilize the most

appropriate expressions and interpretations in

diverse, multi-cultural environments

3. ICT (Information, Communications and

Technology) LITERACY

a) Apply Technology Effectively

• Use technology as a tool to research, organize,

evaluate and communicate information

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Course Title: Sport, Recreation, & Entertainment Management CURRICULUM MAP Course Number: 8827430

10

using context clues, analyzing meaningful

word parts, and consulting general and

specialized reference materials, as

appropriate.

CCSS.ELA-Literacy.CCRA.L.5 Demonstrate

understanding of figurative language, word

relationships, and nuances in word

meanings.

CCSS.ELA-Literacy.CCRA.L.6 Acquire and

use accurately a range of general academic

and domain-specific words and phrases

sufficient for reading, writing, speaking, and

listening at the college and career readiness

level; demonstrate independence in

gathering vocabulary knowledge when

encountering an unknown term important to

comprehension or expression.

Common Core/Mathematical Practice

Standards

CCSS.Math.Practice.MP1 Make sense of

problems and persevere in solving them.

CCSS.Math.Practice.MP2 Reason

abstractly and quantitatively.

CCSS.Math.Practice.MP3 Construct

viable arguments and critique the

reasoning of others.

• Use digital technologies (computers, PDAs,

media players, GPS, etc.),

communication/networking tools and social

networks appropriately to access, manage,

integrate, evaluate and create information to

successfully function in a knowledge economy

• Apply a fundamental understanding of the

ethical/legal issues surrounding the access and

use of information technologies

LIFE AND CAREER SKILLS

1. FLEXIBILITY AND ADAPTABILITY

a) Adapt to Change

• Adapt to varied roles, jobs responsibilities,

schedules and contexts

• Work effectively in a climate of ambiguity and

changing priorities

b) Be Flexible

• Incorporate feedback effectively

• Deal positively with praise, setbacks and

criticism

• Understand, negotiate and balance diverse

views and beliefs to reach workable solutions,

particularly in multi-cultural environments

2. INITIATIVE AND SELF-DIRECTION

a) Manage Goals and Time

• Set goals with tangible and intangible success

criteria

• Balance tactical (short-term) and strategic

(long-term) goals

• Utilize time and manage workload efficiently

b) Work Independently

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CCSS.Math.Practice.MP4 Model with

mathematics.

CCSS.Math.Practice.MP5 Use

appropriate tools strategically.

CCSS.Math.Practice.MP6 Attend to

precision.

• Monitor, define, prioritize, and complete tasks

without direct oversight

c) Be Self-directed Learners

• Go beyond basic mastery of skills and/or

curriculum to explore and expand one’s own

learning and opportunities to gain expertise

• Demonstrate initiative to advance skill levels

towards a professional level

• Demonstrate commitment to learning as a

lifelong process

• Reflect critically on past experiences in order to

inform future progress

3. SOCIAL AND CROSS-CULTURAL SKILLS

a) Interact Effectively with Others

• Know when it is appropriate to listen and when

to speak

• Conduct themselves in a respectable,

professional manner

b) Work Effectively in Diverse Teams

• Respect cultural differences and work

effectively with people from a range of social

and cultural backgrounds

• Respond open-mindedly to different ideas and

values

• Leverage social and cultural differences to

create new ideas and increase both innovation

and quality of work

4. PRODUCTIVITY AND ACCOUNTABILITY

a) Manage Projects

• Set and meet goals, even in the face of

obstacles and competing pressures

• Prioritize, plan and manage work to achieve the

intended result

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b) Produce Results

• Demonstrate additional attributes associated

with producing high quality

products including the abilities to: -Work

positively and ethically -Manage time and

projects effectively -Multi-task -Participate

actively, as well as be reliable and punctual -

Present oneself professionally and with proper

etiquette -Collaborate and cooperate

effectively with teams -Respect and appreciate

team diversity -Be accountable for results

5. LEADERSHIP AND RESPONSIBILITY

a) Guide and Lead Others

• Use interpersonal and problem-solving skills to

influence and guide others toward a goal

• Leverage strengths of others to accomplish a

common goal

• Inspire others to reach their very best via

example and selflessness

• Demonstrate integrity and ethical behavior in

using influence and power

b) Be Responsible to Others

• Act responsibly with the interests of the larger

community in mind

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UNIT/ORGANIZING PRINCIPLE: CAREER PLANNING PACING: 4 Weeks

Unit Number: 4

ESSENTIAL

QUESTIONS:

1. What are some of the post secondary steps needed for a career in sports marketing?

2. What is a portfolio and why is it so important to a potential career?

Sport, Recreation, & Entertainment

Program Frameworks COMMON CORE STANDARDS 21 CENTURY SKILLS

Project-Based Learning

MEASUREMENT

TOPIC/OUTCOME PERFORMANCE TASKS

ASSESSMENTS

(Formative/Summative)

36.0 Develop a career plan for a sport, recreation, and entertainment marketing career.

36.01 Investigate sport, recreation, and entertainment marketing career opportunities at the internship, entry, mid-management, and upper-management levels. 36.02 Describe education and training needed for a variety of sport, recreation, and entertainment marketing jobs. 36.03 Identify barriers to employment and strategies to overcome them. 36.04 Identify ways to keep up with new developments in the field of sport, recreation, and entertainment marketing. 36.05 Develop a plan for pursuing a specific career in sport, recreation, and entertainment marketing, including training and educational requirements, needed skills and abilities, and steps for reaching career goal. 36.06 Demonstrate how specific

Common Core/College & Career

Readiness/Reading Anchor Standards

Production and Distribution of Writing

CCSS.ELA-Literacy.CCRA.W.4 Produce clear

and coherent writing in which the development,

organization, and style are appropriate to task,

purpose, and audience.

CCSS.ELA-Literacy.CCRA.W.5 Develop and

strengthen writing as needed by planning,

revising, editing, rewriting, or trying a new

approach.

CCSS.ELA-Literacy.CCRA.W.6 Use technology,

including the Internet, to produce and publish

writing and to interact and collaborate with

others.

Research to Build and Present Knowledge

• CCSS.ELA-Literacy.CCRA.W.7

Conduct short as well as more sustained

LEARNING AND INNOVATION SKILLS

1) CREATIVITY AND INNOVATION

A) Think Creatively

• Use a wide range of idea creation techniques

(such as brainstorming)

• Create new and worthwhile ideas (both

incremental and radical concepts)

• Elaborate, refine, analyze and evaluate their

own ideas in order to improve and maximize

creative efforts

2) CRITICAL THINKING AND PROBLEM

SOLVING

a) Reason Effectively

• Use various types of reasoning (inductive,

deductive, etc.) as appropriate to the

situation

b) Use Systems Thinking

• Analyze how parts of a whole interact

with each other to produce overall

outcomes in complex systems

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technology applications (i.e. internet, video conferencing, electronic portfolios, etc.) assist students in developing a career plan in sport, recreation, and entertainment marketing industry. 36.07 Demonstrate competencies required for career sustaining and mid-level management positions in the sport, recreation, and entertainment marketing field. 36.08 Develop forms of documentation for inclusion in a sport, recreation, and entertainment marketing career portfolio. 36.09 Design portfolio to reflect accrued knowledge in sport, recreation, and entertainment marketing.

research projects based on focused questions,

demonstrating understanding of the subject

under investigation.

• CCSS.ELA-Literacy.CCRA.W.8 Gather

relevant information from multiple print and

digital sources, assess the credibility and

accuracy of each source, and integrate the

information while avoiding plagiarism.

• CCSS.ELA-Literacy.CCRA.W.9 Draw

evidence from literary or informational texts to

support analysis, reflection, and research.

Common Core/Mathematical Practice

Standards

CCSS.Math.Practice.MP1 Make sense of

problems and persevere in solving them.

CCSS.Math.Practice.MP2 Reason abstractly

and quantitatively.

CCSS.Math.Practice.MP3 Construct viable arguments and critique the reasoning of others. CCSS.Math.Practice.MP4 Model with mathematics.

c) Make Judgments and Decisions

• Effectively analyze and evaluate evidence,

arguments, claims and beliefs

• Analyze and evaluate major alternative points

of view

• Synthesize and make connections between

information and arguments

• Interpret information and draw conclusions

based on the best analysis

• Reflect critically on learning experiences and

processes

d) Solve Problems

• Solve different kinds of non-familiar problems

in both conventional and innovative ways

• Identify and ask significant questions that

clarify various points of view and lead to better

solutions

3) COMMUNICATION AND COLLABORATION

a) Communicate Clearly

• Articulate thoughts and ideas effectively using

oral, written and nonverbal communication

skills in a variety of forms and contexts

• Listen effectively to decipher meaning,

including knowledge, values, attitudes and

intentions

• Use communication for a range of purposes

(e.g. to inform, instruct, motivate and

persuade)

• Utilize multiple media and technologies, and

know how to judge their effectiveness a priori

as well as assess their impact

• Communicate effectively in diverse

environments (including multi-lingual)

INFORMATION, MEDIA AND

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TECHNOLOGY SKILLS

1. INFORMATION LITERACY

a) Access and Evaluate Information

• Access information efficiently (time) and

effectively (sources)

• Evaluate information critically and competently

b) Use and Manage Information

• Use information accurately and creatively for

the issue or problem at hand

• Manage the flow of information from a wide

variety of sources

• Apply a fundamental understanding of the

ethical/legal issues surrounding the access and use of

information

2. ICT (Information, Communications and

Technology) LITERACY

a) Apply Technology Effectively

• Use technology as a tool to research, organize,

evaluate and communicate information

• Use digital technologies (computers, PDAs,

media players, GPS, etc.),

communication/networking tools and social

networks appropriately to access, manage,

integrate, evaluate and create information to

successfully function in a knowledge economy

• Apply a fundamental understanding of the

ethical/legal issues surrounding the access and

use of information technologies

LIFE AND CAREER SKILLS

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1. INITIATIVE AND SELF-DIRECTION

a) Manage Goals and Time

• Set goals with tangible and intangible success

criteria

• Balance tactical (short-term) and strategic

(long-term) goals

• Utilize time and manage workload efficiently

b) Work Independently

• Monitor, define, prioritize, and complete tasks

without direct oversight

c) Be Self-directed Learners

• Go beyond basic mastery of skills and/or

curriculum to explore and expand one’s own

learning and opportunities to gain expertise

• Demonstrate initiative to advance skill levels

towards a professional level

• Demonstrate commitment to learning as a

lifelong process

• Reflect critically on past experiences in order to

inform future progress


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