23
The University of Baltimore: Knowledge That Works CPDC Strategic Vision: Creating Sustainable Success
The University of Baltimore: Knowledge That Works
CPDC Strategic Vision:
Creating Sustainable Success
Great Expectations
Forces Re-Shaping Career Services
Higher Education Act
Student Loan Debt
High Unemployment/Underemployment
Undecided Students
Skill Gap
Connection to UB Vision
Enrollment Study Group
• Reconsider how “undecided” is
handled
• Students should be guided
towards majors that match their
interests and potential
Strategic Plan
• Goal 1/Objective 1.2: Strengthen
connection between academic
programs, advising and career
services
• Goal 5/Objective 5.5: Increase
campus student employment
options
• Success Measures:
– Student/alumni job placement
– Student career-enhancements
– Number of on-campus student
employment options
Uniquely UB Response
Outcomes & Impact
UB Students will Be
Ready to work
Marketability
Competitive Advantage
Retention
Employer Desirability
Theme 1
We Commit to Creating Expert Career Managers
Theme 2
Engage the University Community in Delivering Skills, Resources, Networks
Theme 3
Facilitate Synergies among Students, Alumni and Employers
Uniquely UB:
Ahead of the Competition
Statewide Trends
Career Services-Must Die (Wake
Forest University)
Stevenson University
UMUC
UMB
Loyola University Maryland
Distinguished
Career model
Teaching career management
Integrated (all hands on deck)
approach
Employer connections
Comprehensive suite of coaching
focused services
Innovative programming
Strategic Goal #1:
Engage key internal stakeholders campus-wide
Strategic Goal #2:
Prepare students and alumni with career development skills
Strategic Goal #3:
Create strong partnerships with the employment
community
Strategic Goal #4:
Deliver leading-edge programs and services
Strategic Goal #5:
With University Relations, create strong
marketing and communications strategies
Strategic Goal #6: Develop CPDC as a user-
friendly, efficient operation
6 Strategic Goals
Moving Forward
Strategic Goal #1: Engage key internal stakeholders campus-wide
Integrated Approach to
Career & Professional Development
All Hands on Deck
Curriculum Integration Alumni
Engagement
Business Partners
Admission
Academic Advising
Center for Educational
Access
Counseling Center
ALC
Veteran’s Center
MSB: Paid Internships
Financial Aid
Strategic Goal #2: Prepare students and alumni with career development skills
UB Career Cycle
Coaching Suite of Services
Career Coaching
– Internship Assistance
– Career Assessment
– Career Exploration
– Resume Reviews
– Interview Preparation
– Graduate School
Planning
– Career Cycle Assistance
– Job Search Assistance
– Changing Careers
– Social Media Branding
Staff Training
- Coach training
- Counseling development
- Current credentials
- Global Career Development Facilitator
- Certified Professional Career Coach
- Licensed Counselor
- Certified Professional Resume Writer
- Certified Federal Career Coach and Job
Search Strategist
- Certified 5 O'clock Club
- MBTI Certified
- Certified Rehabilitation Counselor
Job Search Group
• Job targeting
• Research
• Interview preparation
• Networking
• Personal marketing plan
Highlight: Online Toolkit
• UBworks
• InterviewStream
• Optimal Resume
• Career Spots
Fall 2013 – End of Semester Report
Usage
• 457 coaching sessions
• 20 classroom presentations
Top Topics for Coaching
1) Resume/cover letter
2) Job search
3) Choosing a major
Student Status Number
Alumni 69
Graduate 96
Undergraduate 219
Other 8
Student Usage by Status (excludes walk-ins)
Strategic Goal #3: Create strong partnerships with the employment community
Employer Relations
• Outreach
• Site visits
• Job fairs
• Interview schedules
• Visibility sessions
• Visibility tables
• Employer volunteerism:– PIP
– Rockin’ Resume
– Job Shadowing Program
Fall 2013 End of Semester Report
• 4,880 employers in
UBworks
• 453 jobs posted
– 193 internships
– 87 paid internships
• Total internships 2013
– 712
– 221 paid
Top Employers
• CareFirst
• AFLAC
• AT&T
• Northwestern Mutual
• World Relief
Highlight: On Campus Interviews
Employer Visits
• Fall 2013 (21)
• Spring 2014 (10)
OCI 2014
• Morgan Stanley U.S. Secret
Service
• Arthur Bell
• Kohl's
• Northwestern Mutual
• Enterprise Rent-A-Car
• Basys Inc.
• Penske
• BBVA Compass
• Aflac
• Centers for Medicare and Medicaid Services
• Enterprise Rent-A-Car
• Empowering Minds Resource Center, Inc.
• Farmers Insurance Group
• Home Properties
• Kohl's
• Maryland Transportation Authority Police
• Midtown Insurance Group (VP Sponsor)
• Modern Woodmen Fraternal Financial
• Morgan Stanley
• Vectorworks, Inc.
• Network Building + Consulting
• Northwestern Mutual Financial Network
• Penske Truck Leasing
• Robert Half
• Skyline Technology Solutions
• T. Rowe Price
• The Department of Juvenile Services
• TEKsystems
• Toyota Financial Services
• Verizon
• World Relief
Strategic Goal #4: Deliver leading-edge programs and services
Special Programs
• Career Peer Educators
• Be Ready
• Dining Etiquette Dinner at
City Café
National Career
Development Month
• LinkedIn Photo Shoot
• How to Create a
Government Resume
• Perfect Your Pitch
• Getting Started with
SPECIAL
INITIATIVES
UB 21 Catalyst Grant
1. IDIS 101 Course Collaboration
2. Career Exploration Seminars
3. Career Portfolio Completion
4. Career Coaching Case Management
AssessmentLearning Outcomes
• Programming and services
• Career cycle question database
Destination Survey
• Winter Class of 2012
– Response Rate: 30.5%
– 76/249
• Spring Class of 2013
– Response Rate: 22.3%
– 71/319
• One word that captures your UB
experience
Employed, full time
(67.11%)
Employed, part time
(2.63%)
Self-employed, full time
(6.58%)
Self-employed, part time
(3.95%)
Not employed, searching
(3.95%)
Not employed, not searching
(1.32%)
Graduate School
(14.47%)
Employed, full time
(71.83%)
Employed, part time
(8.45%)
Self-employed, full time
(1.41%)
Self-employed, part time
(2.82%)
Not employed, searching
(7.04%)
Not employed, not searching
(0%)
Graduate School
(8.45%)
