Create Content With SEO in MindDaniel Eng | Sr. SEO Strategist | deng@redbricksmedia.comAlberto Cantor | SEO & Data Analyst | acantor@redbricksmedia.com

What is search?

Search can be broken into three different buckets:

1 2 3Organic Search

Paid Search

Internal Search

1Organic Search

2Paid

Search

3Internal Search

What is SEO?

While some concepts may be universal, search

engine optimization (SEO) primarily

relates to Organic Search

Matt is Google's search guru, and he will take us through this presentation

often likes to ask questions such as...

How Do I Rank #1?

How does page A outrank page B in search results?

and comes up with answers such as...

Because Page A has more "authority" and "relevance" compared to Page B

Authority deals with how the rest of the world wide web has signified that Page A is a source of reliable

information

Relevance deals with how well the content

living on Page A answers the question submitted through a

search

Relevance deals with how well the content

living on Page A answers the question submitted through a

search

To illustrate it...

Forbes is more Authoritative and Relevant than the

Pawnee Republican

So what does this have to do with YOU?

Consider the three major search engines

They work with complicated algorithms that determine the relevance and importance of a web

page for a certain search query

They look for web pages, documents, images, videos, and other multimedia elements by "crawling"

the internet

But even though there are many elements on the web, they can only index a few

and what's this "crawling" I read about?

Search engines use automated scripts, commonly known as crawlers, that browse the world wide web

providing particular data about pages and sites

There are two audiences for

SEO:Users (humans) and Crawlers

We see images, videos, listen to

music, read, comprehend and

understand content, and enjoy

the experience

Image:http://www.metatags.org/images/spider.jpg

Crawlers read HTML tags, text

links, and surrounding

content, but they don't understand most elements

So, just to make it simple...

This is what crawlers see

This is what we see

And this is what the

crawler shows us

So... you might be wondering

What does it take to rank high? What

does it take to be #1?

Up until now you've learned a bit about:

1. Search2. SEO

3. Crawlers

but there's a lot more ground to cover, and it's impossible to go over it in one single

presentation, so I'll divide it in 4 parts...

1. Introduction2. HTML Elements

3. Keywords4. Content and

Links

1. Introduction2. HTML Elements

3. Keywords4. Content and

Links

So come back next week to learn about the most important HTML elements in SEO

Thanks! send us your questions

Daniel Eng | Sr. SEO Strategist | deng@redbricksmedia.comAlberto Cantor | SEO & Data Analyst | acantor@redbricksmedia.com