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“Creating a Content Plan for Social Media Engagement

in 5 Steps”

Melissa HarrisonCEO, Allée

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“Music doesn’t lie. If there is something to be changed in this world, then it can only happen through music.”

- Jimi Hendrix

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1. Choose a Band Name

Does your brand persona give off a Nirvana vibe or are you more of an Elvis type of group?

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Brand Voice

• Word Lists

• Target markets – current and “perfect”

• Personality

• Style and Tone

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Social Media Strategy One Sheet

• Mission and Tactics

• Target Audience

• Key Partners, Affiliates, Brand Ambassadors

• Content Categories

• Key Words and Phrases

• Other Important Notes

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Let’s see it in action:

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2. Select Your Preferred Venues

“All music is beautiful”- Billy Strayhorn

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3. Set Your Tour Dates

“I don’t make music for eyes.I make it for ears.”

- Adele

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Let’s see it in action:

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Let’s see it in action:

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4. Spend Time with Your Fans

“You learn a lot about peoplewhen you listen to the songs that mean

Something to them.” - Unknown

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5. Read the Reviews

“Music is everybody’s possession.It’s only publishers who think that people own it.”

- John Lennon

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✚

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Analytics: What are we looking for?

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Analytics: What are we looking for?

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ENCORE!(You know where I’m going with this…schedule your encore performance!)

“There’s a certain linein every song that sticks out because it

reminds you of a person that you just can’t forget.” - Unknown

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Questions?

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