This presentation is on how to create a LinkedIn Power Profile. The presentation has several resources at the end as well as a list of LinkedIn Experts and some of my favorite books on LinkedIn.
Creating a LinkedIn Power Profile Michelle Post, Ph.D., CSMS
Transcript
Creating a LinkedIn Power Profile Michelle Post, Ph.D.,
CSMS
Video: What is Linkedin Video Link:
http://bit.ly/whatislinkedinvideo
Lessons to Learn
The Stats Founded in 2002 - Launched in 2003 Worlds Largest
Professional Networking Site 200 Million Professional Users as of
Jan 2013 CEOs from all 500 Fortune Companies are on LinkedIn Every
2 seconds a new member joins Linkedin 97.3% of recruiting
professionals surveyed reporting they used LinkedIn for recruiting
during 2012
Before you begin or edit . . . Before you begin creating your
profile or editing your profile, Take it offline so that you are
not bombarding your connections with every minor change. To do this
go to Privacy & Settings Turn off activity broadcasts Change
profile visibility so no one can see it DONT FORGET TO TURN THESE
BACK ON AFTER EDITING
Resume to LinkedIn Resume Name Personal Information
Qualifications Job Experience Education Special Skills Professional
Organizations LinkedIn Headline & Tagline Keywords Contact
Information Summary Experience Education Skills Professional
Organizations SO MUCH MORE
Content Size Requirements Headline - 120 characters Status
Field - 140 characters Summary - 2000 characters Specialties - 500
characters Company Name and Position (Job) Title - 100 characters
Position Description 2000 characters Interests 1000 characters
Standard Logo - 100x60 pixels (image will be resized to fit),
PNG/JPEG/GIF format, Maximum 2 MB
What you can do with your Profile Editing Your Profile:
http://help.linkedin.com/app/answers/detail/a_id/5
Create a Powerful Headline You need an exciting Headline below
your Profile Name This is the first place to begin using your top
keywords Create a headline that is unique to you, and one that
really catches a hiring managers eye Use the headline as the first
line of the story you are about to tell about YOU! Dont forget your
Alphabet behind your name
Professional Photo DO Use a professional headshot A
professional headshot creates TRUST DO NOT Leave the photo blank
Use a logo Upload action or family photos Have furniture or scenery
that takes away from you Be far away to where you cannot be seen
This is your calling card, make it about your professional
image
Public Profile URL www.linkedin.com/in/michellepostphd Make
sure your public profile is simply your full name, do not try to be
cleaver with this, just simple and straight forward Default - URL
with lots of Numbers, Letters and Slashes at the end This URL needs
to be under your name on your resume before any other
information
Summary Section: Who Are You? The Summary Section is your
Billboard to tell your story Use strong keywords to tell your story
of who you are This is your greatest white space on your profile be
confident, not arrogant Ask yourself, Who am I? If you dont know
then ask others, take selfassessment tests
Experience: What Do You Do? Really think about the Job Titles
you are using, these could be how you are searched on Use strong
keywords that show up a lot in searches Really think about what you
are going to write in each section, especially what you did for
past and current employers Look at other LinkedIn profiles in your
areas of experience and see how each section looks like Look up job
descriptions of what you have done, are doing, and want to do in
the future
Education, Certifications, Courses Education Current degree
Highest to lowest Add links to schools Certifications Current &
active Courses Courses in your current degree Self-Development
Industry specific
Projects, Publications, Interests Projects What are you
working? What have your worked on? Publications Books Conference
Presentations Blog Interests Passions Points of interest about
you
Skills & Expertise: Endorsements LinkedIn has added a new
Skills / Expertise section and it is more easy to seek endorsements
for your skills and expertise If you receive endorsements, you
should give endorsements Only endorse others if you know they can
do the skill Your connections play a critical role in your Skills
& Endorsements
And There is Still More . . .
Recommendations Seek out recommendations for current and past
employers Seek out recommendations from your professors or
university administrators It is good to have at least one
recommendation for every job you list; however, the more the
better
Group Membership Join groups in the areas you are interested in
Be active in your group, start with one and listen and engage Start
a group It is easier to connect with influencers if you are in the
same groups, for you can request connections from group
members
100% Complete Profile
Put Your Best Forward Order of Sections Order of Sections You
do not have to keep the sections in the way LinkedIn lists them
Move your best sections up Example: Lacking in experience, but have
great skills & abilities? Move Skills & Abilities before
Experience This is your story WRITE IT! Publishing Your Profile You
can determine what you want the public to see when they click on
your public profile Example: You can just show the titles from your
Experience section and not the details This is your Online
Professional Persona Make it Stand Out!
Use of Keywords Keywords are not just for websites, but for
individuals too It is important to add the keywords of the jobs
your are looking for --- recruiters search by keywords Add keywords
to the following sections: Headline, Summary, Specialties, Job
Titles, Job Skills, Projects, and Interests Use Keyword Tools
Google Ad Words Soovle UberSuggest
Share an Update The status bar is the box that is directly
below your name, and if you do not stay current, then hiring
managers do not think you are looking A status update can be a
simple post once a week about what it is you are learning, a
special project, your volunteer work, a blog post you liked, a
video you found inspiring
Cross Promote Yourself Social media is your friend and can be
critical in finding your dream job If you have more than a LinkedIn
account make sure your other social media accounts are professional
in look and content Do not post anything you would be embarrassed
to have a hiring manager read
RESOURCES
Resources LinkedIn Intelligence -
http://linkedintelligence.com/ 20 Tips to Becoming Successful on
LinkedIn Refreshed and Expanded -
http://linkedintobusiness.com/linkedin-tips-tricks/ 6 Tips for
Using LinkedIn the New Endorsements
http://www.socialmediaexaminer.com/linkedin-endorsements/ LinkedIn
Profile Tips: The 10 Mistakes You Want to Avoid and Why
http://bit.ly/lzEbx Video: How to Job Search on LinkedIn
http://video.about.com/jobsearch/Job_Search_LinkedIn.htm Simple
ways to get your resume on top of the pile http://usat.ly/Z57Idh 27
LinkedIn Tips: LinkedIn Best Practices for Entrepreneurs
http://www.forbes.com/sites/kenkrogue/2012/06/29/27-linkedintips-linkedin-best-practices-for-entrepreneurs/
Resources, Cntd. Linked University -
http://linkeduniversity.com/ 11 Tips to Find the Best LinkedIn
Groups -
http://www.inc.com/jeffhaden/11-tips-to-find-the-best-linkedin-groups.html
How to Use LinkedIn Powerfully: 10 Tips to Know
http://socialmediatoday.com/tracycgold/479022/how-use-linkedinpowerfully-10-tips-know
Fancy Yourself as a LinkedIn Expert? Better Add These 4 Tips &
Tricks to Your Toolkit -
http://www.business2community.com/linkedin/fancyyourself-as-a-linkedin-expert-better-add-these-4-tips-tricks-to-yourtoolkit-0253998
Are you In? 10 Reasons To Use Linkedin
http://www.islandconnect.net/are-you-in-10-reasons-to-use-linkedin/
How to Add Video, Images to Your LinkedIn Profile
http://www.cio.com/article/732876/How_to_Add_Video_Images_to_Your
_LinkedIn_Profile
Resources, Cntd. Recruiters Say, Avoid LinkedIn at Your Peril
http://www.forbes.com/sites/work-inprogress/2012/05/11/recruiters-say-avoid-linkedin-at-your-peril/
New Expert Tips For Using LinkedIn
http://www.forbes.com/sites/susanadams/2012/05/08/newexpert-tips-for-using-linkedin/
LinkedIn Labs - http://engineering.linkedin.com/linkedinlabs/
LinkedIn Strategies - http://linkedstrategies.com LinkedIn To
Business - http://linkedintobusiness.com/ Climbing Your Way Out of
a Professional Rut
http://blog.linkedin.com/2013/03/01/climbing-your-way-out-of-aprofessional-rut/?sf10060462=1
Best Advice I Ever Got
http://www.linkedin.com/today/se/bestadvice?trk=nus-mktgbestadvice-0301-gen&sf10040899=1
The LinkedIn Experts Sahar Andrade:
http://linkedin.com/in/saharandrade Bernie Borges:
http://www.linkedin.com/in/bernieborges Wayne Breitbarth:
http://www.linkedin.com/in/waynebreitbarth Melonie Dodaro:
http://www.linkedin.com/in/meloniedodaro JD Gershbein,
http://linkedin.com/in/jdgershbein Lewis Howes:
www.linkedin.com/in/lewishowes Rick Itzkowich:
http://www.linkedin.com/in/ritzkowich Nathan Kievman:
http://linkedin.com/in/nathankievman Colleen McKenna:
http://www.linkedin.com/in/colleenmckenna Flynn Penoyer:
www.linkedin.com/in/flynpenoyer Neal Schaffer:
http://www.linkedin.com/in/nealschaffer Jan Vermerien:
http://be.linkedin.com/in/janvermeiren Viveka von Rosen:
http://linkedin.com/in/linkedinexpert
Recommended Books
REFERENCES
References Bernstein, B. (2012). How to write a killer LinkedIn
profile. . .And 18 mistakes to avoid. Wise Media Group. Kindle
Edition. BroomCouncil.com. (n.d.). Volunteer logo [Image file].
Retrieved from
http://www.broomecouncil.net/Images/Volunteerlogo.gif
ConstantContact.com. (n.d.). 22 [Image file]. Retrieved from
https://origin.ih.constantcontact.com/fs048/1104150309108/img/2
2.jpg De Weaver, G. (2012). How to use LinkedIn 10 secrets the
LinkedIn experts dont share. Kindle Edition. LinkedIn. (n.d.).
Company page. Retrieved from
http://www.linkedin.com/company/linkedin
References Maziemedia.com. (2013). Social media concollage
[Image file]. Retrieved from
http://maziermedia.com/wpcontent/uploads/2013/06/SocialMediaIconcollage.png
NeenJames.com. (2012). Recommendation stamp photo [Image file].
Retrieved from
http://neenjames.com/wpcontent/uploads/2012/08/recommendation-stampphoto.jpg
Press.Trustev.com (2013). Work-experience [Image file]. Retrieved
from
http://press.trustev.com/wpcontent/uploads/2013/08/Work-Experience.jpg
Qualman, E. (2012, November 7). Social media revolution 2013
[Youtube Video]. Retrieved from
http://www.youtube.com/watch?v=QUCfFcchw1w
References SearchOptimize.co.uk. (2013). Keyword-research
[Image file]. Retrieved from
http://www.searchoptimise.co.uk/wpcontent/uploads/2013/04/keyword-research.jpg
Socialmediahouse.nl. (n.d.). Linkedin_button [Image file].
Retrieved from
http://files.socialmediahouse.nl/2000001019dc279ebd1/linkedin_button.jpg
Webnodes.cz. (n.d.). Debnice [Image file]. Retrieved from
http://files.svet-jazyku-cz.webnode.cz/2000000179a6089b598/u%C4%8Debnice.jpg
Wowchasers. (n.d.). 2 [Image file]. Retrieved from
http://wowchasers.com/wp-content/uploads/2.png