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A STELLARNEWSLETTER

CREATING

Hi, my name is Misty (:I’m a Marketing Coach

Founder of Marketing 101 and Your Marketing Coach

My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.

I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.

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MARKETING 101Fundamentals of Marketing

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WHATTeach you how to create a Stellar Newsletter that will help you:

1. Help you drive traffic to your website2. Help you capture leads3. Help you nurture your relationships with your customers and prospects

WEAREGOING

TO COVERTODAY

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COMMON QUESTIONPaper vs eNewsletter

• Higher cost for print• More time consuming• Harder to drive traffic• Can’t measure (Open Rate and CTR)

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ANATOMY OF A STELLAR NEWSLETTER

GoalsContentDesign

DeliveryMeasure & Test

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DETERMINE YOUR GOALSThe first step to creating a Stellar Newsletter is to set goals:

• Drive traffic to website• Drive traffic to social media• Inform• Educate• Promote• Inspire• Sell

• Top of mind• Re-engage• Retain Customers• Nurture Prospects• Nurture Customers• Improve Open Rate• Improve Click Thru Rate

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CONTENT TIPS• Offer EXTREMELY valuable information• Make sure your intro content is engaging enough that

people will want to read further• Apply the 80 / 20 Rule• Choose a theme for your content• Write as if you were talking to a friend (or one client)• Encourage communication• Pick one primary CTA (call-to-action)• Make it easy for people to unsubscribe• Add Social Share Buttons• Add Social Connect Buttons• Get creative with subject lines

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TOPIC IDEAS• A Letter From the Company• Upcoming Activities• Product Launch• Link to Valuable Articles (And Your Blog)• Customer Success Stories• Case Studies• Referral Program• Contests / Promotions

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DESIGN TIPS

• Keep the format consistent• Use white space (not clutter)• Less is more…but ALWAYS VALUABLE• Use great pictures (and fill in the alt text)• Use a 12 – 14 point font size• Limit your font usage• Limit color

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DELIVERY

• When is the best day and time?• Be consistent with your day and time

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MEASURE & TEST

• Open Rate• CTR (Click Thru Rate)

• Median 2.2% (MarketingCharts, April 2013)

• Top Marketers 8.3% (MarketingCharts, April 2013)

• Conduct an A/B Test on Subject Lines

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DRIVE, CAPTURE & NURTURE

• Drive Traffic by including:• Including Hyperlinks• CTA’s• Include your Blog

• Capture Leads by:• Adding an opt in form• Driving traffic to your website

• Nurture Relationships by:• Offering EXTREMELY valuable information

HOW TO

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WHATWE

COVEREDTODAY

1. Anatomy of a Stellar Newsletter• Goals• Content• Design• Delivery• Measure & Test

2. Introduce MailChimp3. Talked about how to:

• Drive traffic to your website• Capture Leads• Nurture your relationships with

customers and prospects

QUESTIONS

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ACTION STEPS1. Check out MailChimp2. Commit to a Monthly Newsletter3. Sign up for my next Webinar

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STRATEGIESFOR SMALL BUSINESS

SOCIAL MEDIA