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A STELLARNEWSLETTER
CREATING
Hi, my name is Misty (:I’m a Marketing Coach
Founder of Marketing 101 and Your Marketing Coach
My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.
I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
www.coachmisty.com
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MARKETING 101Fundamentals of Marketing
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WHATTeach you how to create a Stellar Newsletter that will help you:
1. Help you drive traffic to your website2. Help you capture leads3. Help you nurture your relationships with your customers and prospects
WEAREGOING
TO COVERTODAY
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COMMON QUESTIONPaper vs eNewsletter
• Higher cost for print• More time consuming• Harder to drive traffic• Can’t measure (Open Rate and CTR)
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ANATOMY OF A STELLAR NEWSLETTER
GoalsContentDesign
DeliveryMeasure & Test
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DETERMINE YOUR GOALSThe first step to creating a Stellar Newsletter is to set goals:
• Drive traffic to website• Drive traffic to social media• Inform• Educate• Promote• Inspire• Sell
• Top of mind• Re-engage• Retain Customers• Nurture Prospects• Nurture Customers• Improve Open Rate• Improve Click Thru Rate
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CONTENT TIPS• Offer EXTREMELY valuable information• Make sure your intro content is engaging enough that
people will want to read further• Apply the 80 / 20 Rule• Choose a theme for your content• Write as if you were talking to a friend (or one client)• Encourage communication• Pick one primary CTA (call-to-action)• Make it easy for people to unsubscribe• Add Social Share Buttons• Add Social Connect Buttons• Get creative with subject lines
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TOPIC IDEAS• A Letter From the Company• Upcoming Activities• Product Launch• Link to Valuable Articles (And Your Blog)• Customer Success Stories• Case Studies• Referral Program• Contests / Promotions
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DESIGN TIPS
• Keep the format consistent• Use white space (not clutter)• Less is more…but ALWAYS VALUABLE• Use great pictures (and fill in the alt text)• Use a 12 – 14 point font size• Limit your font usage• Limit color
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DELIVERY
• When is the best day and time?• Be consistent with your day and time
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MEASURE & TEST
• Open Rate• CTR (Click Thru Rate)
• Median 2.2% (MarketingCharts, April 2013)
• Top Marketers 8.3% (MarketingCharts, April 2013)
• Conduct an A/B Test on Subject Lines
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DRIVE, CAPTURE & NURTURE
• Drive Traffic by including:• Including Hyperlinks• CTA’s• Include your Blog
• Capture Leads by:• Adding an opt in form• Driving traffic to your website
• Nurture Relationships by:• Offering EXTREMELY valuable information
HOW TO
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WHATWE
COVEREDTODAY
1. Anatomy of a Stellar Newsletter• Goals• Content• Design• Delivery• Measure & Test
2. Introduce MailChimp3. Talked about how to:
• Drive traffic to your website• Capture Leads• Nurture your relationships with
customers and prospects
QUESTIONS
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ACTION STEPS1. Check out MailChimp2. Commit to a Monthly Newsletter3. Sign up for my next Webinar
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STRATEGIESFOR SMALL BUSINESS
SOCIAL MEDIA
