Creating Community to Fit Your Platform Social Media Series: Part 2 of 4 ILTA Webinars

Creating Community to Fit Your PlatformSocial Media Series: Part 2 of 4

ILTA Webinars

Natalie Alesi@[email protected]/in/[email protected]

Session Hashtag #ilta

Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com


What are we going to talk about?Internal and External Social Media

Creating Community & Engagement on Your Platform


Law firms, lawyers and clients are using social media:

Externally: raising brand awareness, establishing expertise, and business development.

Internally: employee communications, collaboration, knowledge management, internal processes and workflows.



How do I……create a community conducive for

my firm, my department, my practice or me?




The Internal Socials





Social Media

Social NetworkingBlogs

Wikis

SharePointACTIVITY STREAMS

Feeds

COLLABORATION

Social Graphs

Social Profilescloud

Yammer TWITTER

Facebook

Mobility

What is a Social Community?


Case Study: Solve the problem of getting knowledge in the right hands in the right fashion at Microsoft.


Demographics of Microsoft• Users all over the world• Streamline and centralize communication• Bring together the collective knowledge of

its employees for real time answers at a convenient time for the employees


Session Hashtag #iltaSession Hashtag #ilta




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Connecting with people with people who share similar interests and solving a business need, problem, issue.

Community


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Design for multiple generations with technology usage Video, Blogs, Mobility Educate EVERYONE Start with a fun community of interest to get folks intrigued Share, share, share successes and often

Know what works currently in your firm with regard to communications Know what communities currently exist within Departments and Practices Know what technology is being used by your attorneys and staff Know what technology is being used by clients Understand users mobile habits Understand users current knowledge on the technologies


Internal Community Strategy


Resources • Paolo Tosolini for Microsoft AcademyMobile• William Mitchell Goes Online• New academic model designed to

prepare students for changing legal industry


http://youtu.be/Pensfg7aaXs




http://lawyerist.com/aba-approves-william-mitchells-innovative-online-law-degree-program/

http://blog.case.edu/think/2013/08/19/case_western_reserve_university_school_of_law_announces_sweeping_curriculum_changes

http://blog.case.edu/think/2013/08/19/case_western_reserve_university_school_of_law_announces_sweeping_curriculum_changes



The External Socials



Part 1 Recap:1. Research competition

2. Know the social cocktail mix for your firm


http://epubs.iltanet.org/i/221442/16




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Define WHY? Define your audience on the channel of your choice Start with ONE Channel Understand privacy settings

Listen, listen, listen & watch others Create engagement, this establishes trust and builds the relationship for the

community Understand your state ethics rules with regard to advertising

Understand firms social media policy, be on the committee, educate others on it

Manage your content and create a content schedule Get mobile, download social apps Engage others, have conversations Establish cross-platform community as you start to build out others


External Community Strategy

Natalie Alesi@[email protected]/in/[email protected]

Join us for Social Media Series Part 3 January 15 at 12 pm ET

Social media: Blogging for Business

Date post:	20-Mar-2016
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Creating Community to Fit Your Platform Social Media Series: Part 2 of 4 ILTA Webinars

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