Date post: | 07-Nov-2014 |
Category: |
Business |
Upload: | shareaholic |
View: | 4,256 times |
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Creating Shareable Content – Not Noise.
Janet Aronica Head of Marketing Shareaholic
Hi! I’m Janet.
Head of Marketing Shareaholic
3
1 MILLION downloads
February 2008 June 2009
2008 Mozilla Firefox Extension Award
Nights and weekends to early growth
2 MILLION Browser downloads
Browser Tools
publishers 200,000 Publishers
Source: Running to the Kitchen http://runningtothekitchen.com
6
2500 API calls
2,500 + API developers
270,000,000 People each month
8
+ +
That’s more than Germany, France & the United Kingdom combined.
9
Shareaholic is the 4th largest country in the world.
Humble beginnings?
11
Strugglefest.
12
27% Referral Traffic
13
#1
Take a step back.
14
Analytics
15
Friends don’t let friends post without a plan.
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Editorial Calendar
http://bit.ly/SHRedcal
17
#2 Kinds of Shareable Content
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Leverage current events
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Lists work.
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MORE content.
21
FML.
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Freelancers Guest bloggers
Interns
23
#3
Shareable formats
24
Source: SEOmoz http://mz.cm/y2MX7d
25
Your headline is your first impression.
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• Urgent • Useful • Specific
Great headlines
are:
27
28
Introductions
29
• State a problem • Popular phrase • METRICS
Great introductions
30
Predictable Voice
31
32
Brand your visuals
Source: He and She Eat Clean http://bit.ly/SeLyiT
33
It might not be love at first sight.
34
Link to old content
Source: How About We http://howaboutwe.com
35
Related content
Source: Guilty Kitchen http://guiltykitchen.com
36
#3
Promoting your content
37
Page Title Featured
Image
Meta Description
38
Not your Twitter account
Funky page title
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Optimized for Twitter!
Sweet page title!
40
#4
Plugins
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• WP Touch • Auto Featured
Image Plugin • Editorial Calendar • All in One SEO Pack
Plugins
42
Why do people share?
• Kony 2012, Buzzfeed
What do you share?
Thank you!
• @JanetAronica • @Shareaholic • Shareaholic.com