@agatestudio

Creative Marketing

Dave

Publishing

Agate Studio

@agatestudio

DAVEDAVEDAVEDAV

DAVEDAVEDAVEDAV

CREATIVEDAVEDA

MARKETINGDAVED

STRATEGYDAVEDA

@agatestudio

“We’d slowly but surely been digging our own graves via boring, traditional mass-marketing” ~ Seth Godin ‘Purple Cow: Transform Your Business By Being Remarkable’

“Jadi solusi

Kamu apa?”

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“STOP BEING PART OF THE HERD

AAAAAND ……”

@agatestudio

@agatestudio

@agatestudio

@agatestudio

@agatestudio

…BE REMARKABLE!

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RE-MARK-ABLE

: worthy of being or likely to be noticed especially as being uncommon or extraordinary

@agatestudio

REMARKABLE

IS RARE.

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REMARKABLE

IS POWERFUL.

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REMARKABLE

IS…

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LIKELY TO BE NOTICED.

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INSPIRING.

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UNCOMMON.

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EXTRAORDINARY.

THIS CITY

NEEDS ME…

@agatestudio

LET’S LEARN

FROM THE BEST.

@agatestudio

REMARKABLE MARKETING CAMPAIGNS:

@agatestudio

WHOPPER SACRIFICE

@agatestudio

RESULT: • Facebook shut it down after 10 days

running • Priceless buzz • 20.000 free Whoppers

STEAL THIS: • Use a really simple call-to-action • Don’t be afraid to push the envelope

@agatestudio

MEGA-MONTH + MEGA-EVENTs = A MEGA-PLAN

Establish a world record for the largest number of people dressed as superheroes in one place.

@agatestudio

RESULT: • 1.580 superheroes turned up, creating a

world record. • Highlighted news in 13 TV reports • 58 online news sites reported it • Communicated to approximately 54 million

people around the world

@agatestudio

HAPPINESS MACHINE

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RESULT: • Recorded moments of genuine and unexpected

happiness. • Seen by over 15 million people in its first week of

release, not bad for a $60,000 commercial.

@agatestudio

TRUE BLOOD: REVELATION

@agatestudio

RESULT: • Reach and build the audience from the niche

community organically • One of HBO’s most anticipated and

successful show debuts STEAL THIS: • Find the niche audience that is super

passionate about your product • Explore ways to intrigue, inspire & deeply

entertain them • Invest in really good story telling

@agatestudio

LET’S MOTOR • 2% brand awareness • <2% market share

@agatestudio

RESULT: • Surpassed its goals of brand awareness

and market share in 10 years • Brand’s biggest-selling single market in

the world.

STEAL THIS: • Focus on the one thing that makes you

undeniably different from all your competitors.

• Screw the cow path, blaze your own trail.

@agatestudio

ANOTHER ADVANTAGE OF BEING

REMARKABLE: • Decreased marketing spend • Category domination • Greater customer lifetime value

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SUCCESSFUL CONVERSION

STRATEGY

CREATIVE IDEA

EXTENSIVE

RESEARCH & INSIGHTS

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5 FOUNDATIONS TO CREATE

REMARKABLE MARKETING STRATEGY:

@agatestudio

1. IDENTIFY NEEDS/

DETERMINE GOALS

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2. FIGURE OUT A

ROADMAP

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3. WHAT’S

HAPPENING?

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4. TELL A STORY

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5. INFLUENCE

BEHAVIOR

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THE BOTTOM LINE?

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“Either write something worth reading

or do something worth writing about.”

BENJAMIN FRANKLIN

@agatestudio

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