1. Creative ProblemSolving for Associations& NonprofitsMonday, March 26, 201210:45 AM - 12:00 PM@gmeliacae#ideas12 LM6 Greg Melia, CAE

2. What isCreativetoYOU? 3. Defining Creativity Four Ps: Creative ProductPhoto credit:http://www.flickr.com/photos/kitcowan/#ideas12 LM6 4. Defining Creativity Four Ps:Creati ve PersonMark SilvermanPhoto credit: Dan Dion viahttp://www.marksilverman.com/bio.html#ideas12 LM6 5. Defining Creativity Four Ps:Creativ e Press (environment)#ideas12 LM6Photo credit: Scott Hodge at http://happyweeble.blogspot.com 6. Defining Creativity Four Ps:Creative Process #ideas12 LM6 Photo credit: Flickr via mandiberg 7. The Creative Problem- Solving ApproachImage credit:#ideas12 LM6 Creative Education Foundation 8. CPS in Association Action Challenge: How can we get meetingattendees to stop by our membershipinformation booth? Some tactics from the past: Gift/Give-away Drawing or raffle Meet a dignitary / special guest Host informational sessions at the booth Food or drink #ideas12 LM6 9. CPS in Association Action Exploring the Challenge: How can we getmeeting attendees to stop by our membershipinformation booth? Why? Theyre new or theyre feelingdisconnected or they want to be more involved.They want information relevant to their needs. Whats stopping them? They want to attendsessions, network with friends, visit the expohall, check their email, and/or take a break.#ideas12 LM6 10. CPS in Association Action Reframing the Challenge: How can we get meetingattendees the info they need without drawing themaway from their conference priorities? Some ideas: Information in conference books/bags Intro/Closing slides for presentations Brochures in the session rooms Social media/Word of mouth campaign Orientation before or after conference programming #ideas12 LM6 11. What We Did Brochures linked to web pages! www.asaecenter.org/getinvolved#ideas12 LM6 12. An Analogy . . . #ideas12 LM6 Photo credit: Chesbayprogram on Flickr 13. Divergent Ground Rules Defer judgment Strive for quantity Seek wild and unusual ideas Build on other ideas#ideas12 LM6 14. Using Divergent Thinking in Associations Developing a conference theme Listening to member needs Exploring options During board meetings Building your work plan #ideas12 LM6 15. Promoting Divergent Thinking Try the following question approaches: In what ways might we What are ALL the ways How might I What else? Hear from everyone Try SCAMPER Set goals and then stretch them #ideas12 LM6 16. In Action: Divergent ThinkingBrainwriting Disneys Yes, andPhoto credit: Flickr via GO opleidingen Credit: Flickr via Benjamin ThompsonOpen CommentBoardCredit: Flickr via Kevglobal#ideas12 LM6 17. Putting it to Work In what ways might your association engage young professionals in your decision- making? What are all the ways an association increase word of mouth about itself among young professionals? What else might an industry partner want from your association?#ideas12 LM6 18. Convergent Ground Rules Be affirmative Be deliberate Check objectives Improve ideas Consider novelty#ideas12 LM6 19. Using Convergent Thinkingin Associations Evaluating and selecting next steps Making decisions between options Closing a sale Appointing a task force.#ideas12 LM6 20. Tips for Convergence Agree on process that will be used Use decision-making grids Have a subcommittee recommend Narrow by setting a target/limit Try the following question approaches: Which approaches will you support? What do you see us doing?#ideas12 LM6 21. Tips for Convergence Group & combine similar suggestions#ideas12 LM6Photo credit: mandiberg on Flickr 22. Tips for Convergence Consider using multi-voting Credit: bellthompson.wordpress.comCredit:www.goodgroupdecisions.com#ideas12 LM6 23. Putting it to Work Use green dots to mark approaches you seeyour organization doing. Use yellow dots to mark approaches whereyou have concerns about moving forward. Use a novel sticker to mark novel approaches.#ideas12 LM6 24. TRIZTheoris Resheneyva Isobretatelskeuh Zadach Analyzed patents across alldisciplines Found common solutions tocommon contradictions systems have componentsand superstructure Genrich Altshuller1926 - 1998#ideas12 LM6 25. TRIZ Nine BoxCurrentLevel Problem Statement Time#ideas12 LM6 26. TRIZ Nine BoxLevel Time#ideas12 LM6 27. TRIZ Nine BoxFamily meals More meals on Even kids canownmake it No cookware needed!LevelAll freshSome freshShelf stableingredients ingredients3.5 minutes1 hour 15 minutes Time #ideas12 LM6 28. Putting it to Work on a Daily Basis Supporting Creativity is about maintaining a cultureopen to exploring ideas, considering multipleoptions, and celebrating difference The way you run meetings Your organizations decision-making processes How you personally react to ideas #ideas12 LM6 29. PPCOPraise first. Say something that you like about the idea. State Potential. What could occur if the idea really took off? Articulate Concerns. Use open-ended questions to identify areasyou think need to be resolved.Overcome. Charge your colleague, yourself, or the group toconsider how to overcome those concerns#ideas12 LM6 30. To raise new questions,new possibilities, to regard old problemsfrom a new angle,Photo credit: afagen on flickrcreativerequires imagination and marks real advance in science. #ideas12 LM6 31. Contact InformationGreg Melia, CAEChief Member and Volunteer Relations OfficerASAE202-626-2821gmelia@asaecenter.org@gmeliacae#ideas12 LM6