Date post: | 01-Nov-2014 |
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Technology |
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Twitter: #NovaCreative 1
Twitter: #NovaCreative
Ben LeDonni
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Twitter: #NovaCreative
Why CreativeMMS? Started in 2004
Multimedia” is a word you will start to become synonymous with home-based technology, as technology in our homes will take a fascinating course over the next couple of years. Eventually, all the technology we use in our homes, such as Computers, Televisions, Phones, Digital Cameras, Music Players, DVD Players, Home Security Systems, and even more will all come together to form our home “multimedia” station. While this seems like something out of a fantasy movie, the internet and current technologies have brought this futuristic idea within the realm of this decade. “ Ben LeDonni, 2003
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Twitter: #NovaCreative
Who is CreativeMMS?Eastern PA basedWeb savvyExperts in respective fieldsVirtually locatedConnected through
technology
We believe in marketing the best our clients have to offer to their audience, in a way their audience will want to see it, using the most effective tools to maximize return on investment.
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What We DoBrand IdentityWebsite Design & DevelopmentWebsite MaintenanceSocial Media StrategyOnline MarketingProgramming ServicesConsulting
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How We Do It
Identify project objectives
Identify target audience
Discuss required website features
Plan deliverables and timeline
Note special requirements
Set time/cost expectations
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Brand Identity: Messina Lawn
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Brand Identity: Messina Lawn
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Brand Identity: Business Logos
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Creative Process: Discussion of current site
Before
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Creative Process: Pre-Creative Planning
Site Map
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Creative Process: Wireframe layout and concepts
Wireframe
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Creative Process: Website Concept and Design
Concept
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Creative Process: Feedback and Collaboration
Creative MMS uses state of the art collaboration tools for feedback and project management.
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Creative Process: Feedback Integration
Final Design
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Before After
Website Design & Development
The #1 reason people abandon a website is poor design.
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Online Marketing: Organic, Paid and Social
Social
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Website Maintenance: Learn and Adapt
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Social Media StrategyIdentify goals of social media
Profile your audience
Get a pulse on your online presence
Find relevant online outlets
Innovate with these new tools
Identify your voice
Deliver a plan
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Social Media Execution Social page design and setup
Social applications
Landing pages (Facebook)
Connection management
Content creation and posting
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Consider these facts about the quality of your website design:
Your Web Site has 7 Seconds to Create Trust, Value and Credibility.
Over 90% of prospective customers will visit your website before considering doing business with you.
A high-quality website design markedly improves your ability to convert a prospect into a customer.
46% of Web sales are lost on web sites that lack the critical elements that build value and trust with website visitors.
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What’s the difference betweenConversion and Marketing?
If you build it... They might come
If they come… They might buy
If they buy… They might come back They might tell a friend
The ideal situation is… They come They buy They rave to a friend about you publically They come back
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On Location: Conversion
Where will I go?
Who will serve me?
What will I buy?
How will I choose?
Will I enjoy the experience?
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Traditional Business: Marketing
Local Ad (Newspaper, Radio, etc)
Magazine
Billboards
Direct Mail
Yellow Pages
Metro Area Estimated Advertising Costs per Year(via ClosetPages.com)
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Online: Conversion
Where will I go?Who will serve me?
What will I buy?
How will I choose?
Will I enjoy the experience?
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Online Business: Marketing Search Engine Optimization
Newsletter
Social Media
Pay Per Click
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How word spreads
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The world we live in The internet is in almost
everyone’s hands
People share their experiences online
Buyers research before they buy
Communication is cheap
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How does a business get ahead? Identifying a unique product/service offering
Identifying the audience
Using the right technology to solve custom problems
Figuring out a strategy to market themselves
And maybe…hiring the right team/person to put it all together
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The right technology Often open source
Many tools exist to make the solution possible, inexpensive and effective.
Must fit the unique requirements of the business
Should work hand in hand with the marketing initiatives
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Open Source Technology:Wordpress
What is Wordpress? Just a blog? I don’t think so.Key Components
ThemeCustom Post TypesPluginsBlog
An Example Independence Helicoptershttp://www.independenceheli.com
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Open Source Technology:Wordpress
Technical benefits of Wordpress LAMP Stack means easy hosting and support Industry best practices
URL – Permalinks Blog, RSS, Pingbacks
User management built in Plugins that empower business
Allinone SEO Pack Socialize NextGen Gallery WP e-commerce WP members …
Becoming a standard
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Open Source Technology:Wordpress
Difficulties with WordpressData managementVersioningBackupsUpgrades
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Marketing a Wordpress siteStrategy, strategy, strategy
Wordpress empowers marketing by the tools we already discussed Tight integration points Engagement functionality Easy of use
Example Independence Helicopters – My
Flight page http://www.independenceheli.com/fli
ghts/56546sdf
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Using free toolsOnce strategy is built
Free tools empower the business to reach their audienceFacebookTwitterLinked InYoutubePinterestGoogle PlusVimeoMailchimpFoursquare
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What is SoLoMo? Social
The recent shift towards time spent on social networks has created a shift in marketing.
Businesses must be where people are, and people are discussing things socially online.
Local Internet advancements made it even easier for us to see what’s going on
around us. Groupon, Living Social and others bring discounts to local consumers Location awareness helps businesses to know when and how often
consumers come in to their store, allowing them to offer incentives.
Mobile What’s in your pocket? Mobile computing makes it even easier for businesses to connect with
people while on the go.
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Youtube: Success ExampleOld Spice
Old Spice created a series of YouTube videos advertising their product that quickly went viral, averaging over 23 million views.
Their most successful video has over 32 million views, and that number is growing on a daily basis.
These videos present different versions of the “ideal” man, with an amusing tag line that insinuates Old Spice can “smell your man into a romantic millionaire.”
Because of the humor, the videos led to a number of spoofs, increasing their popularity even more. They even received press coverage for their originality and success.
http://youtu.be/owGykVbfgUE
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Facebook: Success ExampleAmerican Express: Open
American Express created a forum just for small business owners and leaders.
Through a strategic partnership with Facebook, they created a massive contest for small businesses that generated lots of interest and increased their fan base.
It helped that they offered a valuable prize ($20,000).
https://www.facebook.com/Open
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FourSquare: Success ExampleDominos
“Mayors” get free pizzaDomino’s pizza credited Foursquare with a 29
percent increase in their profits. By creating promotions that encourage customers
to “check-in,” they increased the mention of their company across social media networks.
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Social Media: Failure Example Toyota
The Toyota account @CamryEffect was replying to users who used a Super Bowl related hashtag like #Giants or #Patriots with an offer to win a car.
What made this worse is that Toyota set up verified accounts for @CamryEffect alongside @CamryEffect1, @CamryEffect2 and so on – in total 10 accounts.
This allowed the company to effectively spam their Twitter campaign to every user who was using Super Bowl related hashtags.
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Social Media: Failure ExampleChrysler
"I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to (expletive) drive.”Stated by agency employee on Chrystler’s twitter
feedHe was fired, as Chrysler has a huge presence in
Detroit and does not tolerate cursing on their social account (obviously)
Chrysler's decided not to renew its contract with his employer. He single handedly lost the account.
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Key takeawaysSocial media changed and continues to change the
game for marketing
Social media is about connecting, just like business sales, and customer support Participate, add value, and build a rapport with
people / followers / friends
Open Source technologies and SoLoMo empower businesses
If you build it they WILL NOT just come.
If they come, you better hope you built it right.
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What’s next?My thoughts
SoLoMo when combined and done properly allows companies to do some cool stuff. People like cool stuff.
Internet shopping continues to rise. Add in coupon websites being all the rage these days and new social networks claiming space (Pinterest) and it wont stop anytime soon. Eventually it will all be combined into one experience.
Businesses that do not figure out web conversion and traffic will be left in the dust.
What do you think?
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Lucky for you!You are in the right profession.
You have the ability to choose your own destiny and make your own future.
You are invaluable to businesses trying to figure it all out.
You speak a language not many others can speak.
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Thank YouConnect with me
Twitter: @wisemansayFacebook.com/bledonniLinkedin.com/in/bledonni [email protected]