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Creativity and Design
Day 5: Now what?
http://www.tiki-toki.com/timeline/entry/622572/ACI-Design-Creativity-Map/
Use Creativity & Design to help make the world better30
http://www.todayonline.com/
• Accomplishment: achieving goals• Beauty: appreciation of qualities that give pleasure to the senses or spirit• Community: sense of unity with others around us and a general connection• Creation: sense of having produced something new and original• Duty: willing application of oneself to a responsibility• Enlightenment: clear understanding through logic or inspiration• Freedom: sense of living without unwanted constraints• Harmony: balanced and pleasing relationship of parts to a whole• Justice: assurance of equitable and unbiased treatment• Oneness: sense of unity with everything around us• Redemption: atonement or deliverance from past failure or decline• Security: freedom from worry about loss• Truth: commitment to honesty and integrity• Validation: recognition of oneself as a valued individual worthy of respect• Wonder: awe in the presence of a creation beyond one’s understanding
http://www.makingmeaning.org/meanings.html
Design and Creativity
(D&C)
why?
who?
how?what if?
so what?
so what?
Now that you and your team can generate many creative ideas, what do you do with them? How can you choose?31
http://www.todayonline.com/
http://99u.com/articles/6167/battling-the-half-life-of-idea-execution
Creativity: less about creating new ideas, more about focusing on a few
“I think my love of idea generation has become an escape hatch… new ideas appear more attractive. And so I quickly jump to something new”
Would you prefer…?
a) A team that generates 100 ideas with 10 of them being greatb) A team that generates 10 ideas with 2 of them being great
http://www.mech.utah.edu/senior_design/07/uploads/Main/Lect12-ConceptSelection.pdf
... and more
2005
http://news.bbc.co.uk/2/hi/technology/4292854.stm
2005
http://wiki.laptop.org/go/Pictures
http://wiki.laptop.org/go/Pictures
http://wiki.laptop.org/go/Pictures
http://news.cnet.com/2300-11386_3-10012657-7.html
2006
http://wiki.laptop.org/go/Pictureshttp://www.flickr.com/photos/pete/sets/72057594143224765/with/152123539/
http://wiki.laptop.org/go/Pictures
http://www.fuseproject.com/pdf/OLPC%20Case%20Study.pdf
2007
http://www.flickr.com/photos/knightfoundation/6771617469/http://www.flickr.com/photos/olpc/page74/
http://www.flickr.com/photos/pieter-bidia/2925665693/
http://www.fuseproject.com/category-1-product-652008
New ideas are incomplete; “ugly ducklings” before becoming beautiful swans… they need protection32
http://www.todayonline.com/
“It then took me 5,127 prototypes to develop the final machine, each failed prototype
informing the next one”
“I'd seen an industrial sawmill, which uses something called a cyclonic separator to remove dust from the air. I thought the same principle of
separation might work on a vacuum cleaner. I rigged up a quick prototype, and it did.
I became obsessed. It took five years of doing nothing but making and testing prototypes. My wife supported us by teaching art. She was
wonderful. But most other people thought I was mad.”
http://www.inc.com/magazine/201203/burt-helm/how-i-did-it-james-dyson.html
Help grow and sustain a “Yes, and…” collaborative culture33
http://www.todayonline.com/
The best solutions…
Are difficult and take timeRespond to new problemsChallenge the status-quo
Address causes, not symptomsApply technology appropriately
Reveal new ways of thinking about problemsInvolve a wide variety of stakeholders
Are persuasively communicated
- Lunch -
Pugh Matrix
https://wiki.ece.cmu.edu/ddl/index.php/Ice_cream_maker_redesign
http://www.gaudisite.nl/SESGwhitePaperNovember2009.pdf
(Probably not relevant criteria?)
(Interesting)
Evaluation Criteria
Impo
rtanc
e R
atin
g
Ben
chm
ark
(Dat
um)
New
idea
type
1
New
idea
type
2
New
idea
type
3
Exi
stin
g pr
oduc
t 1
Exi
stin
g pr
oduc
t 2
Criteria 1 3 S + + - -
Criteria 2 2 - S + + +
Criteria 3 3 + - + S S
Criteria 4 1 S + + - +
Criteria 5 3 - S S + S
Criteria 6 3 - - - - -
Criteria 7 3 + + + + +
Criteria 8 2 S S S S S
Criteria 9 1 - + - - -
Criteria 10 2 + - + + +
Pugh Matrix TemplateSolution Alternatives
Concept Selection LegendBetter +Same SWorse -
Systematic evaluation methods are good if you are careful how to use them and how to interpret the outcome34
http://www.todayonline.com/
http://www.slideshare.net/frogdesign/making-clients-part-of-the-design-process
Concept variation
Build models and prototypes of new ideas35
http://www.todayonline.com/
http://www.computerhistory.org/revolution/input-output/14/350
Why prototype?
• Manage uncertainty• Make assumptions explicit
• Learn a specific feature or property
• Evaluate in realistic conditions• Gather feedback and support for change
• Communicate decisions and intentions
• Open the ideation process• Safety and ergonomics
• Test desirability, viability, and feasibility
http://martini.mitplw.com/blog/?p=954
http://www.studiotilt.com/blog/2011/02/03/the-hub-kings-cross-co-design-workshop/http://paipr.wordpress.com/projects/rapid-low-fi-prototyping/
http://www.robives.com/blog/swinging_legs_experiment
Low-Fidelity Prototyping (Quick and Dirty):Immediate physical representations using any available materials
Interactive Toy: 3 day tutorialhttp://www.youtube.com/watch?v=mt4V5kojU8E
Prototyping images
Prototyping images
Prototyping images
Prototyping images
minecraft.net
Keurig individual serving coffee brewer
http://www.keurig.com/
02468
101214161820
0.07 0.08 0.09 0.1 0.11 0.12 0.13 0.14
Radius of Hole (cm)
Bitt
erne
ss (c
m*m
in)
or T
ime
(min
)
0
0.2
0.4
0.6
0.8
1
1.2
Perc
ent o
f Tea
Sa
tura
ted
BitternessTime% Saturation
Tea brewer
l iquidcontainment
electrical supply
electrical conversion
thermal energyfilter, teacontainment
ice/teacontainment
electricity
water
water
thermal energy
tea thermal energy
ice teathermalenergy
18 in.
9 in.
Twitter: @sarvidefer
1
2
3 4
5
6
78
9
Creativity and Design
The objective of this course is to introduce students to the basics of product design, including issues relating to product form and function, as well as aesthetics and experience. Students will learn how to integrate creative ideas into product designs that would appeal to consumers. Cutting edge and relevant issues in product designs will be discussed. Special emphasis will also be placed on examining product designs in an Asian cultural context.
Extend and apply what you learned in this course36
http://www.todayonline.com/
http://candychang.com/before-i-die-in-nola/
- End of Day 5 -
Steven Johnson: Where Good Ideas Come From
http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html