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Creativity Dip
Design Another Letter Of The Alphabet
You are tasked with inventing a 27th letter of the alphabet. It must represent a sound,
maybe a letter for PH, PN or KN. What symbol will it be?
Change seats.....
Fold your arms.....
Why we resist change
1.Risk of change exceed risk of standing still
2.People connect to people with the old way
3.Fear of lack of competence4.Overloaded5.Skeptical6.Hidden agendas7.Threatens our notion of ourselves8.Fear of loss of status9.Doubt the quality of the idea
Change and women’s buttons.....
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The changing world.....
Everyone is good at something!International No 1’s
Time is running out.........Estimated remaining world supplies of non-renewable resources
Zinc - 10 years
Titanium - 12 Years
Lead - 14 Years
Gold - 14 Years
Chromium - 20 years
Copper - 26 Years
Platinum - 39 years
Cadmium - 54 years
Oil - 105 Years
How we spend our 77.8 years•Sleeping 28 years
•Working 24.5 years
•Watching TV 8.5 years
•Doing Housework 5 years
•Eating and Drinking 3.5 years
Source: American bureau of labour statistics
The change model
Effective change = Quality of idea x Amount of buy in
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Bring back
the poll tax
Shock
Denial
Blame
Acceptance
Problem Solving
Improved performance
Time
The Change Cycle
What is and what will be different
~ Learnt to do
~ Best book
~ Shattered Assumption
The Definition of Insanity
“Doing the same old things and expecting different results”
4
53
14
62
48 15
493
The odd 1 out is?
Learn to be creative?Learn to be creative?
- 5 year olds - 98%
- 10 year olds - 30%
- 15 year olds - 12%
- Adults (25+) - 2%
The Growth of the Earth’s Population
19001.6 Billion
20006 Billion
20137 Billion
20207.6 Billion?
Source: http://www.worldometers.info/world-population/
By the end of 2012…..More mobile devices than
people
1 in 4 Starbucks payments are from a
mobile device (in North America)
Source: Mobile Syrup Dec 2011
1/2 Billion worldwide will use their mobiles as
metro and bus tickets by 2015
Source: Mobile Juniper Research , April 2011
50% of the
worlds wealth is
held by 2% of
the people
Today the global distribution of
Wealth
The Social Network....
Facebook’s 800 million users
1 in 9 of the worlds
population are on Facebook
If FACEBOOK were a country it would be the 3rd largest in the
worldbetween India and USA
Every48% of 18-34 year olds check
Facebook before they get
out of bed
For students starting a four year technical or college degree,
this means that ..
Recognise this?
Predicting the Future“The best way to predict the future is to create it”
Peter Drucker
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Write a 6 word story
Ernest Hemingway, one of the greatest authors of all time, was once challenged to
write a complete story in just six words. Never one to shy from a challenge, he
wrote: "For sale: baby shoes, never used." What would your complete six-word story
be?
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Write a 6 word story
Ernest Hemingway, one of the greatest authors of all time, was once challenged to
write a complete story in just six words. Never one to shy from a challenge, he
wrote: "For sale: baby shoes, never used." What would your complete six-word story
be?
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Books...A changing business model
1994 Bookstore
1995 Amazon
2010/11 Ipad/Kindle
The Harry Potter series has sold 3600 books per hour for 14 years
Books...A changing business modelEbooks are now outselling paperbacks in the US -
Ebooks sales $90.3m - Feb 2011
Paperbacks $81.2m - Feb 2011
Source: Guardian.co.uk April 2011
“640k ought to be enough for anyone”Bill gates - 1981
“Who the hell wants to hear actors talk”HM Warner - Warner Bros 1927
“There is no reason for any individual to have a computer in their home”
Ken Olsen - President DEC
“$400 for an MP3 player, it won’t sell and it will be killed off quickly”
Macrumours 2001
Fizzy Drink Market
30 billion cansMarket share
52%
By 2012 bottled water will
exceed fizzy drinks
consumption
The 40 people they didn’t want
Idea Generation
•Darwin
•Picasso
•Einstein
•Mozart
•Shakespeare
Why so Creative?
Learn to be creative?Learn to be creative?
- 5 year olds - 98%
- 10 year olds - 30%
- 15 year olds - 12%
- Adults (25+) - 2%
Creativity test
Brain Salesman?
Aerosol
spacecraft
undertaker
Blanket
backwards
Style
Range
Menu
Paste
Orbit
Operation
Brick
University
Outsource
Computer
Spectacles
Ice
Camera
Dictionary
Brain
Cup
Christmas
Exercise
Genius
Fertiliser
Combinations
nutshell
Books
Art
Shelf
Concept
CD
Picture
Arrow
Reference
Speed
Exchange
Market
Wave
Shop fitter
Software
Club
Short
Bottle
Random word?Random word?
4000 = 12
Skyline Toys
Association
Imagination
Association
Association
Association
Association
Association
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Imagination workout•Daily 10 min workout•1 week to Learn •Daily associational thinking•1 week journal
L a w r e n c e h a l l e t t . c o m
http://lawrencehallett.com
07946 882823
Brainstorming but not as we know it?
Brainstorming but not as we know it?