smarterproductionthinking

Established in 1988, Loveurope are a global advertising production network, working with many of the world’s biggest brands and advertising agencies.

Introduction

We offer our clients cost effective advertising production solutions, expertly and creatively configured to their specific requirements

Our clients benefit from a fully integrated marketing services resource, with which to create, adapt, expand and deliver brand communications on a global basis.

By identifying and removing unnecessary touch-points within transactional production processes and by the use of centralised implementation systems and global technology platforms, we are able to deliver valuable resource directly back into the marketing budget.

We define this approach as smarter production thinking.

Smarter Production Thinking

Core production services

• Centralised Campaign Implementation

• Reprographics and Certified Colour Management Services

• International Adaptation and Fulfilment

• Press and Online Ad Origination and Design

• Marketing Translations and Insight

• CGI and Interactive Design

• Photographic Retouching

• Print and OOH Management

• Quality Management Services for Press (we are FOGRA approved specialists)

• Implementation of Broadcast Media

• Management of Client Studios

• High Volume Online Campaign Activation

• Brand and Digital Asset Management

• Production Cost Benchmarking and Advocacy

Some of our clients

Whether for a network agency, cost consultant or a brand with global reach, Loveurope have spent over 20 years making sure that ad production processes are kept simple.

That simplicity and the time and money it can release back into the market mix, is the principle reason our client retention is the highest in our sector.

So, if you want to increase your market spend, whilst radically reducing your production spend –

talk to Loveurope.

Contact: paul.dubrey@loveurope.co.uk

Integrated Campaign Management: Philips & DDB

• Philips Central Marketing support local markets in the production of brand and consumer electronics campaigns.

• A procurement driven initiative was introduced to reduce and standardise production costs and improve services globally for Philips. The plan was to move away from the costly local agency production model to a centralised agency aligned process driven by ABC models (Activity Based Costing).

• DDB briefed Loveurope to provide a cost effective solution, initially for press and OOH, to support production across EMEA.

• Loveurope recommended a UK based central implementation team liaising directly with the London Agency. This team managed production operations in both the UK and South Africa, supplying versioned artwork and dedicated UK based media

contact teams to fulfil schedules and requests through to web servers.

• Instigated in July 2008, Loveurope have already delivered savings of 43% against all current Pan European production overhead. As a result DDB have extended the model beyond press and OHH to also include digital production.

Dedicated Resources: JPMorgan

• Loveurope were approached by the Head of Marketing at JPMorgan Asset Management to conduct a study of the internal design and artwork facility in London.

• This facility provided a slow, time consuming and erratic service deemed not to be financially viable due to inconsistencies and errors.

• There was no concise asset management system in place, nor accurate time and charges recorded to enable budget forecasts for the various UK, European and APAC Marketing teams.

• Loveurope provided an internal resource on a fixed monthly fee. Almost immediately JPMAM began to see positive results, leading to an increase in promotional material budgets for markets serviced by the Marketing Dept.

• Not only do Loveurope facilitate the internal unit at JPMAM but we also handle press schedules, UK and European Prospectuses and print production with a dedicated team in London as well as in our offices in Poland and South Africa.

Brand & Asset Management: L’Oréal

• The L’Oréal brand encompassing Maybelline is one of our longest-standing relationships. We are directly contracted to provide design, artwork and pre-media services to the creative agencies of record within EMEA.

• Working with the Paris creative agency our role is to manage the ATL and OOH Pan Regional production activity and fulfillment through to media owners.

• Our role is one of Brand Guardianship and as such we provide core asset management to centralise and manage collateral. Providing web based access to assets and brand guidelines saves time, cost and duplication of both effort and information.

• It is a practical, scalable and efficient way of sharing data with the audience.

• Intuitive interfaces are provided to ensure user adoption and remove language barriers.

• This system provides simple ‘yes/no’ approval options to improve workflow and reduce time to market.

Offshore Production: Hewlett-Packard

• PSG (Laptops) advertising is managed through six McCann Erickson European hubs who liaise directly with Loveurope to support regional consumer product marketing initiatives for localised ‘in country’ promotional activity.

• Our brief was to enable year-on-year procurement led cost reductions, providing a single managed agency neutral production partner to work with roster creative agencies.

• This involved the provision of a centralised UK client service team and dedicated production and artwork unit based in Warsaw to provide fast track, quality assured, low cost production, traffic & fulfilment.

• Loveurope achieved initial 42% savings against existing European artwork & repro overheads, with committed additional annual year-on-year savings of +5%.

Global Campaign Management: TAG Heuer

• TAG Heuer Marketing supports regional retailer activity globally, providing funding and media control of POS and OOH advertising.

• Their issues were managing quality of a prestige brand globally, reducing the cost of managing local branded compliance and tracking activity.

• Our solution was the provision of a browser based retailer driven system to control, streamline and report on the ordering and fulfilment process.

• This enables local subsidiaries to order pre-approved material, a process for central marketing approval, and automated alerts.

• Our network of ‘brand guardian’ EMEA studios then fulfils and manages cost controlled order requests.

Automated Technology: Volkswagen

• Volkswagen Central Marketing support their UK network of 250 retailers’ promotional activity. Within this is the provision of weekly tactical core messages across all retailers and regions.

• The client directives were cost reduction of heavy weekly campaigns while improving time to market for tactical messages to a large audience.

• Our solution was groundbreaking in the provision of an automated system for advert creation & delivery into the entire UK regional press.

• We completely streamlined processes and workflows, cutting production time by 60% over traditional methods combined with year on year savings, billed as a fixed production fee.

Loveurope88 Goswell RoadLondonEC1V 7DB+44 20 7251 8617

Lovejohannesburg4 Kikuyu RoadSunninghill2157, GautengJohannesburg 2000South Africa+27 11 803 8892

LovewarsawUL. Cybernetyki 1902/677WarsawPoland+48 22 210 1150