The choice of language throughout the whole article helps to play on the theme of criminality and policing. The use of words such as “good nick” and “Kirsty’s watch” play up to this theme as they are colloquialisms largely used in the police force around the time Crime-watch started. It also helps to lighten the mood slightly as some of it could be seen as slightly scary. Paired with this, there are banners of “Police Do Not Cross” at the edges of the article. These add to the professional outlook of the article as well as giving an indication of the content before the audience has started reading it.

At the start we see a brief section of information has been embedded. This gives a specific time, date and channel relevant to the programme; this will give the audience a chance to know about the show before it airs. Therefore they are less likely to miss it.

The structure of the article helps to retain the interest of the readers. They have purposefully split up the main bulk from the crime figures. If the author had merged the two it would have created a lengthy piece of text that is laborious to read. When I create my own article I will consider the structure and layout as much as the content. The images are also crucial to the layout of the article; the main image in this article of Kirsty holds her in a powerful position. This relates to the genre because the photo implies she is more dominant than the criminals.There is a well defined structure which The article is littered with facts and statistics about the amount of offenders that have been found, arrested and charged as a result of Crime-watch viewers. This helps to intrigue the audience into watching it for two predominant reasons:

Firstly, they may feel like they could make a difference through being able to identify a person and help towards a case.

Secondly, the statistics help to give what the writer is saying some solid evidence thus making it more appealing to the audience. This is because it has been proven to help find criminals.

One segment of information has been utilised by the author purposively to get the audience to watch the show: “Crime-watch was originally commissioned as just three programmes”. This proves to the audience it can be both helpful and interesting to watch because 3 shows turned into 25 years on air - a substantially longer time than they first estimated.

The use of tough questions intertwined with lighter subjects helps to delve into the emotions of the presenter without being too dark. If the article were to portray Crime-watch as a twisted and scary programme rather than a helpful one then there would be less views. As a result, the lighter questions are tactfully employed in order to bring a sense of humour at the end of the article.