BRIEF ONE:: INPRESS DESIGN STUDIO (1/4) KIRSTY FRUIN BRIEF: Brand ‘inpress’ collective as a design studio; a collective of four print driven graphic designers. RATIONALE: A collaborative investigation of entrepreneurial opportunities with a focus on printed matter. DONE:: logo design, business cards, promotional catalogue, Spur poster TO DO:: design for web, promo for event .//Products: Logo/Event //Range: Business Card/ Packaging/ Events Posters/ Promo/ Website //Distribution: Print/ Online/ Events: face to face
Transcript
BRIEF ONE:: INPRESS DESIGN STUDIO (1/4) KIRSTY FRUIN
BRIEF: Brand ‘inpress’ collective as a design studio; a collective of four print driven graphic designers.
RATIONALE:A collaborative investigation of entrepreneurial opportunities with a focus on printed matter.
DONE:: logo design, business cards, promotional catalogue, Spur poster
TO DO:: design for web, promo for event
.//Products: Logo/Event//Range: Business Card/ Packaging/ Events Posters/ Promo/ Website//Distribution: Print/ Online/ Events: face to face
BRIEF TWO:: TEES FOR REPUBLIC (2/4) KIRSTY FRUIN
BRIEF:Produce and promote a range of tee designs to be sold as a collection in clothing stores.
RATIONALE:A typographic investigation of branding with a focus on retail design.
DONE::Tee designs, packaging mock ups, swing ticket mock ups, primary research.TO DO:: type for packaging and swing tickets, design for web, promotional material.
//Products: Tee Designs/ Tee Design Identity//Range: Packaging/ Promo material/ swing tickets/ catalog/ app/ website//Distribution: Print/ Retail: in store/ Web: online
BRIEF THREE:: CHANGE MAKERS (3/4) KIRSTY FRUIN
BRIEF:Create and promote a design solution that persuades designers to consumer less, reduce waster and be more efficient with the planet.Live Competition Brief:: Deadline 22/03/13
RATIONALE:A research driven investigation into ethical design with a focus on printed processes. I am going to create a produce a design solution which persuades
designers to be more ethically considerate when designing because it will allow me to investigate stock selection and print considerations whilst working on a live brief.
//Products: Ethically considered design//Range: Print/ Clothing/ Packaging/ Branding/ Editorial/ Promotional Material//Distribution: Print/ Mail shot
BRIEF FOUR:: HOPE RE-BRANDING (4/4) KIRSTY FRUIN
BRIEF:Re-design the brand image of the 3 chain clothing store specialising in mens and womens clothing: Hope.
RATIONALE:A typographic investigation into branding for retail with a focus on print processes. I am going to create a re-branded image for the clothing store ‘Hope’ because it will allow
me to produce a fully integrated campaign that allows me to develop my branding skills, with a specific focus on print, within the retail sector.
//Products: Logo//Range: Business card/ Swing Tickets/ Packaging/ Store layout/ Receipt pad/ Lookbook/ Website/ App//Distribution: Print/ Retail (in store)/ Web
