CRM Comparison Report

This presentation describes the CRM comparison between Sugar CRM and SalesForce based on their respective

pros and cons .

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CRM Comparison Report

Both Sugar CRM and SalesForce are at par with one another. They both offer very similar functionalities. While sugar offers an interactive UI, SalesForce is simple and easy to use.Both these CRm's have their respective pros and cons.

The major criteria for finding out the best CRM is based on a few parameters. Since the working and the functionalities are very similar, these parameters will play a vital role in deciding which CRM will be best suited for a business like ours.

1. UI

SalesForce:The UI of salesforce is pretty simple, easy to use and navigate. Report creation and task assignment is easy. The main highlight has to be the chatter function.

SugarCRM:The UI, THough interactive, is hard to get used to as compared to Salesforce. The dashboard has all the relevant information.

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2. Reports:Salesforce:The reports are easy to create nad manage. Dashboard is easy to view. But not as interactive as sugar.

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SugarCRM:Reports are visually appealing, but a bit hard to create.

Conclusion:- Report making must be easy, as a less appealing report can also convey the message. Salesforce has an edge here

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3. Marketing Features

SalesForce:Have to buy the extract marketing cloud for social media listing. In addition, the no. Of mass E-Mails that can be sent/company/day is limited to 1000. If more mass E-mails are to be sent, a third party mailer is preferred.

SugarCRM:There's no limit on the no. Of mass E-mails that can be sent in a day.

Conclusion:- Clearly, sugar crm is the winner here.

4. Deployment Mode:-SalesForce-SaaS only. All data saved in the company server. More like an app.

Sugar CRM-Can be deployed as both SAaS and installed on client side. Sugar provides privae cloud on demand which is included in all the editions. In addition partener clouds can also be used.(both co. And client)

Conclusion:Since Sugar offers two deployment modes, it has an edge. But salesforce has better cloud maintainance. No SLA though.

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5. Data BAckupSalesForce:The backup is monthly. Additional backup requests are chargeable.

Sugar CRM:Bi-weekly database backup(on-demand), but free of cost.

6. Document StorageSalesForce:The default document storage is very less. Additional storage requires additional cost.

Sugar CRM:The default data storage is itself very high. No need to buy additional storage.If still needed, then data can be stored in the client server itself.

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SalesForce vs Sugar CRM

Features Sales Force+exacttrak Sugar CRM

Social Listening

Social content

Social Advertising

Can be attained

Social Measurement NA

Social Media Integration Very Detailed Social media integration included in sugar 6(latest)

Marketing Automation Included in the exact target marketing cloud.

Provided through in house apps and extensions. Social presence is very strong

Provided through external apps and integrations, which are not as good as the salesforce team.

Can be deployed, much more effectively(tracking the customer & giving the deal accordingly)

Social content deployable, through free ext. But not near to the precision of salesforce

Social advertisig can be done, by tracking each customer

Social advertising can be done in a limited way, as can be done through the extension only and third party apps (if any)are not as good as salesforce

Social Workflow and automation

NA (can be attained through ext, wich has to be then integrated into the crm)

Sales reps can more accurately manage social campaign with real time data and plan acc.

Customer tracking/ communication

Customer tracking and communication, so marketing reps can provide a deal to the customer that he can't resist

NA(can be attained through ext, wich has to be then integrated into the crm)

Marketing Automation Provided, but limited. Can be increased with using third party SaaS such as “Marketo”

SalesForce marketing cloud has a vast edge over sugar CRM in the marketing domain

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SalesForce Exact Target Marketing Cloud

The sales force exact target marketing cloud leaves its competitors way behind, with the services it gives.Exact Target Marketing Cloud

Listen with radian 6Publish with buddy mediaAdvertise with social.com

Sugar CRM has no such in house applications. Though external apps are always integratable ,but all this on a single platform gives salesforce a definitive edge.

The following features of Exact Target marketing cloud make it a winner.Sugar CRm has no such in house features included in it.

1. Social Listening: It means what people are talking about over the internet, including blogs and social media.The marketing cloud gives this facility, and this enables marketers to connect to its customers in a better way.

2.Social Content: Marketing employees can create and deploy social content to customers wherever they are— on social networks, websites and mobile devices, with content ranging from contests to video players to photo galleries, companies can engage fans with content.

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Social Engagement: Companies can respond and connect with customers on their channel of choice, build a community of advocates by connecting with customers when and where they are most engaged and spark conversations that extend beyond simple text.

Social Advertising:The Marketing Cloud allows users to manage and execute optimized social ad campaigns on Facebook and other sites.. Companies have the ability to turn engaging content into compelling social ads, and identify which ads deliver the best performance.

Social Workflow and Automation:Users can run analysis and rules to organize the thousands of conversations happening across the web by automatically routing relevant social content for quick engagement and response.

Social Measurement:Businesses can now track campaign results in one dashboard and leverage real-time data to adapt campaigns to be more effective, and create new campaigns and show exactly how engagement is driving revenue or other conversions.

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Direct and real time conversation with the client

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Social Listening

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Social Content and Engagement

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Promotional Offers via social.com

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Integration Of Data.com

The marketing cloud also provides an integration with data.com

Data.com integration can be used to capture high quality clean leads,which help the sales reps a lot..

The overall layout is very simple and contact info is stored in a clear way. Also, a data.com connect account can be created(free and independent of

CRM's), on which one can buy leads or get them for free, by uploading quality leads and generating points.

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Positivities of Implementation

There are a lot of plus points of implementing such a sales rep-customer engagement programme

* The sales/marketing rep can track the customers real time. They can generate sale opportunities with much accuracy.

*Customers can be contacted with much ease, and the can offer word to mouth publicity.

*Customer problems can be solved. They can be given assistance.New leads can be added with various offers on social media.

*The lead tracking is much more accurate. The sales rep will take up leads which are in need of a particular product, and the marketing rep will nurture it accordingly. Leads with specific needs can be tracked and contacted with, and of specific regions.

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Challenges

Though the features shown are very good, but implementation poses a few challenges.

Cost. The cost of implementing all these features is very high. A lot of initial capital is requiredto incorporate Salesforce along with all these features.

Resources. No doubt the company will get huge amount of data, but if there is no proper utilization of all the features to the fullest, there is no point in implementing it as such.A dedicated sales and marketing team/rep is required to keep track of everything.

A company needs to have a customer base at least, if not large, so that it can target those customers. A strong social media presence is required, if ROI from implementation is expected.

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Replacements/Similar Softwares

There are software that provide similar functionality as that of the exact target. And these can be integrated with Sugar CRM.

Marketo:Marketo provides very similar functionalities as that of the marketing cloud.What it lacks though is in social listening.

Pardot:Pardot has been acquired by SalesForce, but is integratable with Sugar CRM.

*Simplified Lead Management*Social Selling*Powerful Email Marketing*The FYI on ROI

Pardot has a very strong base in the social media sector.

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Conclusion

Salesforce has an edge over Sugar CRM in many aspects. It surely gives a business a chance to grow exponentioally. But that can only be attained if the business utilizes what salesforce has to offer completely.Salesforce requires capital and resources, to implement and manage. If a business has the resources and capital, then salesforce(including all its additions) is the best option.

However, if resources are limited, then a business must look for alternatives such as Sugar.

Salesforce can be compared to a bullet that finds its target. But at a cost.Its economical alternative is Sugar CRM with its extensions. But it requires a precise marksman.

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