Date post: | 12-Apr-2017 |
Category: |
Marketing |
Upload: | search-engine-journal |
View: | 1,161 times |
Download: | 1 times |
Sebas&an Wenzel, Webanaly&csbook
You can rely on it
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Instant data. Tweak strategies. Benchmark
competitors.
Integrate campaigns from
different channels
Use conversion data from Platform A
and use it for Platform B
Find out where platforms influence the sales funnel &
adapt ads accordingly
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8-10 Times Exposure to Ads Before
Converting
Multiple Channels Boost Brand Recognition
Easy Setup with Pixels
Cross-Channel
#SEJSummit #Searchmetrics @Rocco_Zebra_Adv
Example 1
1. Take data from Google Analytics, referral source: Facebook
2. Create a remarketing list for people who got to your website via Facebook & had certain behaviors on your site (e.g. didn’t convert, visited product page, etc.)
3. Use this list as targeting for AdWords Display and/or Search Remarketing
#SEJSummit #Searchmetrics @Rocco_Zebra_Adv
Website
Example 2
1. Install Facebook pixel on custom landing page for AdWords
2. Show Facebook ads to people who came via AdWords
#SEJSummit #Searchmetrics @Rocco_Zebra_Adv
Why Start Cross-Channel Advertising?
Majorly scale up profitable campaigns
Shorten time between website visit and conversion
Become a top of mind brand faster & control who sees what
Combine intent driven and behavior based ads
#SEJSummit #Searchmetrics @Rocco_Zebra_Adv
1. Google Analytics 2. FB Audience Insights 3. Experience 4. Data 5. […]
1. Define Buyer Profiles
2. Locate Buyer Profiles in the Funnel
Integrate campaigns from
different channels
Use conversion data from Platform A
and use it for Platform B
Find out where platforms influence the sales funnel &
adapt ads accordingly